Online Surveys

  • Blog: How to Boost Advertising Sales with Market Research | Online Survey Company

    How to Boost Advertising Sales with Market Research | Online Survey Company

    In a constantly changing industry, sales and advertising teams must stay informed on the ever-changing approaches to promotion tactics. On top of that, it is a tough task to sell something the buyer doesn't think they need. For this reason, conducting market research with current and potential advertisers can share the in-depth insight your teams need to increase sales. In fact, our market research company recently completed both an online survey and competitive analysis to accomplish this exa

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  • Blog: Telemedicine Satisfaction Questionnaire: 10 Questions You Should Be Asking

    Telemedicine Satisfaction Questionnaire: 10 Questions You Should Be Asking

    More insurance companies have begun to cover telemedicine visits, which means more patients and healthcare providers are skipping the in-office experience for virtual consultations. Even after the Coronavirus pandemic, more healthcare providers will continue to offer telehealth as an option, which means patients’ are sure to have their opinions about telemedicine. Telemedicine satisfaction surveys are essential in understanding and improving the provider-patient relationship, especially as tec

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  • Blog: How to Survey Grocery Store Shoppers and Boost Retail Foot Traffic

    How to Survey Grocery Store Shoppers and Boost Retail Foot Traffic

    Each week, US supermarkets host an average of 66-71 million shoppers with the nation’s top grocery chains accounting for over 48% of sales. It is a highly competitive industry that leaves many local grocery stores to wonder how they can win business over other household name brands. Who is your average shopper? How do others in the community perceive your brand? Is your advertising messaging memorable? Survey grocery store shoppers can provide data-driven answers to these questions. As a r

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  • when is the best time of year to send a survey | thought bubble

    When is the Best Time of the Year to Send a Survey? | Survey Market Research Firm

    As a full-service market research company, we often get asked the question – “When is the best time of the year to send a survey?” In all honesty, the timing of the year doesn’t have too much of an impact on the success of a survey, whether it be conducted through phone, email, or other online channels. With the popular usage of mobile technology, everyone is most likely always connected to a device both at work and at home. Phone, tablets, laptops – for all generations of people it is becomi

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  • Blog: Struggling to Find Survey Respondents? Use These Four Tips.

    Struggling to Find Survey Respondents? Use These Four Tips.

    You've spent hours creating a well-written survey. The survey is programmed and ready for launch. But now you're left scratching your head wondering how to find survey respondents. Or perhaps, you've sent the online survey to fieldwork and are seeing low response rates. This is a common challenge our online survey company hears from prospective clients. Oftentimes the solution can include a mix of sourcing options. Ultimately, it’s helpful to get an understanding of the audience and objective

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  • Blog:Improving Grocery Store Checkout Experience with Concept Testing Surveys

    Improving Grocery Store Checkout Experience with Concept Testing Surveys

    The retail grocery shopping sector is one of the most competitive in business. As a result, measuring consumer loyalty can be an elusive thing as shoppers have more options than ever before. There are now grocery delivery services, curbside pickups, and food options just minutes away for customers. One way to stand out from grocery store competitors is by optimizing the in-store experience. Stores want to offer an experience that is memorable, positive, reliable, and fast. Our retail market r

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  • forms of quantitative research albany ny

    Common Forms of Quantitative Research | Market Research Firm

    In the world of quantitative market research, you are never short of possible methodologies. From online surveys to intercept surveys, there are various types of market research methods at your disposal - each with its own pros and cons depending on your project objectives. Below, our market research company shares a list of the most common forms of quantitative research. Each section includes the methodology's definition and reasons to consider conducting the type of study. Quantitative

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  • how geofencing is used

    How Geofencing is Used for Market Research Surveys

    As market research methodologies continue to evolve, geofencing has undoubtfully taken the industry by storm. When used for market research surveys, geofencing allows brands to gather quick insights from their target demographic in real-time. In this blog post, our market research company shares more details about this methodology including the definition of geofencing, its benefits, and an example of how organizations can leverage geofencing for online surveys. As research methodologies cont

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  • Blog: Conducting A/B Testing? Use an Online Survey for Better Insights.

    How to Use a Survey to Conduct an A/B Image Test

    As a marketer, you’re likely no stranger to A/B testing an advertisement. For those who need a reminder, it is when a brand launches two advertisements at once. Each ad has a component that is slightly different from the other, such as a different color scheme or different ad copy. After a day or two, the brand looks at key analytics to determine which ad is offering the better return. This is the traditional, more common way of A/B testing in marketing. However, there is a newer, more data-d

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  • Blog: Customer Perception Survey: What Is It & Why It’s So Important

    Customer Perception Survey: What Is It & Why It’s So Important

    The way a customer perceives your company is one of the most important factors of increasing retention and new business. The last thing you want is a negative image painted inside one of your customers' minds. Using a customer perception survey can identify what current and potential buyers think when they hear about your brand, products, or services. Understanding how the public perceives your organization will guide your sales and marketing efforts into a more aligned strategy. In this blo

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  • Blog: Defining Ad Tracking Research (& All The Ways To Measure It)

    Defining Ad Tracking Research (& All The Ways To Measure It)

    When an advertisement goes live, it's hard not to feel optimistic that it will help increase sales and brand awareness. After all, you likely spent a lot of time and resources into producing the best ad possible. However, as the advertisement continues to be in the field, you have concerns about its effectiveness and wonder if it’s really performing the way it’s supposed to? Fortunately, ad tracking research can answer this question and plenty more. Understanding how an ad tracking research

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  • Blog: How to Conduct an Online Survey as a Local Non-Profit Organization

    How to Conduct an Online Survey as a Local Non-Profit Organization

    As a local non-profit organization, conducting an online survey can provide valuable data that helps improve volunteer participation and engagement within the community. For instance, our market research firm recently worked with a local non-profit organization in the Syracuse, New York area. This post will discuss the objectives, approach, questions, and results of the survey we created and executed. Keep reading to learn about how we came up with our survey and how the results will be used

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