Voice of Customer

  • how do voc interviews work market research company rochester ny

    How Do VoC Interviews Work? | Market Research Company Rochester NY

    Qualitative in-depth interviews (IDIs) with customers, former customers, and prospects can provide a business with a wealth of information. This Voice of Customer (VoC) technique can be completed through in-person interviews, or more commonly through phone interviews. A strong moderator can create a conversational and informative research interview between the interviewer and the interviewee. Here are 5 tips to create a better research interview. Qualitative VoC interviews are conducted with a

    Read More

  • using voc to drive product innovation feasibility study firm

    Using VoC to Drive Product Innovation | Feasibility Study Firm

    Do you have a customer-centric approach for your research and development (R&D) process? If not, your inwardly focus on perceived benefits and importance of your products and services could be skewed. As a company you should be engineering and developing products and services that fill gaps for your customers. It takes time to understand those gaps by asking your customers, not basing them on internal assumptions. It's an ideal fit for voice of customer (VoC.) If they have a problem, you need

    Read More