Voice of Customer
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How to Increase the ROI of Voice of Customer (VoC) Research
Posted at: 11/12/2018 7:51 PM
Voice of Customer (VoC) research is an important trend in the market research industry. I recently attended a webinar titled, "How to Maximize ROI From Your VoC Program". The webinar discussed several different tips and strategies on how to increase the value of VoC research. The post below summarizes key tips from the webinar. Wondering what VoC research is? VoC research consists of gathering feedback from customers through market research. The methodology for VoC research can vary but typic
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3 Customer Engagement Trends for 2019
Posted at: 10/5/2018 8:33 PM
Every year market research professionals can expect new and exciting trends in market research. With technological advances, globalization, and new products and services continuing to break into an already crowded marketplace, it becomes more and more vital for businesses to better understand target markets. Developing successful marketing campaigns is key to continued success and increased revenue for the upcoming year. Market research trends have drastically changed over the years and will co
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5 Market Research Services for Manufacturers to Collect Key Insights
Posted at: 9/27/2018 7:35 PM
Obtaining customer feedback is crucial to the success of a manufacturer. As a manufacturing company, the term customer could mean many things to you. Customer could mean a distributor. Customer could mean and end-user. Customer could mean a buyer or purchasing agent. Customer could mean an OEM manufacturer. Whatever you deem as your customers, the same theory holds true: customer feedback is invaluable. When it comes to market research services for manufacturers, you are not short of options. Y
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Next Steps After a Customer Survey | Company in New York
Posted at: 9/26/2018 7:27 PM
Please don't sit on your customer survey results. This is in more ways than one. Your organization should be taking the results an employing changes, improvements, and operational adjustments to your internal processed based on what customers want, need, and expressed. It's simple, you listen to their feedback, and make those changes to grow and be a successful company. These next steps revolve around digital marketing. Now that your customer survey is completed, what do you do now? All of thes
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Need an Estimate on a Customer Survey? | Components of a Quote
Posted at: 9/17/2018 6:16 PM
If you are searching for an estimate on a customer survey, here are the 4 components you want to understand as you request a quote from a market research company. Estimates are not always an apples-to-apples comparison if you compare one bid to another. This is because there are many variables and unknowns with market research. Offering up some of this information on the front-end can help you obtain a more accurate estimate on your customer survey. Unsure about which methodology or direction t
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Breakdown of Costs in a Customer Survey | Market Research Firm
Posted at: 8/16/2018 7:31 PM
Customer surveys are a common form of market research and arguably the most valuable as well. Voice of Customer (VoC) market research is essential to businesses and organizations because it helps you better understand customer profiles, better understand motivators to choice, and helps you grow. Customer surveys come in many forms: paper surveys, mail surveys, intercept surveys, online surveys, email surveys, and phone surveys. For the purpose of this article today, I will talk about the most c
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Customer Surveys for Manufacturers | How Does it Work?
Posted at: 8/10/2018 3:31 PM
All companies should have a formal process to listen to customer feedback. This is especially true with manufacturers who often deal with multiple levels of customers: distributors, purchasers, end-users, etc. Each of these audiences may choose your product or brand for very different reasons. For example, your distributor customers may choose your company because you can ship stock quickly with minimal turn-around time. This in turn, helps them keep their inventory at capacity to fulfill order
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7 Steps to Get Started with a Voice of Customer (VoC) Survey
Posted at: 8/1/2018 2:39 PM
Any good market research project takes a well-planned out process. Customer surveys are no different. A lot of work must go into planning and preparation of a project in order to ensure a successful outcome. Customer surveys provide organizations an opportunity to listen to feedback from customers in the masses. No anecdotal positive or negative comment here or there through comment boxes. A Voice of Customer (VoC) survey is a true representation of the pulse of your customer base. Several step
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6 Ways to Increase Response Rates to Your Customer Survey
Posted at: 7/10/2018 7:49 PM
Response rates. They can be very tricky because when you launch a survey you are jumping into the great unknown. How many will reply? You think you have an estimate but how sure are you? What if you receive only 50 responses? Are you equipped to handle 5,000 responses for analysis and reporting? That is a lot of unanswered questions. With the majority of clients our customer survey company works with, most of the concern revolves around too little feedback. We've even worked on some projects wh
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How Much Does a Customer Survey Cost? | Customer Survey Firm NY
Posted at: 5/7/2018 6:09 PM
The age old question. A question that is asked about all types of market research, not only a customer survey. Organizations and companies always try to assess the cost of market research and customer surveys. The answer is not a simple one, but we will take some time to explain the variables which impact the cost of your customer survey. The five factors which impact the cost of the customer survey most are: (1) methodology, (2) number of customers, (3) length of survey, (4) level of reporting
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8 Questions to Include in Your Customer Survey | VoC Company
Posted at: 3/27/2018 6:47 PM
If you are thinking about conducting a customer survey at your company, you're moving in the right direction. Customer feedback can help an organization understand what they do well, what needs to improve, and how to best market to new customers. But developing the questionnaire can be quite a task. What questions do we ask? How do we ask them? How many questions do we ask? If you're asking yourself these common questions about Voice of Customer (VoC), we are here to help. Our VoC company gi
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5 Rules of Voice of Customer (VoC) | Market Research Supplier
Posted at: 3/26/2018 6:11 PM
Voice of Customer (VoC) is one of the most popular forms of market research. It is the essence of market research: reaching out to customers, asking for feedback, listening, and taking action. I spent the last week traveling across the northeast to present at several Digital Marketing Bootcamps in Worcester, MA, Albany, NY, and Syracuse, NY. There, I spoke about the benefits of using VoC for digital marketing strategies. Here is a recap of the 5 rules of VoC I discussed. Most of these center ar