Voice of Customer (VOC)

Working with Our Syracuse Voice of Customer (VoC) Company

What is VoC?

VoC is a type of market research, both quantitative and qualitative, centered on your customers. Our VoC company in Syracuse has experience conducting studies with a variety of scopes. VoC surveys come in many shapes and forms such as phone, email, or mail.

Regardless of the vehicle, the main objective of conducting this type of research is to collect feedback from your customers. Our Syracuse VoC firm will work alongside your organization to match the best methodology based on your team’s objectives and needs.

What are the advantages of VoC?

Many small and large businesses come to a VoC company in Syracuse like Drive Research, with the desire to learn more about their target audience. This is a great starting point for those who are unsure of where to begin in the world of market research.

Our VoC company in Syracuse is able to help build brands through the power of customer feedback. Doing so, organizations are able to clearly identify what they are doing best, where they can be doing better, and areas for growth. This allows for easy next steps as to where a brand should be focusing on.

What are some types of VoC?

Virtually all market research can be classified as VoC because feedback matters. There are many types of VoC surveys, such as:

  • Online surveys
  • Phone surveys
  • Customer satisfaction (CSAT) surveys
  • Email surveys
  • Intercept surveys

Our VoC company in Syracuse has conducted them all. No matter the type of survey, VoC is centered on giving your customers a voice to improve your strategy through data.

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What are the deliverables for VoC?

Compared to other national VoC companies, Drive Research includes extra consultancy and recommendations to the market research. Our customer survey company in Syracuse does not end the agency-client relationship once the feedback is delivered. In fact, collecting the data is just the beginning for us.

Drive Research prides ourselves on the top tier reporting we provide for our clients. This includes a high-level executive summary, action items and recommendations for how to implement this feedback, a custom infographic with your logo and company colors, customer personas, and a question-by-question appendix breaking down the answers by age, gender, tenure, and more.

How much do VoC surveys cost?

It depends based on the scope of the project. Our customer survey company in Syracuse closely works with organizations to understand what is needed from the VoC survey to meet their specific objectives and goals. How many responses are needed from the survey? What type of methodology are we using? Do you prefect high level or executive report? The answers to these questions will provide a clearer estimate into the cost of a VoC survey.

Are you interested in learning more or receiving a VoC proposal from our customer survey market research company in Syracuse? Contact us for an estimate or quote for your project.

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