Voice of Customer (VoC)
What is VoC?
VoC can be either qualitative, quantitative, or a combination of both. Virtually all market research can be deemed VoC, and if you want our opinion, feedback matters. At its core, VoC is about giving your customers a voice to guide your strategy through data.
How does VoC work?
VoC can range from a customized survey to a phone interview, to a focus group, to other methodologies. A VoC survey approach places your customers as priority one for your business. VoC proactively reaches out to obtain feedback. This simple act of reaching out carries value in itself for your organization. This value is in addition to the data and the insights you'll be provided by Drive Research.
We have designed a custom and unique process for your VoC from start-to-finish. No cookie-cutter approach. It moves from a market research proposal to kickoff, workplan, design, testing, fieldwork, analysis, and reporting. This ensures your VoC project is streamlined.
Why VoC with Drive Research?
Our market research team members are certified in VoC surveys and customer experience (CX). Drive Research also utilizes the best interviewers and analysts to structure and manage your VoC project to get you the answers you need for your key business questions. We believe in VoC, for our customers, and for your customers. It's what we do. It's why we exist.