Travel & Tourism Market Research

Online Surveys, Phone Surveys, Focus Groups, and Customer Experience (CX)

Travel and tourism market research helps organizations understand the behaviors of visitors as organizations learn to create customer personas. Whether you are a museum, chamber of commerce, festival, or event, you can benefit from the insights gained to inform strategy.


Online surveys can be administered fast and inexpensively using any combination of contact lists, online panels, or social media channels. Intercept surveys help you gather in-the-moment feedback at your destination as Drive Research interviewers ask questions to visitors. Follow-up phone surveys aid those in travel and tourism by opening up two-way conversations to collect feedback.


The cycle is always the same: ask good questions, make improvements, share those improvements, and ask more good questions. It's a continual loop of insights which benefits all involved.

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