Online Surveys

  • Blog: 3 Alternative Market Research Options for Mystery Shopping

    3 Alternative Market Research Options for Mystery Shopping

    Perhaps the best thing about conducting market research is you are never short of options. For instance, if your team is looking for an alternative to mystery shopping, there are plenty of great methodologies to choose from. Mystery shopping is a common market research data collection method where a secret shopper pretends to patronize a business with the intention of collecting information not readily available to the public. This information might include pricing, rates, quality of products/

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  • case-geofencing-survey-market-research-10012018

    The Case for a Geofencing Survey

    The meteoric rise of mobile device ownership has opened countless doors for market research. Geofencing surveys, also known as location-based targeting, is one of the most effective applications of mobile devices for conducting market research. When there is interest in targeting respondents who visit specific locations, a geofencing survey could be the best choice to address research needs. Wondering if a geofencing survey is right for your business objectives? In this blog post, our market

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  • components market research survey market research

    4 Basic Components of a Market Research Survey

    As a market research company, our team writes a lot of surveys. We enjoy the science of survey writing and share our thoughts often about the strategy and design in several posts on our market research blog. Today is no different as we tackle 4 basic components of a market research survey. To some, these may almost seem too basic while to others with little experience in survey writing, these tips may help you structure your next project. We break down the 4 components of your market research

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  • Blog: How to Conduct a PR Crisis Survey | Market Research Company

    How to Conduct a PR Crisis Survey | Market Research Company

    Want to measure the impact a public relations (PR) crisis has on a brand? Consider conducting market research - particularly a PR crisis survey. Our market research company has the tools needed to target customers and measure the impact a PR crisis has on awareness, perception, sentiment, and other key performance indicators. Additionally, the survey can also ask customers whether they have heard of the crisis and what they know about it. When conducted over time, a public relations crisis su

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  • blog: how much does online survey cost

    How Much Does an Online Survey Cost? | Market Research Company

    If you don't conduct market research frequently you'll have questions about price. Like how much does an online survey cost? Although the scope and price of the most common types of market research vary a great deal, it can be broken down into several core components. These five components help you understand what goes into the cost of an online survey. Every online survey proposal can be broken down into the following five cost categories: Project management Survey design, programming, and

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  • Blog: What are Prospect Surveys? | Market Research Company

    What are Prospect Surveys? | Online Survey Company

    So how does one go about entering a new market? Research, of course! A great place to start is with a prospect survey. Utilizing prospect surveys among target non-customers is beneficial before taking the plunge into a new demographic, geography, or industry. They are also helpful in widening the net of people who are already a part of your target audience but have not converted to a paying customer or client. Chances are your business has aspirations to expand its footprint and reach new cus

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  • red-herring-questions-market-research-04192019

    4 Red Herring Question Examples to Improve Research Quality

    There is no such thing as a stupid question, right? Well, when it comes to market research methodologies such as online surveys, asking the silly questions can lead to a higher quality of data. A red herring or trap question is an often-underutilized market research tactic in which a survey company includes odd questions mixed into a strand of normal questions. This allows data analysts to easily recognize survey respondents who fully read and remained engaged throughout the survey and those wh

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  • how does an online survey project work

    How Does an Online Survey Project Work? | Market Research Company

    Not all online survey projects are the same, but each shares similar process characteristics. For the most part, our online survey company follows a related process flowchart of kickoff to design to fieldwork to reporting. However, you might find that each new online survey project provides new challenges and hiccups that force you to adjust your process on the fly. Working with a market research company that is flexible and responsive like Drive Research is essential. Having an idea about the

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  • conducting-market-research-12182018

    6 Steps to Conducting a Market Survey | Market Research Company

    Interested in conducting a market survey? Kudos to you for thinking outside of the box. Many organizations immediately jump to surveying customers when they think of market research but, what about the untapped market of non-customers? A market survey flips that notion on its head. A market survey is an excellent way to survey a general population or target market where you promote your products or services. In this blog post, our market research company will provide more insight into how to c

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  • Blog: 5 Videos to Help You Become an Expert in Online Surveys | Research Firm

    5 Videos to Help You Become an Expert in Online Surveys | Research Firm

    In this day and age, anyone can become an expert at virtually anything, all thanks to the internet. In this blog post, Drive Research, an online survey company, will equip you with the tools you need to become an expert in online survey creation and preparation by watching five videos from experts in the field. We have even compiled a list of best survey platforms to use to help you collect the data you need. 1. How to Create an Effective Online Survey Video duration: about 3 minutes In

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  • questions-market-research-company-10172018

    36 Types of Online Survey Questions From Our Market Research Company

    Searching for the best type of question to ask in your upcoming customer survey, market survey, or satisfaction survey? Guess what. You will not find it. Determining the best type of question to ask in a survey ultimately boils down to preference. You will likely have a preference, I will have a preference, and a market research company would have another preference. Choosing the right type of question depends on a number of variables including: The intended length of your survey The audie

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  • Blog: 6 Horrible Mistakes You're Making With Online Surveys

    6 Horrible Mistakes You're Making With Online Surveys

    Believe it or not, there is an art to designing and curating online survey questions. Without the proper techniques, discipline, experience, or knowledge, significant mistakes are bound to be made. The one tried and true way of avoiding common mistakes in survey writing is to partner your efforts with a market research company, who specializes in online surveys. However, we know this isn’t always in the budget. In this blog post, Drive Research, an online survey company, will share six common

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