Online Surveys

  • How Will COVID-19 Impact New York Travel and Tourism in 2020?

    How Will COVID-19 Impact New York Travel and Tourism in 2020?

    As with many industries, COVID-19 has and will inevitably impact the travel and tourism sector in New York. To effectively measure and moderate changes in Upstate New York travel, our market research company partnered with ABC Creative in a custom PR survey. Drive Research conducted an online survey with 1,000 New York State residents (excluding NYC and counties past Westchester) to collect feedback on future travel and tourism habits as a result of the Coronavirus pandemic. Market research is

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  • Snowball Sampling: The Dangerous Impact on Social Sharing Surveys

    Snowball Sampling: The Dangerous Impact on Social Sharing Surveys

    Snowball sampling is a technique in market research used to gather responses to a survey. The survey is shared with a small pool of respondents who participate, and each of those participants shares the link with their network or pool of respondents. Those respondents then participate and share again, and so on. The pool gradually snowballs and grows larger. Sounds pretty great, right? Our market research company utilizes different techniques to collect survey responses for our clients - snowb

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  • Top 10 Findings From the Central New York Beer Survey | Drive Research

    Top 10 Findings From the Central New York Beer Survey | Drive Research

    We always knew Central New Yorkers loved beer, but now we have the data to support it. Drive Research conducted a Central New York Beer Survey which asked important questions to area residents about their favorite brews. The online survey received 493 responses from those who live in the 7 county Syracuse designated market area (DMA). The survey was shared via Facebook postings and outreach to local members of the Drive Research survey panel. Drive Research fielded the survey from January 25 to

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  • blog-post:57 Statistics About Life in Quarantine: How Many Americans Are Still Wearing Real Pants?

    57 Statistics About Life in Quarantine: How Many Americans Are Still Wearing Real Pants?

    In these uncertain times yada yada, we’re certain about one thing…COVID-19 sucks. As a market research company, we appreciate the power of facts and numbers – but most data surrounding the pandemic focuses on the horrible tragedies caused by Coronavirus. That’s why we conducted a (not so typical) national survey that focused on common and unique quarantine experiences regarding fashion, entertainment, sports, and more. A total of 834 responses were received, and at the 95% confidence level,

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  • Corporate Image Study | Market Research Firm

    Corporate Image Study | Market Research Firm

    Very similar to a brand equity study, it is important to set up a process to measure key performance indicators (KPIs) through a corporate image study. The corporate image is something that impacts all aspects of your business with consumers or business decision-makers. It is made up of many different features of corporate image and it is important to define exactly what those are. A corporate image survey can provide your company with the following: Features: Find out exactly what defines y

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  • How Does Text Analysis Work in Market Research?

    How Does Text Analysis Work in Market Research?

    One of the most time-intensive tasks in research is analyzing large amounts of open-ended data typed by research participants. If you’ve never done it, trust me on this one. Text analytics helps users better understand the results of open-ended text typed by survey participants, customers, or general consumers. Examples could include survey questions that have a text box for participants to type their answers, social media posts, and online reviews or ratings. The way researchers have tradit

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  • 2020 Census | Why Did the Census Move to Online Data Collection?

    2020 Census | Why Did the Census Move to Online Data Collection?

    The U.S. Census is upon us once again for 2020! I like to think of the Census as essentially a national market research study mandated by the U.S. Constitution. Demographic data is collected via a survey for every individual living in the country, similar to how our market research company finds survey respondents for a variety of businesses. You may have noticed this decade’s Census has an option to respond online. For those wondering, the 2020 Census will still accept mail responses to acc

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  • How to Conduct a Non-Enrollment Survey  | Higher Education Market Research

    How to Conduct a Non-Enrollment Survey | Higher Education Market Research

    The higher education space can be extremely competitive for colleges and universities. This is especially true for niche programs with only a few key players in the market. How, though, does an institution separate itself from competitors in the eyes of prospective students? This is a question our higher education market research company aimed to answer for an Upstate New York college in a recent study. In this case, the best approach was to speak directly with individuals who expressed intere

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  • Website Surveys: How to Collect Feedback from Site Visitors

    Website Surveys: How to Collect Feedback from Site Visitors

    Website intercept surveys are a great way to collect real-time feedback and evaluate your site visitors’ online experience. There are multiple stages of a customer or prospect’s digital journey that can be measured with website surveys. A visitor browses one or two pages but ultimately leaves your website. What product/service was your site visitor looking for that they could not find on your website? A visitor put items in their cart but then abandons the page. What was the barrier to making t

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  • Online Survey with Pharmacists | Health Insurance Market Research

    Case Study: Online Survey with Pharmacists | Health Insurance Market Research

    Background & Objectives Our pharmacy market research company recently partnered with a national health insurance brokerage company to conduct an online survey. The target audience for the market research was pharmacists who operate in the U.S. Drive Research worked with the client to define specific objectives for the market research. These included: (1) A better understanding of how pharmacists provide guidance to current pharmacy customers (2) How the pharmacists provide support to their

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  • Future of Banking Technology: Is Your Bank or Credit Union Prepared?

    Future of Banking Technology: Is Your Bank or Credit Union Prepared?

    When assessing banks and credit unions, the first priority for many consumers is online and mobile banking capabilities. Especially with the rise of digital banking as a result of COVID-19, it is hard to determine whether these trends will continue after quarantine restrictions have been lifted. In order to fully prepare for the future of banking technology, it is important to speak directly with your customers and members as well as general consumers living in your designated market area (DMA)

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  • Should you Use a Third-Party For an Online Survey?

    Should you Use a Third-Party For an Online Survey? | Market Research Firm

    There are plenty of resources out there to help your company conduct market research. For online surveys, options for DIY or in-house market research are seemingly endless. However, just because you can conduct your own market research in-house doesn’t mean you should. You would prefer to get your haircut by a professional as opposed to yourself, right? The same can be said of needing a third-party market research company to execute your online survey. Hiring a third-party market research fir

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