Online Surveys
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6 Unique Benefits of Ad Concept Testing with Surveys
Posted at: 12/7/2022 9:14 PM
In this competitive B2B and B2C marketing landscape, many brands make substantial investments in concept testing. Why? While there are many benefits of ad concept testing with surveys, perhaps the most influential is it's ability to deliver resounding success and increase return-on-investment. As one of the greatest market research services for advertising and marketing efforts, concept testing is a mission-critical growth method for most organizations. Below, Drive Research reviews the ben
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How to Survey Psychiatrists: Insights from Mental Health Professionals
Posted at: 11/28/2022 1:30 PM
Receiving medically-backed insight for mental health services and products is an essential tool for relevant brands. With 1 in 5 Americans experiencing some form of mental illness, the need for related services is ever-growing. But where does a mental wellness brand begin? Learning how to survey psychiatrists is a good starting point. By surveying mental health practitioners, brands can gather high-quality, factual data from the pros. As a result, these brands can then incorporate this infor
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Surveying Neurologists: 6 Steps to Get Feedback from Neurosurgeons
Posted at: 11/16/2022 1:30 PM
In a rapidly growing field like neurology, products and devices are ever-changing. A way to perfect those products and devices is through in-depth market research with the ones who hold all the answers: the neurology specialists themselves. Surveying neurologists or neurosurgeons for product information can be tricky if it's not navigated properly. Being in such a highly specialized (and often highly stressful) field of medicine, those in neurology won't have much time to take a survey the
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[OLD] Struggling to Get More Survey Responses? Use These 9 Tips
Posted at: 11/4/2022 12:30 PM
Wondering why you are not seeing many responses to your survey? This is a common challenge our online survey company hears from prospective clients. The top culprits of low response survey response rates are often related to things like... Issues with the survey writing Setting too narrow of an audience Not using a credible resource for survey respondents Not offering an incentive that motivates the respondents you are trying to reach to fully complete the survey Ultimately, it’s helpfu
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How to Survey Dentists and Orthodontists
Posted at: 11/1/2022 12:30 PM
It’s safe to say that consumers will gravitate toward healthcare products that are backed by a professional in the field. This is just as true for oral care products and services–if not more so. As product growth in the dental market begins to rise, it's in the best interest of oral health brands to turn to research with those in the industry. For dental health companies that want to understand how to survey dentists for useful product feedback, they must learn how to navigate research with
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Online Survey Testing: What to Look for Before Hitting Send
Posted at: 10/28/2022 12:30 PM
Your online survey is written, programmed, and ready to go - but before sending it into fieldwork, have you properly tested it? Just like there is a science behind survey writing, there is a method to the madness of online survey programming. Simple mistakes can impact data quality and respondent experience, which means the decisions you make based on the results will suffer as well. Take the time to thoroughly pre-test your survey - we promise you won't regret it! The steps to successfull
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Surveying Pediatricians: How to Collect Data from Children’s Doctors
Posted at: 10/12/2022 12:30 PM
In a field as fast-paced as medicine, healthcare brands are consistently pumping out new, innovative products. In addition to the added competition, the process of purchasing and selling medical technologies is constantly evolving. Our healthcare market research company could argue that pediatric services and products are some of the fastest items to evolve on the market. Parent demands are high, as is the need for keeping their children healthy. To remain competitive, it is important to ea
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How to Increase Summer Camp Registrations and Attract Families
Posted at: 9/27/2022 12:30 PM
What better way to improve your summer program than to rely on direct feedback from your campers and their parents or guardians? While there are several different ways to get their opinions and understand areas of improvement, online surveys have proven to be an effective outlet for gathering this information. Take for example a recent project our market research company completed for a daycare and learning center in Portland, Oregon. Below we share our easy-to-follow process for conducting
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How to Conduct a Telehealth Satisfaction Survey
Posted at: 9/26/2022 3:25 PM
Over the past decade, telehealth has slowly evolved into healthcare facilities across the world. However, it was not until more recently that telemedicine became more widespread. A survey by our healthcare market research firm shows that 64% of people are more likely to consider using telemedicine or digital healthcare since COVID-19 hit. For this reason, many healthcare institutions are conducting telehealth satisfaction surveys with their patients to measure how they feel about this new ag
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Surveying Gynecologists: 6 Steps of Obstetrician Market Research
Posted at: 9/23/2022 12:30 PM
Just as medicine has various specialties, so does market research. In today's post, we'll be covering how to survey gynecologists through the use of online healthcare market research. Surveying obstetricians can reveal key data that will work to improve medical treatments, products and other important factors. This allows healthcare and wellness brands to perfect their services. Keep reading to learn how to create a survey for gynecologists. Benefits of Conducting Market Research with Gy
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How to Survey Dermatologists: Key Steps to Consider
Posted at: 9/21/2022 12:30 PM
There are many reasons to conduct online surveys and healthcare market research with dermatologists. Some key reasons may be: Feedback on patient/practitioner relations Feedback on new healthcare product concepts Understanding common pain points Regardless of your objectives, conducting market research with doctors is unlike any other audience. They are short on time and therefore need higher incentives to share their feedback. Luckily, our healthcare market research company has experien
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How to Spot Poor Survey Respondents: Ask These Questions
Posted at: 9/15/2022 12:30 PM
Data quality is always a hot topic when it comes to online surveys. It can feel defeating when a researcher meticulously designs a survey only to find poor data quality lurking in the responses. There are 4 types of online survey respondents that scare the $&#@ out of researchers. The speeder The professional The one who doesn’t read directions The tech wiz Keep reading to learn how to spot poor quality survey responses, what causes illegitimate data, and five unique survey questions to