Online Surveys
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How to Make Online Surveys More Engaging for Respondents
Posted at: 3/29/2023 2:34 PM
"Yay another survey". Not said by everyone but said by a lot of people. As an online survey agency, this is a daily problem for us. Surveys can be fun, we promise - but they do often require 10 to 15 minutes out of someone's day. Our job in market research is largely about getting respondents to spend that time taking a survey rather than the other laundry list of tasks they have facing them. So, to improve data quality and earn more full completes, it's important to make online surveys fun
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Conducting Stadium Experience Surveys: What Do Fans Really Want?
Posted at: 3/18/2023 12:30 PM
There are many factors that contribute to a spectacular stadium experience. Good food, comfortable seating, clean bathrooms, and available parking to name a few. For fans, it's more than just the sport they are watching or the music act they are seeing that impacts their experience. Stadium experience surveys are an excellent tool to truly understand what specific factors drive attendance to a venue outside of the entertainment act. They can also provide insight into areas of satisfaction,
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Measuring Brand Equity in 5 Steps (With Examples)
Posted at: 3/15/2023 12:30 PM
It’s obvious that customers tend to buy a product or service they recognize and trust. So, ask yourself: Is your brand the first that comes to mind with consumers? By measuring brand equity, your organization can rely on data-driven insights to improve awareness, perception, and usage. And with, 77% of B2C consumers making purchasing decisions based solely on the brand name, you can’t afford not to. In this blog, we’ll discuss the importance of measuring brand equity, key metrics to focus
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Multi-Sponsor Surveys: What They Are and How to Use Them
Posted at: 3/3/2023 1:30 PM
It's no secret that market research adds value to organizations' business and marketing decisions. That said, we know it can be intimidating to use for the first time. Luckily, multi-sponsor surveys are a great methodology for those looking to cut costs and test the value of market research. Also known as piggyback or omnibus surveys, multi-sponsor surveys are simple to implement, especially for those new to market research. This blog will outline: Definition of multi-sponsor surveys Mult
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![Blog: What is Response Bias? + [Examples & Ways to Minimize It]](/media/5166/bias-word-from-wooden-block.png)
What is Response Bias? + [Examples & Ways to Minimize It]
Posted at: 2/21/2023 1:30 PM
Bias exists everywhere and it can affect anything and anyone. It impacts many things such as, how we view others, make decisions, or live our lives. It's why response bias is extremely common in market research. The researcher and respondent each have a role to play to ensure honest data collection. Let’s discuss what response bias is, different types of bias in market research, and how it can be avoided. Article Contents What is response bias? Types of response bias Response bias exampl
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Parent Surveys for Teachers: How to Do It and What to Ask
Posted at: 1/25/2023 1:30 PM
A strong and healthy relationship between parents and schools leads to positive outcomes for students. However, some parents can be hard to reach or unwilling to participate. In this instance, building those good partnerships can be tough. Although, a lack of presence and communication from families does not mean they don't care about fostering a child's education. For example, many parents battle with unflexible work schedules that make engaging with teachers during school hours very diffi
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Market Research Panels: Definition, Benefits, & Costs
Posted at: 1/1/2023 1:30 PM
In the market research industry, panels are growing in popularity each day. As we start shifting away from telephone surveys and into the online and digital world, the types of market research to consider have done a bit of evolving. Having access to an in-house market research panel, we offer in-depth expertise on the process, benefits, and drawbacks of using a panel for both quantitative and qualitative research studies. Article Contents 📝 Here is what we'll answer in this blog post (cl
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Ad Concept Testing Analysis Methods [Examples & Best Practices]
Posted at: 12/20/2022 1:30 PM
Ad concept testing is a critical part of any serious marketing campaign. If you’re going to make a big investment to run new ads, consider a much smaller investment in marketing and advertising research first. Doing so ensures confidence in your marketing strategy. While conducting marketing research is important, the ad concept testing analysis is just as critical to ensuring you are relying on quality data. In this post, I’ll cover five excellent methods for ad concept testing analysis. E
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Surveying Oncologists: How to Gather Physician Feedback
Posted at: 12/19/2022 9:04 PM
Surveying oncologists allows relevant healthcare brands to successfully market products. For instance, a brand may have a cutting-edge device that will help cancer patients. Getting feedback from doctors in that field will strengthen the brand's message. But how is this done? Below, our healthcare market research company will cover how to conduct research with oncologists. Benefits of Surveying Oncologists As cancer prevention efforts grow, healthcare brands continue to produce relevant
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6 Unique Benefits of Ad Concept Testing with Surveys
Posted at: 12/7/2022 9:14 PM
In this competitive B2B and B2C marketing landscape, many brands make substantial investments in concept testing. Why? While there are many benefits of ad concept testing with surveys, perhaps the most influential is it's ability to deliver resounding success and increase return-on-investment. As one of the greatest market research services for advertising and marketing efforts, concept testing is a mission-critical growth method for most organizations. Below, Drive Research reviews the ben
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How to Survey Psychiatrists: Insights from Mental Health Professionals
Posted at: 11/28/2022 1:30 PM
Receiving medically-backed insight for mental health services and products is an essential tool for relevant brands. With 1 in 5 Americans experiencing some form of mental illness, the need for related services is ever-growing. But where does a mental wellness brand begin? Learning how to survey psychiatrists is a good starting point. By surveying mental health practitioners, brands can gather high-quality, factual data from the pros. As a result, these brands can then incorporate this infor
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Surveying Neurologists: 6 Steps to Get Feedback from Neurosurgeons
Posted at: 11/16/2022 1:30 PM
In a rapidly growing field like neurology, products and devices are ever-changing. A way to perfect those products and devices is through in-depth market research with the ones who hold all the answers: the neurology specialists themselves. Surveying neurologists or neurosurgeons for product information can be tricky if it's not navigated properly. Being in such a highly specialized (and often highly stressful) field of medicine, those in neurology won't have much time to take a survey the