Online Surveys

  • Blog: Product Positioning Surveys: What Are They and How Do You Conduct Them?

    Product Positioning Surveys: What Are They and How Do You Conduct Them?

    Wondering what a new product positioning survey is? Luckily you’ve come to the right market research blog. For the most part, the process for this type of market research stays the same as other methodologies. What makes product positioning surveys different from others is the sponsoring organization's project objectives. From there a market research company such as Drive Research designs and executes the methodology to best meet their goals. In this post, we’ll discuss the definition of a

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  • Blog: 4 Best Metrics To Measure Brand Loyalty with Market Research

    4 Best Metrics To Measure Brand Loyalty with Market Research

    Brand loyalty is critical for the success of any company. Scratch that, it’s imperative. Brand loyalty (not to be confused with customer loyalty, which is a separate concept but equally as important) ensures the future return of customers time and time again. With customers that are loyal to your brand, you won’t have to waste time with expensive marketing or promotional campaigns. Instead, you can focus your precious time on building out your brand to attract even more long-term customers.

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  • Blog: How to Collect Customer Feedback with In-Person and Online Intercept Surveys

    How to Collect Customer Feedback with In-Person and Online Intercept Surveys

    An intercept survey project is a research method used to gain in-the-moment feedback from visitors. Intercept survey research is commonly used at restaurants, retail stores, events, and conferences. Typically, intercept surveys are done on-site with either a paper survey or on a tablet. However, as life has shifted online in the era of COVID-19, online intercept surveys have grown in popularity. Learn more about the most popular approaches to conducting intercept surveys in the blog post below

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  • Blog: What are Market and Customer Profiling Surveys? | Market Research Company

    What are Market and Customer Profiling Surveys?

    When it comes to our customers, businesses are often left wondering about key aspects of their demographics, buying behaviors, pain points, and more. Can you confidently answer simple questions such as: Who are your customers? Who aren’t your customers? What makes your customers different from non-customers? If not, it is time your company conducts market and customer profiling surveys. Luckily, the name does a great job at describing what this type of survey is, but there is a lot more

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  • Blog: 8 Steps to Conducting Distance Learning Surveys | Market Research Company

    8 Steps to Conducting Distance Learning Surveys

    The COVID-19 pandemic has forced schools and universities to rethink their education models. As a result, many institutions are turning to distance learning surveys to address students' and parents' concerns about the effectiveness of remote schooling. To relieve some of the anxiety education decision-makers have regarding remote learning, Drive Research has written a blog post to demonstrate the benefits and process of conducting distance learning surveys. Plus, our education market resear

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  • tips to build a better email survey invitation

    10 Tips to Build a Better Email Survey Invitation

    You can write the best survey in the world, but if your initial email invitation doesn't get opened, it was seemingly for nothing. For this reason, emailing survey invitations has become a marketing and persuasion tactic to help increase response rates. Your analysis and insights can only be as good as the sample size that backs your findings. So if you bore, confuse, or discourage potential respondents in any way from clicking the survey link and taking your survey, you're setting yourself u

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  • How to Conduct a Senior Loan Officer Survey

    Recently, a financial institution partnered with our bank and credit union market research company on a senior loan officer survey targeted to professionals within the mortgage industry. Senior loan officer survey highlights: The survey targeted specific roles/titles of professionals in the mortgage industry. The online survey included 55 custom questions. The results were compiled into a topline summary report which highlighted the key finding of each question. Learn more about the objectiv

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  • Blog: 5 Benefits of Using Text Analytics for Open-Ended Survey Responses

    5 Benefits of Using Text Analytics for Open-Ended Survey Responses

    Open-ended responses can be tricky data to work with for market researchers. There is undoubtedly value in asking these questions of respondents in online surveys, but the insights are often less obvious. By comparison, listed answer options in a survey can be easily analyzed by just about any data management tool. It is no wonder text analytics is increasingly growing in popularity. What are the actual advantages of using text analytics? Below are five tangible benefits you can expect fr

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  • Blog: Copy Testing Surveys

    Copy Testing Surveys: Using Data-Driven Marketing Messaging for the Best ROI

    Market research can be an invaluable tool for testing key aspects of your marketing - especially before launching an advertising campaign. Once you have established some advertising copy and design for a product or service, market research can identify strengths, weaknesses, and areas of improvement before wasting advertising budgets. For instance, copy testing surveys allow brands to show advertisements at any stage to their target audience and receive feedback. Through a multitude of analys

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  • blog: What is a Public Opinion Survey? | PR Polling Market Research Company

    What is a Public Opinion Survey?

    Chances are you've come across a headline that read something like, "78% of people prefer to drink their coffee hot instead of iced." This is a result of a public opinion survey or public opinion polling. Brands often utilize this type of market research to make newsworthy headlines and research-driven content. In this post, we'll define public opinion surveys, show a real-world example of how they are used by brands today, and provide a few best practices when conducting this type of market r

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  • Blog: How to Conduct an Online Survey for a Retail Store | Market Research Company

    How to Conduct an Online Survey for a Retail Store

    Wondering how to contact an online survey for a retail store? Our market research company has you covered! This post answers the following questions: What were the objectives of the retail store survey? What was the approach to the retail store survey? What questions were asked in the retail store survey? What was included in the retail store survey report? Learn more about the best practices to conduct a retail store online survey below. Interested in conducting an online survey for your

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  • Blog: Telemedicine Perception Questionnaire Tips

    4 Tips for Conducting a Telemedicine Perception Questionnaire

    Whether you are gathering feedback from current patients or a general market area – a telemedicine perception questionnaire is an effective tool in offering the best patient experience and improving retention rates during this rising digital age. What is the first thing that comes to mind when patients think of your healthcare practice? How would patients describe their last telemedicine experience? When looking for healthcare services, how important is it for practices to offer virtual appoi

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