Online Surveys

  • benefits-short-market-research-survey-06042018

    3 Benefits of Short Market Research Surveys

    The average human's attention span has fallen to 8 seconds - that's shorter than a goldfish. This statistic alone should be enough to convince you of the benefits of shorter market research surveys. Long surveys that take upwards of 20 minutes to complete are becoming a thing of the past. Or at least they should be. Here's talking to you, market research industry. Have an hour to answer a 100 question survey? Probably not - and neither do your target respondents. From the experience of our ma

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  • Blog: 4 Steps to Conducting a PR Survey | Marketing Research Firm

    5 Steps to Conducting a PR Survey | Marketing Research Firm

    Sometimes, rather than being kept locked deep in the company vault, the results of a market research study are most useful when shared with the public. In today’s crowded media landscape, a custom PR survey is an effective way to differentiate yourself from the competition. Nothing captures attention and convinces readers more than statistically-backed numbers and cold hard facts. So, how does one go about conducting this type of market research with a third-party PR survey company? Well, bu

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  • Blog: What is the Difference Between Omnibus Surveys and Traditional Online Surveys?

    What is the Difference Between Omnibus Surveys and Traditional Online Surveys?

    Omnibus surveys are a type of online survey. However, the two have a few differences that often confuse organizations looking to conduct quantitative market research. For a quick overview, here are the definitions of both methodologies: Online surveys: A structured questionnaire that a target audience completes via desktop, mobile phones, tablets, or other internet-enabled devices. It is sponsored by one organization. Omnibus surveys: A structured questionnaire administered to a general pop

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  • Blog: 5 Factors to Look for in an Omnibus Survey Company

    5 Factors to Look for in an Omnibus Survey Company

    Even though omnibus surveys provide organizations with many benefits, not all survey companies are built the same. When searching for an omnibus survey company, there are several elements to consider when choosing a partner. For most organizations, pricing plays a major role in their choice of vendor – and that’s totally understandable. In this blog post, our market research company touches on unique factors outside of pricing to keep in mind as well. For a quick synopsis, watch the video be

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  • Blog: Package Label Test Surveys: How to Inform Decisions on New Packaging Designs

    Package Label Test Surveys: How to Inform Decisions on New Packaging Designs

    This post covers what exactly a Package Label Test Survey entails. We walk through the objectives, approach, analysis, and outcomes of a real project our market research firm completed for a client. Let’s say you’ve done some legwork to come up with a new packaging design for your organization’s product. Some strategic planning or qualitative research may have led to a potential rebranding or brand refresh. How do you validate this is the right path for your organization? A great option is

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  • Blog: What are the Advantages and Disadvantages of Omnibus Surveys?

    What are the Advantages and Disadvantages of Omnibus Surveys?

    Like with most types of market research there are both advantages and disadvantages to omnibus surveys. Depending on your project’s objectives, needs, and budget the pros will likely outweigh the cons. For a quick synopsis, our market research company outlines the advantages and disadvantages of omnibus surveys below. Advantages of omnibus surveys: Quick High-quality Cost-effective Disadvantages of omnibus surveys Limited number of questions (up to 5 to 10 survey questions) Limited popul

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  • find survey respondents market research company buffalo

    Struggling to Find Survey Respondents? Consider These 5 Options

    As a market research company, we hear this complaint all the time. You've designed a great, well-thought-out survey, but when launching it to fieldwork you see little to no responses. Unfortunately, a well-designed survey means nothing if you can't find your target audience to provide the feedback and insights you need. People are strapped for time and claim to be busier than ever before. As a result, finding survey respondents can be challenging, but it doesn’t have to be. In this blog post

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  • BLOG: How to Conduct Customer Orientation Surveys [+ Example Survey Questions]

    How to Conduct Customer Orientation Surveys [+ Example Survey Questions]

    Tired of making assumptions about who your target customer is? Customer orientation surveys are the answer. Below is an overview of the definition of a customer orientation survey, the benefits of this type of market research, the process of conducting a survey with a third-party, and example customer orientation survey questions. Definition of a Customer Orientation Survey A customer orientation survey identifies the target audience that is most likely to purchase a product or service. T

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  • Blog: How Much Does Ad Concept Testing Cost? | Market Research Company

    How Much Does Ad Concept Testing Cost?

    The cost of ad concept testing surveys is dependent on various factors. For this reason, it’s difficult to provide a clear-cut answer to this common question. Think of it like this. Would you walk into a car dealership and ask, “How much does a car cost?” without needing to answer a few follow-up questions? What type of car would you like? What make, model, color, year? And just like car shopping, there are many ways to adjust an ad concept testing project to fit within most budgets. In t

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  • Blog: Company Acquisition Surveys: How to Earn Loyalty from New Customers After a Merger

    Company Acquisition Surveys: How to Earn Loyalty from New Customers After a Merger

    Some industries are no strangers to business mergers and acquisitions. One such industry is banking and financial services, which commonly experiences consolidation with so many regional and local players in the market. A sometimes overlooked piece of a merger or acquisition, though, is the transition of new customers to your business. We never want to assume everything will proceed smoothly and that the obtained customers will just give you their loyalty. A great way to check-in with these ne

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  • Measuring Brand Essence with Market Research Blog Image

    Measuring Brand Essence with Market Research: Definition, Benefits, Process

    Brand essence is the core characteristic that defines a company. It is an intangible attribute that separates a brand from the competition. A good brand essence should meet the following criteria: Authentic: Is it credible?  Memorable: Is it short, punchy, and crisp? Unique: How does it stand out from competitors?  Sustainable and Scalable: Will the brand essence work as the company grows?   Relevant: Is it relevant to customers and target audience? This blog post will discuss what brand

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  • Blog: 6 Unique Benefits of Ad Concept Testing with Surveys

    6 Unique Benefits of Ad Concept Testing with Surveys

    In this competitive B2B and B2C marketing landscape, many brands make substantial investments in concept testing. Why? Ad concept testing surveys have proven to deliver resounding success and increasing return-on-investment. As one of the greatest market research services for advertising and marketing efforts, concept testing is a mission-critical growth method for most organizations. Below, Drive Research reviews the benefits of producing high-quality, data-driven advertising messaging whe

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