Online Surveys

  • Blog: Online Pricing Surveys

    Conducting Online Pricing Surveys [+ Example Questions]

    Determining a fair price for your product or service is easier said than done. Why? Because there are several internal and external factors that can influence your decision. And on top of that, you always need to be thinking of pricing from the consumer’s point of view. Take the concept of extra costs at checkout for online shoppers. This issue, for example, causes 48% of cart abandonment in online stores. Fortunately, conducting an online pricing survey can help you determine a precise ran

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  • what is a loaded question market research

    What is a Loaded Question in Surveys? [+ Examples]

    Have you ever participated in a survey or questionnaire and felt like the questions were designed to sway your answers in a certain direction? You're not alone. One of the most common issues with surveys is the presence of loaded questions. In this article, our market research company explores what loaded questions are, how they differ from leading questions, and provide examples of loaded survey questions to help you recognize (and avoid writing) them. What is a Loaded Question in a Surv

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  • how to survey lost customers with Drive Research

    How to Survey Lost Customers [+ Example Questions]

    Unless your business has an impeccable record of customer retention, you have likely dealt with the loss of a customer at some point. In many ways, it can feel like a breakup. You are left wondering what went wrong and how you can get them back. Why not take the time to survey former customers to understand why they’ve taken their business elsewhere? In this blog post, our market research company defines a lost custom survey and shares example questions to include for the best results. Rea

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  • demographics market research survey drive research

    18 Demographic Survey Questions (With Examples)

    Asking demographic survey questions is important to any type of market research study as they help businesses understand the characteristics and behaviors of their target audience. By segmenting respondents based on demographics such as age, gender, income, and education level, businesses can tailor their marketing strategies and products to better meet the needs and preferences of specific groups. However, understanding what survey demographic questions to include and how many can be challe

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  • Blog: Telemedicine Satisfaction Questionnaire: 10 Questions You Should Be Asking

    Telemedicine Satisfaction Questionnaires: Example Questions & Tips

    Most insurance companies now cover telemedicine visits, which means more patients and healthcare providers are skipping the in-office experience for virtual consultations. Even with the pandemic behind us, healthcare providers are still offering telehealth as an option because of its ability to reach patients anywhere. In fact, up to 80% of doctors believe their patients have improved access to medical care by using telemedicine methods. With its ongoing usage, telemedicine satisfaction que

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  • Blog: 5 Steps to Surveying Casino Customers & Players

    Casino Customers Surveys: 5 Steps to a Winning Study

    In today's highly competitive casino industry, understanding customer preferences and behavior is crucial for casinos to stay ahead of the curve. Casino customer surveys help to understand visitor preferences & behaviors to remain ahead in a competitive industry. This article shares how to survey casino members and customers. One way to gain valuable insights into the minds of casino goers and gamers is through customer satisfaction surveys. Casino customer surveys can help your entertainment ce

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  • Blog: How to Conduct Market Research with Cannabis Consumers

    How to Conduct Market Research with Cannabis Users

    The use of recreational cannabis has increased over the past few years as it has become more legal in several states across the country. As a result, many questions are being asked to learn and understand purchasing behaviors of cannabis users. Common questions asked by cannabis distillery decision-makers often include: What is the size of the market? What are the most popular ways cannabis is consumed?  How can we effectively advertise to our target audience? Conducting market research w

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  • Blog: How to Measure Cannabis Consumers Purchasing Behaviors

    How to Measure Cannabis Consumer Buying Habits

    As cannabis becomes increasingly legalized and used recreationally throughout the United States, it has become evident there is a lot to learn about cannabis consumer buying habits. With many unknowns facing the cannabis and marijuana industry, conducting different types of market research can be a great place to start for brands, dispensaries, cultivators, and marketing agencies. Measuring cannabis consumer buying behaviors includes reviewing factors such as: Frequency of purchasing and us

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  • Blog: Online Surveys vs. Phone Surveys: Which is Better for Your Business?

    Online Surveys vs. Phone Surveys: Which is Better for Your Business?

    In today's fast-paced world, gathering feedback, whether it be from customers or general consumers, is more important than ever. Surveys are a great way to collect this data, but with so many types of market research available, it can be challenging to determine which method is the most effective. Two popular survey methods are phone surveys and online surveys, each with their own unique advantages and disadvantages. In this article, our market research company will compare these two method

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  • How to Make Online Surveys More Engaging for Respondents

    How to Make Online Surveys More Engaging for Respondents

    "Yay another survey". Not said by everyone but said by a lot of people. As an online survey agency, this is a daily problem for us. Surveys can be fun, we promise - but they do often require 10 to 15 minutes out of someone's day. Our job in market research is largely about getting respondents to spend that time taking a survey rather than the other laundry list of tasks they have facing them. So, to improve data quality and earn more full completes, it's important to make online surveys fun

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  • Conducting Stadium Experience Surveys: What Do Fans Really Want?

    There are many factors that contribute to a spectacular stadium experience. Good food, comfortable seating, clean bathrooms, and available parking to name a few. For fans, it's more than just the sport they are watching or the music act they are seeing that impacts their experience. Stadium experience surveys are an excellent tool to truly understand what specific factors drive attendance to a venue outside of the entertainment act. They can also provide insight into areas of satisfaction,

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  • Blog: Measuring Brand Equity in 5 Steps (With Examples)

    Measuring Brand Equity in 5 Steps (With Examples)

    It’s obvious that customers tend to buy a product or service they recognize and trust. So, ask yourself: Is your brand the first that comes to mind with consumers? By measuring brand equity, your organization can rely on data-driven insights to improve awareness, perception, and usage. And with, 77% of B2C consumers making purchasing decisions based solely on the brand name, you can’t afford not to. In this blog, we’ll discuss the importance of measuring brand equity, key metrics to focus

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