Online Surveys
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How Geofencing is Used for Market Research Surveys
Posted at: 9/7/2023 12:30 PM
As market research methodologies continue to evolve, geofencing has undoubtedly taken the industry by storm. When used for market research surveys, geofencing allows brands to gather quick insights from their target demographic in real time. In this blog post, our market research company shares more details about this methodology including the definition of geofencing, its benefits, and an example of how organizations can leverage geofencing for online surveys. What is Geofencing? Before d
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Brand Perception Surveys: How To Conduct + Questions To Ask
Posted at: 9/5/2023 12:30 PM
When companies want to research their brand and how consumers (the market) feel about them, there are a lot of different types of brand research to do. At the beginning of brand research, especially with market research, a brand perception measurement or study, can be the most helpful. Projects like brand perception surveys can be utilized in many touchpoints of the customer journey to capture a full picture of how target audiences describe your organization. Surveys are especially great if y
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How to Measure Brand Loyalty with Market Research
Posted at: 8/31/2023 12:30 PM
Measuring brand loyalty is critical for the success of any company. Scratch that, it’s imperative. Brand loyalty (not to be confused with customer loyalty, which is a separate concept but equally as important) ensures the future return of customers time and time again. With customers that are loyal to your brand, you won’t have to waste time with expensive marketing or promotional campaigns. Instead, you can focus your precious time on building out your brand to attract even more long-term cu
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Struggling to Find Survey Respondents? Here’s What Works Best
Posted at: 8/28/2023 12:30 PM
As an online survey company, we hear this complaint all the time. You've designed a great, well-thought-out survey, but when launching it to fieldwork you see little to no responses. Unfortunately, a well-designed survey means nothing if you can't find the right survey respondents to provide the feedback and insights you need. People are strapped for time and claim to be busier than ever before. As a result, finding survey respondents can be challenging, but it doesn’t have to be. In this b
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B2B Surveys: How to Develop & Conduct Them
Posted at: 8/22/2023 12:30 PM
If you need to collect feedback from your customers or non-customers in your business-to-business (B2B) space, a survey is an excellent option. That's because developing and conducting B2B surveys offers several benefits to an organization. The simple fact of reaching out and listening to customer and non-customer thoughts carries some value in itself. Although the greatest value is knowing the changes you make internally are guided by data-driven insights from your target audience, so you k
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![Blog: B2B Market Research Questions [Examples & Best Practices]](/media/5663/question-marks-1.jpg)
B2B Market Research Questions [Examples & Best Practices]
Posted at: 8/21/2023 12:30 PM
If you're in the world of B2B business, you know how important it is to understand your market well. An effective way to do that is with B2B market research. It's like having a roadmap for making smart decisions. But guess what? The secret sauce lies in the B2B market research questions you ask. In this post, we're going to take a closer look at how to create the best questions, the importance of doing so, and real-world examples. What Is B2B Market Research? B2B market research refers t
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We Used AI to Write a Survey - Here's What Happened
Posted at: 8/14/2023 12:30 PM
As AI writing tools continue to evolve, our market research company set out to complete an intriguing experiment: using artificial intelligence to write a survey from scratch. The goal was to witness firsthand the potential of AI in shaping the very tools we use to gather insights. Without spoiling too much, there were clear drawbacks and limitations, but a few shining moments. Here are my thoughts. Example AI Written Survey Using the A.I. language model to write surveys for our clients at Driv
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Brand Positioning: What It Is & How To Measure It
Posted at: 7/26/2023 12:30 PM
Brand positioning is more than just sending emails and texts to try to increase interaction with consumers. In fact, research shows that 81 percent of consumers need to trust a brand to consider buying from it. Even though many think of companies as just products/services, it’s really important to understand which customers are looking for more from brands and which are looking for an easy translation. All of this and more come into play when trying to measure and improve brand positioning.
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The Best Event Survey Questions From An Event Survey Company
Posted at: 7/6/2023 12:30 PM
Find out more about your event from attendees, participants, and others with this list of event survey questions we picked. Generally, all feedback is good feedback but it’s important to have an engaging survey that won’t scare off your event-goers. A lot of companies lose precious feedback from using boring questions or asking the wrong things. When using the right survey you’ll get all the feedback you need (both positive and negative). In this article, you’ll find event survey questions
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How Much Does Ad Concept Testing Cost?
Posted at: 6/28/2023 12:30 PM
The cost of ad concept testing surveys ranges between $11,000 to $30,000 but it is dependent on various factors. For this reason, it’s difficult to provide a clear-cut answer to this common question. Think of it like this. Would you walk into a car dealership and ask, “How much does a car cost?” without needing to answer a few follow-up questions? What type of car would you like? What make, model, color, or year? And just like car shopping, there are many ways to adjust an ad concept testin
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Explaining Customer Perception Surveys [+ Example Questions]
Posted at: 6/23/2023 12:30 PM
The way a customer perceives your company is one of the most important factors in increasing retention and new business. The last thing you want is a negative image painted inside one of your customers' minds. Using a customer perception survey can identify what current and potential buyers think when they hear about your brand, products, or services. Understanding how the public perceives your organization will guide your sales and marketing efforts into a more aligned strategy. In this b
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Measuring Brand Essence [Examples, Process & Benefits]
Posted at: 6/14/2023 12:30 PM
Brand essence is the core characteristic that defines a company. It is an intangible attribute that separates a brand from the competition. A good brand essence should meet the following criteria: Authentic: Is it credible? Memorable: Is it short, punchy, and crisp? Unique: How does it stand out from competitors? Sustainable and Scalable: Will the brand essence work as the company grows? Relevant: Is it relevant to customers and the target audience? This blog post will discuss what bran