Online Surveys
-
Ad Concept Testing Surveys [Marketer's Guide for 2024]
Posted at: 12/21/2023 1:30 PM
Ad concept testing surveys are like taking a test drive before purchasing a car. Buying a car is a large investment, so the vehicle must meet all your expectations. The same can be said for marketing and advertising campaigns. Would you purchase the vehicle if you had to guess what the gas mileage would be, what the color of the interior was, and what features your family would want for your trip across the country next summer? Probably not. So why jump into an advertising campaign without k
-
How to Conduct Campaign Evaluation Surveys
Posted at: 12/20/2023 1:30 PM
Today’s marketers are faced with a number of different analytics to test the success of a marketing or advertising campaign. How many link clicks did your PPC campaign earn? 🤔 How many people made a purchase as a result of your social media campaign? 🤔 What percentage of people who received your email actually opened it? 🤔 While these high-level analytics offer value to brands or clients of marketing and advertising agencies, it can be disheartening when they don't reflect an increase in
-
How to Conduct Resident Satisfaction Surveys
Posted at: 11/27/2023 1:30 PM
The success of any neighborhood, apartment unit, or housing complex lies in the satisfaction and engagement of its residents. Understanding the pulse of your tenants is not a mere luxury but a necessity for fostering a positive living environment. Enter resident satisfaction surveys — an invaluable tool that opens a direct line of communication between community stakeholders and the individuals who call it home. In this blog post, we delve into the significance of resident surveys and explo
-
How to Survey Marketing Professionals (Steps & Best Practices)
Posted at: 11/22/2023 1:30 PM
In the ever-evolving landscape of marketing, staying ahead of trends, understanding industry challenges, and grasping the pulse of consumer behavior are paramount. If you're looking to gain valuable insights from the professionals shaping the marketing world, conducting surveys can be an invaluable tool. In this blog post, our online survey company shares our secrets to crafting effective surveys that resonate with marketing professionals and yield actionable insights. Value of Surveying
-
Surveying Non-Customers [Process & Questions]
Posted at: 11/21/2023 1:30 PM
By now most organizations understand the impact of conducting customer surveys. However, it is equally important and beneficial to survey non-customers. While important, our online survey company understands collecting feedback from members of the general community or those who make up your target demographic can be much more challenging. Read this blog post to gain insider tips for conducting non-customer surveys. Plus, we'll also discuss the benefits of this type of market research and why
-
Pulse Surveys: Types & Best Practices
Posted at: 11/17/2023 1:30 PM
In the dynamic landscape of modern business, staying attuned to the pulse of your organization is paramount. That's where pulse surveys come into play, offering a powerful tool to gauge employee sentiment, customer feedback, and market trends in real time. In this blog post, we'll delve into the essence of pulse surveys, exploring what they are, the various types available, and why they stand as indispensable instruments for informed decision-making in today's fast-paced world. What exactly
-
![Blog: Conducting Usage and Attitude Studies in 2023 [Ultimate Guide]](/media/5028/woman-choosing-product-in-supermarket.png)
Conducting Usage and Attitude Studies [2024 Guide]
Posted at: 11/15/2023 1:30 PM
Usage and attitude (U&A) studies are an important tool for businesses to analyze customer behavior and better understand the motivations behind their decisions. They are used to measure customer loyalty, brand preferences, purchasing behaviors, and other aspects of the customer experience. Companies use this information to make informed decisions about their product or service offerings and develop better customer outreach strategies. In this guide, our market research company will discuss us
-
Survey Design That Makes Survey Taking Easy For Respondents
Posted at: 11/13/2023 1:30 PM
Surveys are powerful tools for gathering valuable insights, but a poorly designed survey can lead to frustration and inaccurate responses. In this blog, we'll explore the key elements of survey design that prioritize the respondent's experience. From crafting clear and concise questions to the use of different question types, we'll guide you through the steps to ensure your survey is user-friendly and effective. What Exactly is Survey Design? Survey design refers to the process of creati
-
Cognitive Testing Surveys [Examples + Benefits]
Posted at: 11/9/2023 1:30 PM
Surveys seem easy to write. However, there are uncountable variables to account for with survey design to ensure the answers you receive are accurate, inclusive, and honest. Any of which you need to correct can throw off multi-million dollar decisions made around operations, marketing, or strategy. Unfortunately, many organizations that utilize surveys do not test them properly. Whether the market research is conducted internally or externally with the target respondents, proper testing is
-
What Are Ad Recall Surveys? [+Example Questions]
Posted at: 11/7/2023 1:30 PM
Spend. Spend. Spend. The world of advertising is all about spending money to reach targeted geographies, targeted users, and generate revenue. Although the days of digital marketing have made advertising easier to track and measure, an enormous gap still exists in the industry between market research and advertising. This is where ad recall surveys enter the fold. Keep reading to learn more about ad recall surveys, or skip ahead to a section you are most interested in. Article Contents 📝
-
Surveying Physicians: Process, Tips & Examples
Posted at: 10/23/2023 12:30 PM
In the rapidly evolving landscape of healthcare, understanding the perspectives of physicians is invaluable. Surveying physicians can offer crucial insights into their experiences, challenges, and preferences, ultimately leading to improved patient care and more effective healthcare systems. Whether you're a healthcare administrator, researcher, or simply someone passionate about enhancing medical practices, conducting a physician survey can be a powerful tool in your arsenal. In this blog
-
Copy Testing Surveys: How to Use Data-Driven Copywriting
Posted at: 9/18/2023 12:30 PM
In the fast-paced world of marketing, crafting compelling copy is an art form that can make or break a campaign. But how do you know if your words are truly resonating with your target audience? This is where copy testing surveys step in as invaluable tools, offering a window into the minds of your target customers and providing critical insights into the effectiveness of your messaging. In this blog post, our advertising market research company dives deeper into copy testing surveys, explorin