Online Surveys

  • Measuring Brand Essence with Market Research Blog Image

    Measuring Brand Essence with Market Research: Definition, Benefits, Process

    Brand essence is the core characteristic that defines a company. It is an intangible attribute that separates a brand from the competition. A good brand essence should meet the following criteria: Authentic: Is it credible?  Memorable: Is it short, punchy, and crisp? Unique: How does it stand out from competitors?  Sustainable and Scalable: Will the brand essence work as the company grows?   Relevant: Is it relevant to customers and target audience? This blog post will discuss what brand esse

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  • Blog: 6 Unique Benefits of Ad Concept Testing with Surveys

    6 Unique Benefits of Ad Concept Testing with Surveys

    In this competitive B2B and B2C marketing landscape, many brands make substantial investments in concept testing. Why? Ad concept testing surveys have proven to deliver resounding success and increasing return-on-investment. As one of the greatest market research services for advertising and marketing efforts, concept testing is a mission-critical growth method for most organizations. Below, Drive Research reviews the benefits of producing high-quality, data-driven advertising messaging whe

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  • Blog: Brand Perception Surveys: Definition, Process, and Sample Questions

    Brand Perception Surveys: Definition, Process, and Sample Questions

    Although there are a handful of ways organizations can measure brand perception, there may be no better approach than to rely on data-driven customer feedback. Brand perception surveys can be utilized in many touchpoints of the customer journey to capture a full picture of how target audiences describe your organization. This is an effective tool in offering the best possible customer experience and improving retention rates. In addition to keeping current customers happy, understanding your

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  • Blog: Product Positioning Surveys: What Are They and How Do You Conduct Them?

    Product Positioning Surveys: What Are They and How Do You Conduct Them?

    Wondering what a new product positioning survey is? Luckily you’ve come to the right market research blog. For the most part, the process for this type of market research stays the same as other methodologies. What makes product positioning surveys different from others is the sponsoring organization's project objectives. From there a market research company such as Drive Research designs and executes the methodology to best meet their goals. In this post, we’ll discuss the definition of a

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  • Blog: 4 Best Metrics To Measure Brand Loyalty with Market Research

    4 Best Metrics To Measure Brand Loyalty with Market Research

    Brand loyalty is critical for the success of any company. Scratch that, it’s imperative. Brand loyalty (not to be confused with customer loyalty, which is a separate concept but equally as important) ensures the future return of customers time and time again. With customers that are loyal to your brand, you won’t have to waste time with expensive marketing or promotional campaigns. Instead, you can focus your precious time on building out your brand to attract even more long-term customers.

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  • Blog: How to Collect Customer Feedback with In-Person and Online Intercept Surveys

    How to Collect Customer Feedback with In-Person and Online Intercept Surveys

    An intercept survey project is a research method used to gain in-the-moment feedback from visitors. Intercept survey research is commonly used at restaurants, retail stores, events, and conferences. Typically, intercept surveys are done on-site with either a paper survey or on a tablet. However, as life has shifted online in the era of COVID-19, online intercept surveys have grown in popularity. Learn more about the most popular approaches to conducting intercept surveys in the blog post below

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  • Blog: What are Market and Customer Profiling Surveys? | Market Research Company

    What are Market and Customer Profiling Surveys?

    When it comes to our customers, businesses are often left wondering about key aspects of their demographics, buying behaviors, pain points, and more. Can you confidently answer simple questions such as: Who are your customers? Who aren’t your customers? What makes your customers different from non-customers? If not, it is time your company conducts market and customer profiling surveys. Luckily, the name does a great job at describing what this type of survey is, but there is a lot more to

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  • Blog: 8 Steps to Conducting Distance Learning Surveys | Market Research Company

    8 Steps to Conducting Distance Learning Surveys

    The COVID-19 pandemic has forced schools and universities to rethink their education models. As a result, many institutions are turning to distance learning surveys to address students' and parents' concerns about the effectiveness of remote schooling. To relieve some of the anxiety education decision-makers have regarding remote learning, Drive Research has written a blog post to demonstrate the benefits and process of conducting distance learning surveys. Plus, our education market resear

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  • tips to build a better email survey invitation

    10 Tips to Build a Better Email Survey Invitation

    You can write the best survey in the world, but if your initial email invitation doesn't get opened, it was seemingly for nothing. For this reason, emailing survey invitations has become a marketing and persuasion tactic to help increase response rates. Your analysis and insights can only be as good as the sample size that backs your findings. So if you bore, confuse, or discourage potential respondents in any way from clicking the survey link and taking your survey, you're setting yourself u

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  • How to Conduct a Senior Loan Officer Survey

    Recently, a financial institution partnered with our bank and credit union market research company on a senior loan officer survey targeted to professionals within the mortgage industry. Senior loan officer survey highlights: The survey targeted specific roles/titles of professionals in the mortgage industry. The online survey included 55 custom questions. The results were compiled into a topline summary report which highlighted the key finding of each question. Learn more about the objectives

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  • Blog: 5 Benefits of Using Text Analytics for Open-Ended Survey Responses

    5 Benefits of Using Text Analytics for Open-Ended Survey Responses

    Open-ended responses can be tricky data to work with for market researchers. There is undoubtedly value in asking these questions of respondents in online surveys, but the insights are often less obvious. By comparison, listed answer options in a survey can be easily analyzed by just about any data management tool. It is no wonder text analytics is increasingly growing in popularity. What are the actual advantages of using text analytics? Below are five tangible benefits you can expect fr

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  • how to survey lost customers with Drive Research

    How to Survey Lost Customers | Ask These 6 Questions

    Unless your business has an impeccable record of customer retention, you have likely dealt with the loss of a customer at some point. In many ways, it can feel like a break-up. You are left wondering what went wrong and how you can get them back. Why not take the time to survey former customers to understand why they’ve taken their business elsewhere? In this blog post, our market research company defines a lost custom survey and shares 6 questions to include for the best results. Ready to

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