Online Surveys

  • red grocery basket in a grocery store aisle

    How to Survey Grocery Store Shoppers and Boost Retail Foot Traffic

    Each week, US supermarkets host an average of 66-71 million shoppers with the nation’s top grocery chains accounting for over 48% of sales. It is a highly competitive industry that leaves many local grocery stores to wonder how they can win business over other household name brands. Who is your average shopper? How do others in the community perceive your brand? Is your advertising messaging memorable? Surveying grocery store shoppers can provide data-driven answers to these questions. As

    Read More

  • Blog: How to Measure the Appeal of a New Product Concept

    How to Measure the Appeal of a New Product Concept

    For a new product to garner the right attention, it needs to be thoroughly reviewed by your ideal target market or those who will actually be using it. Especially with the rise of eCommerce, there is less of a hurdle for bringing a product to market. In fact, recent studies show that 40% of new products “pass the test” and make it to in-person or online shelves. As a result, there is more competition than ever before. Sure, it is easier to make your product accessible to everyone -- but is i

    Read More

  • Blog: 11 Ad Concept Testing Example Survey Questions to Steal Right Now

    11 Ad Concept Testing Example Survey Questions to Steal Right Now

    Ad concept testing – we are obsessed with it, and you should be too! After all, creating marketing and advertising campaigns based on consumer feedback can mean more ROI for your brand. How to know if your feeling of having the best advertising messaging really checks out? It's easy. You need to conduct ad concept testing surveys with the right questions. In this blog post, you will get 11 professionally designed ad concept testing survey question examples to steal for your next study. De

    Read More

  • Blog: 6 Brand Tracker Survey Benefits for Your Business

    6 Brand Tracker Survey Benefits for Your Business

    When is the last time you conducted a market research study? Last year? Within the last five years? Never? While conducting an ad-hoc market research study is never a bad thing, the data can become stale after a year has passed. Herein lies the value of brand tracking. Put simply, these surveys track the growth of your brand. The findings can help bolster your organization and give you reliable benchmarking data to see how your KPIs have changed over time. Keep reading to learn more brand

    Read More

  • How to Conduct an Online Survey with Tea Drinkers

    How to Conduct an Online Survey with Tea Drinkers

    The food and beverage industry is ever-changing. Every year new products arrive on store shelves and new brands enter the market, with consumer preferences seemingly impossible to nail down. The food and beverage industry is ever-changing, with consumer preferences seemingly impossible to nail down. Learn how a tea brand utilized online surveys to gather feedback from its target market. Here at Drive Research, our market research experts have worked with numerous clients in the food and beve

    Read More

  • Blog: Stop Working with a Marketing Agency for Ad Concept Testing - Do This Instead

    Stop Working with a Marketing Agency for Ad Concept Testing - Do This Instead

    When most brands think of concept testing in advertising, they turn to marketing agencies or an in-house team. This can lead to biased, unreliable results. We’ll explain why this is, and a better alternative to conducting concept testing surveys. It’s no secret that the ROI of your company is huge. In fact, it’s been documented that professionals who compute marketing ROI are 1.6 times more likely to get a higher budget for future marketing endeavors. Who doesn’t want that? I’ll cut right t

    Read More

  • Blog: 5 Types of Brand Tracking Studies & How They Work

    5 Types of Brand Tracking Studies & How They Work

    Conducting market research regularly is crucial for maintaining a competitive edge, keeping the pulse on customer needs, and creating relevant marketing campaigns. An effective way to accomplish this is with brand tracking studies. There are many types of brand tracking, whether it be collecting ongoing feedback from customers or measuring the results of a 6-month marketing campaign. When deciding what type of market research is right for you, consider your audience and goals. These component

    Read More

  • Online Survey with Pharmacists | Health Insurance Market Research

    Case Study: Online Survey with Pharmacists | Health Insurance Market Research

    No doubt about it: conducting market research with pharmacists and other medical professionals can be a challenge. This audience is exhausted and stressed out. Now more than ever healthcare professionals feel like there isn't enough time in the day to properly treat patients and enjoy a life outside the office -- much less take an online survey or participate in a focus group. However, that doesn't stop the desire to collect feedback from pharmacists and medical personnel. So how can you captu

    Read More

  • Looking for an online survey company? | Drive Research

    Looking For an Online Survey Company? Here Are 5 Things to Consider

    When searching for the best online survey company, there are a variety of factors organizations should consider. As you look for the best third-party market research firm ask about factors such as: Sample sources used to find survey respondents Experience in your industry or sector Process for survey programming and cleaning Available reporting options Level of consultation throughout the report It is important to not only collect feedback from target respondents but to have a research partner

    Read More

  • Blog: International Market Research: How to Survey Markets Across the Globe

    International Market Research: How to Survey Markets Across the Globe

    Conducting business internationally, while profitable, isn't short of challenges. Engagement differs across markets, aligning sales and marketing efforts needs extreme coordination, the list goes on. Luckily, market research can help. Learn more about a recent study our market research company conducted on behalf of an international healthcare company that wanted to learn more about their members and non-members across Chile, Mexico, and the U.S. Challenge: Improving Customer Retention &

    Read More

  • Blog: Product Naming Surveys: How to Find the Perfect Product Name with Market Research

    Market Research Options for Naming a New Product

    After spending months or even years perfecting your product, you are ready to introduce it to the market. Like with most roadblocks that come with introducing a new business venture, market research can help your team find the perfect product name. Here are a few options we recommend. You're sure it's going to sell like hotcakes but there's just one thing missing: the perfect product name. The right product name has many advantages and could be a key factor in the success of the product. Per

    Read More

  • Blog: Marketing Budget Planning for 2021: How to Prepare for the Unpredictable

    What Must-Have Items to Include in Your 2022 Marketing Budget

    When planning a marketing budget, there are the staple items most organizations include each year. Most marketers plan for costs associated with digital advertising, email marketing, website costs, etc. However, when creating your 2022 marketing budget it’s important to think outside of the box. Consumer trends evolve each year. Therefore, recreating the same marketing plan year after year can leave your business at a standstill. Instead, create a plan for change. Adding a component of mark

    Read More