Online Surveys

  • Blog: What is the Difference Between Omnibus Surveys and Traditional Online Surveys?

    What is the Difference Between Omnibus Surveys and Traditional Online Surveys?

    Omnibus surveys are a type of online survey. However, the two have a few differences that often confuse organizations looking to conduct quantitative market research. For a quick overview, here are the definitions of both methodologies: Online surveys: A structured questionnaire that a target audience completes via desktop, mobile phones, tablets, or other internet-enabled devices. It is sponsored by one organization. Omnibus surveys: A structured questionnaire administered to a general popu

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  • Blog: 11 Ad Concept Testing Example Survey Questions to Steal Right Now

    11 Ad Concept Testing Example Survey Questions to Steal Right Now

    Ad concept testing – we are obsessed with it, and you should be too! After all, creating marketing and advertising campaigns based on consumer feedback can mean more ROI for your brand. How to know if your feeling of having the best advertising messaging really checks out? It's easy. You need to conduct ad concept testing surveys with the right questions. In this blog post, you will get 11 professionally designed ad concept testing survey question examples to steal for your next study. De

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  • Blog: 5 Factors to Look for in an Omnibus Survey Company

    5 Factors to Look for in an Omnibus Survey Company

    Even though omnibus surveys provide organizations with many benefits, not all survey companies are built the same. When searching for an omnibus survey company, there are several elements to consider when choosing a partner. For most organizations, pricing plays a major role in their choice of vendor – and that’s totally understandable. In this blog post, our market research company touches on unique factors outside of pricing to keep in mind as well. For a quick synopsis, watch the video be

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  • guide-to-omnibus-survey-market-research

    Ultimate Guide to Omnibus Surveys in 2021 | Market Research Company

    Time to get on the bus. The omnibus. If you found this article in the endless stream of content available to you on Google or Bing, consider yourself lucky. You’ve made a wise choice. We’ll teach you everything you wanted (and potentially didn’t) want to know about omnibus surveys in this ultimate guide. Article Contents 📃 Let's get to it. Here are the topics we'll cover below. Simply skip directly to the section of the guide you’re interested in by touching (for the phone/tablet junkies

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  • Blog: Package Label Test Surveys: How to Inform Decisions on New Packaging Designs

    Package Label Test Surveys: How to Inform Decisions on New Packaging Designs

    This post covers what exactly a Package Label Test Survey entails. We walk through the objectives, approach, analysis, and outcomes of a real project our market research firm completed for a client. Let’s say you’ve done some legwork to come up with a new packaging design for your organization’s product. Some strategic planning or qualitative research may have led to a potential rebranding or brand refresh. How do you validate this is the right path for your organization? A great option is

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  • Blog: What are the Advantages and Disadvantages of Omnibus Surveys?

    What are the Advantages and Disadvantages of Omnibus Surveys?

    Like with most types of market research there are both advantages and disadvantages to omnibus surveys. Depending on your project’s objectives, needs, and budget the pros will likely outweigh the cons. For a quick synopsis, our market research company outlines the advantages and disadvantages of omnibus surveys below. Advantages of omnibus surveys: Quick High-quality Cost-effective Disadvantages of omnibus surveys Limited number of questions (up to 5 to 10 survey questions) Limited populati

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  • find survey respondents market research company buffalo

    Struggling to Find Survey Respondents? Consider These 5 Options

    As a market research company, we hear this complaint all the time. You've designed a great, well-thought-out survey, but when launching it to fieldwork you see little to no responses. Unfortunately, a well-designed survey means nothing if you can't find your target audience to provide the feedback and insights you need. People are strapped for time and claim to be busier than ever before. As a result, finding survey respondents can be challenging, but it doesn’t have to be. In this blog post

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  • BLOG: How to Conduct Customer Orientation Surveys [+ Example Survey Questions]

    How to Conduct Customer Orientation Surveys [+ Example Survey Questions]

    Tired of making assumptions about who your target customer is? Customer orientation surveys are the answer. Below is an overview of the definition of a customer orientation survey, the benefits of this type of market research, the process of conducting a survey with a third-party, and example customer orientation survey questions. Definition of a Customer Orientation Survey A customer orientation survey identifies the target audience that is most likely to purchase a product or service. T

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  • Blog: How Much Does Ad Concept Testing Cost? | Market Research Company

    How Much Does Ad Concept Testing Cost?

    The cost of ad concept testing surveys is dependent on various factors. For this reason, it’s difficult to provide a clear-cut answer to this common question. Think of it like this. Would you walk into a car dealership and ask, “How much does a car cost?” without needing to answer a few follow-up questions? What type of car would you like? What make, model, color, year? And just like car shopping, there are many ways to adjust an ad concept testing project to fit within most budgets. In t

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  • Blog: Company Acquisition Surveys: How to Earn Loyalty from New Customers After a Merger

    Company Acquisition Surveys: How to Earn Loyalty from New Customers After a Merger

    Some industries are no strangers to business mergers and acquisitions. One such industry is banking and financial services, which commonly experiences consolidation with so many regional and local players in the market. A sometimes overlooked piece of a merger or acquisition, though, is the transition of new customers to your business. We never want to assume everything will proceed smoothly and that the obtained customers will just give you their loyalty. A great way to check-in with these ne

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  • Blog: Stop Working with a Marketing Agency for Ad Concept Testing - Do This Instead

    Stop Working with a Marketing Agency for Ad Concept Testing - Do This Instead

    When most brands think of conducting ad concept testing, they turn to marketing agencies or an in-house team. This can lead to biased, unreliable results. In this post, we explain why this is and a better alternative to conducting concept testing surveys. I’ll cut right to the chase. Working with marketing agencies for ad concept testing could be impacting the ROI of your advertising efforts. It is instead better to rely on market research companies to execute these studies. But wait, what d

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  • demographics market research survey drive research

    18 Example Demographic Survey Questions for Better Segmentation

    Demographic questions can be thought of as the backbone of a market research study. Ultimately, these questions help researchers: Conduct surveys Ensure they reach the right audiences Better understand how to profile audiences Learn more about collecting respondent demographic information, where questions should be placed in a survey, and 18 example demographic survey questions. What Are Demographic Survey Questions? Demographic questions are used in market research to help qualify respon

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