Online Surveys

  • Blog: Customer Perception Survey: What Is It & Why It’s So Important

    Customer Perception Survey: What Is It & Why It’s So Important

    The way a customer perceives your company is one of the most important factors in increasing retention and new business. The last thing you want is a negative image painted inside one of your customers' minds. Using a customer perception survey can identify what current and potential buyers think when they hear about your brand, products, or services. Understanding how the public perceives your organization will guide your sales and marketing efforts into a more aligned strategy. In this b

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  • Raising the Awareness of a Nonprofit Business [With Examples]

    Operating as a lesser-known nonprofit organization against huge national organizations can be daunting. The struggle to obtain resources such as donations and volunteers is more difficult and the ability to serve those in need is negatively impacted by this lack of awareness. In fact, many studies have shown that 1 in 2 consumers are more likely to do business with a company whose logo they recognize. From a nonprofit perspective, this could apply to donors, volunteers, and other stakeholde

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  • small business owner smiling in front of restaurant

    Surveying SMB Owners and Decision-Makers

    With over 99% of America’s organizations operating as small businesses, it presents an exciting and lucrative opportunity for B2B marketers. However, despite this staggering number, most brands struggle to find and connect with small and medium-sized business (SMBs) owners and decision-makers. For this reason, it is helpful to work with a market research company to survey this audience and learn key factors of how they choose to partner with vendors. By surveying SMB owners and decision-mak

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  • Nonprofit Branding: How to Better Understand Your Audience

    Wondering what your target audience thinks about your nonprofit organization? Or how to grow community awareness for your local cause? Enter brand-equity studies can help answer these questions and maximize the efforts of your nonprofit branding. Typical goals and objectives for brand equity surveys include measuring the top of mind awareness, aided awareness, word association, perception, drivers to perception, and more. Learn more about how to approach nonprofit market research, example q

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  • Blog: Brand Perception Surveys: Definition, Process, and Sample Questions

    Brand Perception Surveys: Definition, Process, & Sample Questions

    Although there are a handful of ways organizations can measure brand perception, there may be no better approach than to rely on data-driven feedback from your ideal consumers. Brand perception surveys can be utilized in many touchpoints of the customer journey to capture a full picture of how target audiences describe your organization. This is an effective tool in offering the best possible customer experience and improving retention rates. In addition to keeping current customers happy, u

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  • Blog: Surveying Greeting Card Shoppers: How to Measure Habits & Preferences

    Surveying Greeting Card Shoppers: How to Measure Habits & Preferences

    Although online shopping is on the rise, it has not eliminated in-person gift exchanges. People still enjoy the experience of seeing the reactions of their loved ones in the moment. And tied to many of those gifts are greeting cards. In fact, nine out of every ten households buy greeting cards each year. But with so many to choose from, how do greeting card shoppers decide which to purchase? Is it price-driven? Quality of the card? The perfect message? Surveying greeting card shoppers can p

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  • conduct-market-research-doctor-11292018

    7 Tips to Conducting Market Research with Doctors & Physicians

    Thinking about conducting market research with doctors or physicians? There may not be a more challenging audience to reach and receive feedback from. Doctors are very busy and focus their time on assisting and guiding patients. Trying to squeeze in a survey or short conversation for research purposes can prove very difficult for these medical professionals. However, our healthcare market research company is here to help. The tips below will help guide your team to ensure your project is set

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  • Guest Satisfaction Surveys: How To Improve The Traveler Experience

    Data-driven decision-making is essential to businesses in all industry verticals, with the hospitality industry as no exception. And for hotels across the globe, some of the best data can be captured directly from the guests themselves with guest satisfaction surveys. This method of data collection is unparalleled in the world of hospitality, and it can provide organizations with countless insights into the guest experience. In this article, our hotel and hospitality market research company

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  • someone holding a magnet as it generates new leads - drive research

    How to Use Surveys for Lead Generation Content

    Lead generation is a process that nearly every company uses to attract prospects with the end goal of converting them into a customer. It ranges from cold sales calls, networking at events, and our personal favorite: content marketing. More and more marketers are seeing the value of lead generation content, with 82% of marketers reporting actively using content marketing in 2021. That percentage is up 70% from 2020. It is likely due to the fact that 47% of buyers view three to five pieces o

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  • demographics market research survey drive research

    18 Example Demographic Survey Questions for Better Segmentation

    Demographic questions can be thought of as the backbone of a market research study. Ultimately, these demographic survey questions help researchers: Conduct surveys Ensure they reach the right audiences Better understand how to profile audiences To craft survey questions for better segmentation, you need to have an awareness of who you’re gearing your research towards. Keep reading to learn more about collecting respondent demographic information, where questions should be placed in a surv

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  • Blog

    How a Survey Can Test Branding ( + 15 Examples Questions)

    Looking to rebrand a current product/service or get feedback on branding for a new product/survey? There is a survey for that! Before bringing your new product or service to the market, don’t you want to know how appealing the concept sounds? Whether the brand seems trustworthy or not? Or, whether the target audience is interested in purchasing it? A survey can answer each of these questions and more! Learn more about the objectives, approach, example survey questions, and survey findings t

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  • Blog: woman looking at an invoice to determine financial wellness

    Measuring the Financial Health of Banking Customers and Members

    With 63% of Americans reporting their finances have altered by the pandemic, there is perhaps no better time to measure the financial health and wellness of consumers. As a bank or credit union, understanding your customer or member’s financial perceptions can lead you to provide the services, rates, and resources that are most impactful. One way financial institutions (FIs) can measure their community’s financial wellness is through an online survey. Financial health surveys are effective b

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