Online Surveys

  • ad-recall-market-research-02202019

    What Are Ad Recall Surveys? [+Example Questions]

    Spend. Spend. Spend. The world of advertising is all about spending money to reach targeted geographies, targeted users, and generate revenue. Although the days of digital marketing have made advertising easier to track and measure, an enormous gap still exists in the industry between market research and advertising. This is where ad recall surveys enter the fold. Keep reading to learn more about ad recall surveys, or skip ahead to a section you are most interested in. Article Contents 📝

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  • Conducting Brand Tracking Studies [2024 Guide]

    Brand Tracking Studies [2024 Ultimate Guide]

    Sometimes it feels as though there is no rhyme or reason as to why our business is performing well or why it is not hitting revenue goals. Brand tracking can help measure this type of uncertainty. Brand tracking research provides real-time insight into the ever-changing attitudes, behaviors, and opinions of the customers and prospects of an organization. The study helps you keep a true and continual pulse of the consumer. Knowing them so well through the data you collect that you can begin to

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  • Blog: Conducting Physicians Surveys | Laptop with doctor crossing his arms

    Surveying Physicians: Process, Tips & Examples

    In the rapidly evolving landscape of healthcare, understanding the perspectives of physicians is invaluable. Surveying physicians can offer crucial insights into their experiences, challenges, and preferences, ultimately leading to improved patient care and more effective healthcare systems. Whether you're a healthcare administrator, researcher, or simply someone passionate about enhancing medical practices, conducting a physician survey can be a powerful tool in your arsenal. In this blog

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  • Exploring Email Surveys [+ Benefits & Best Practices]

    Do you know the key ingredient that makes a business successful? Asking questions. Whether you're asking questions of your staff, customers, or any other key group, the feedback you receive will empower your brand. This move can reveal information about key aspects of your company - some good, and some bad but important to know nonetheless. A great tool to gather this data is email surveys. These surveys will be emailed to your target audience, where they will then be able to easily complete

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  • Blog: Consumer Insight Surveys: How To Get Customer Feedback

    Consumer Insight Surveys: How To Get Customer Feedback

    Consumer behavior, preferences, and expectations can change in the blink of an eye, making it imperative for businesses to stay ahead of the curve. This is where consumer insight surveys come into play, acting as invaluable tools for unlocking the mysteries of consumer sentiment and behavior. In this blog post, we'll delve deeper into consumer insight surveys, exploring what they are, why they matter, and how they can revolutionize the way you understand and engage with your target audience.

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  • Blog: Copy Testing Surveys

    Copy Testing Surveys: How to Use Data-Driven Copywriting

    In the fast-paced world of marketing, crafting compelling copy is an art form that can make or break a campaign. But how do you know if your words are truly resonating with your target audience? This is where copy testing surveys step in as invaluable tools, offering a window into the minds of your target customers and providing critical insights into the effectiveness of your messaging. In this blog post, our advertising market research company dives deeper into copy testing surveys, explorin

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  • how geofencing is used

    How Geofencing is Used for Market Research Surveys

    As market research methodologies continue to evolve, geofencing has undoubtedly taken the industry by storm. When used for market research surveys, geofencing allows brands to gather quick insights from their target demographic in real time. In this blog post, our market research company shares more details about this methodology including the definition of geofencing, its benefits, and an example of how organizations can leverage geofencing for online surveys. What is Geofencing? Before d

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  • Blog: What is a Corporate Image Study? | Market Research Company

    Conducting Corporate Image Studies in 2023

    A corporate image study, similar to a brand equity study, measures the perception of an organization among its specific target audience. The goal is to better understand the thoughts, feelings, and expectations of the brand among that group of targeted consumers or clients. For this reason, defining the target audience is a critical factor in the success of a corporate image study. In this guide, our market research company will discuss: Defining Corporate Image Studies Benefits of a Corporat

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  • Blog: Brand Perception Surveys: Definition, Process, and Sample Questions

    Brand Perception Surveys [2023 Ultimate Guide]

    Although there are a handful of ways organizations can measure brand perception, there may be no better approach than to rely on data-driven feedback from your ideal consumers. Brand perception surveys can be utilized in many touchpoints of the customer journey to capture a full picture of how target audiences describe your organization. This is an effective tool in offering the best possible customer experience and improving retention rates. In addition to keeping current customers happy, und

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  • Blog: 4 Best Metrics To Measure Brand Loyalty with Market Research

    How to Measure Brand Loyalty with Market Research

    Measuring brand loyalty is critical for the success of any company. Scratch that, it’s imperative. Brand loyalty (not to be confused with customer loyalty, which is a separate concept but equally as important) ensures the future return of customers time and time again. With customers that are loyal to your brand, you won’t have to waste time with expensive marketing or promotional campaigns. Instead, you can focus your precious time on building out your brand to attract even more long-term cu

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  • find survey respondents market research company buffalo

    Struggling to Find Survey Respondents? Here’s What Works Best

    As an online survey company, we hear this complaint all the time. You've designed a great, well-thought-out survey, but when launching it to fieldwork you see little to no responses. Unfortunately, a well-designed survey means nothing if you can't find the right survey respondents to provide the feedback and insights you need. People are strapped for time and claim to be busier than ever before. As a result, finding survey respondents can be challenging, but it doesn’t have to be. In this b

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  • conduct b2b survey market research

    B2B Surveys: How to Develop & Conduct Them

    If you need to collect feedback from your customers or non-customers in your business-to-business (B2B) space, a survey is an excellent option. That's because developing and conducting B2B surveys offers several benefits to an organization. The simple fact of reaching out and listening to customer and non-customer thoughts carries some value in itself. Although the greatest value is knowing the changes you make internally are guided by data-driven insights from your target audience, so you k

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