Online Surveys
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Consumer Insight Surveys: How To Get Customer Feedback
Posted at: 9/19/2023 12:30 PM
Consumer behavior, preferences, and expectations can change in the blink of an eye, making it imperative for businesses to stay ahead of the curve. This is where consumer insight surveys come into play, acting as invaluable tools for unlocking the mysteries of consumer sentiment and behavior. In this blog post, we'll delve deeper into consumer insight surveys, exploring what they are, why they matter, and how they can revolutionize the way you understand and engage with your target audience.
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Copy Testing Surveys: How to Use Data-Driven Copywriting
Posted at: 9/18/2023 12:30 PM
In the fast-paced world of marketing, crafting compelling copy is an art form that can make or break a campaign. But how do you know if your words are truly resonating with your target audience? This is where copy testing surveys step in as invaluable tools, offering a window into the minds of your target customers and providing critical insights into the effectiveness of your messaging. In this blog post, our advertising market research company dives deeper into copy testing surveys, explorin
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How Geofencing is Used for Market Research Surveys
Posted at: 9/7/2023 12:30 PM
As market research methodologies continue to evolve, geofencing has undoubtedly taken the industry by storm. When used for market research surveys, geofencing allows brands to gather quick insights from their target demographic in real time. In this blog post, our market research company shares more details about this methodology including the definition of geofencing, its benefits, and an example of how organizations can leverage geofencing for online surveys. What is Geofencing? Before d
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Conducting Corporate Image Studies in 2023
Posted at: 9/6/2023 12:30 PM
A corporate image study, similar to a brand equity study, measures the perception of an organization among its specific target audience. The goal is to better understand the thoughts, feelings, and expectations of the brand among that group of targeted consumers or clients. For this reason, defining the target audience is a critical factor in the success of a corporate image study. In this guide, our market research company will discuss: Defining Corporate Image Studies Benefits of a Corpora
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Brand Perception Surveys [2023 Ultimate Guide]
Posted at: 9/5/2023 12:30 PM
Although there are a handful of ways organizations can measure brand perception, there may be no better approach than to rely on data-driven feedback from your ideal consumers. Brand perception surveys can be utilized in many touchpoints of the customer journey to capture a full picture of how target audiences describe your organization. This is an effective tool in offering the best possible customer experience and improving retention rates. In addition to keeping current customers happy, und
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How to Measure Brand Loyalty with Market Research
Posted at: 8/31/2023 12:30 PM
Measuring brand loyalty is critical for the success of any company. Scratch that, it’s imperative. Brand loyalty (not to be confused with customer loyalty, which is a separate concept but equally as important) ensures the future return of customers time and time again. With customers that are loyal to your brand, you won’t have to waste time with expensive marketing or promotional campaigns. Instead, you can focus your precious time on building out your brand to attract even more long-term cu
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Struggling to Find Survey Respondents? Here’s What Works Best
Posted at: 8/28/2023 12:30 PM
As an online survey company, we hear this complaint all the time. You've designed a great, well-thought-out survey, but when launching it to fieldwork you see little to no responses. Unfortunately, a well-designed survey means nothing if you can't find the right survey respondents to provide the feedback and insights you need. People are strapped for time and claim to be busier than ever before. As a result, finding survey respondents can be challenging, but it doesn’t have to be. In this b
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Marketer's Guide to Ad Concept Testing Surveys
Posted at: 8/23/2023 12:30 PM
Ad concept testing surveys are like taking a test drive before purchasing a car. Buying a car is a large investment, so the vehicle must meet all your expectations. The same can be said for marketing and advertising campaigns. Would you purchase the vehicle if you had to guess what the gas mileage would be, what the color of the interior was, and what features your family would want for your trip across the country next summer? Probably not. So why jump into an advertising campaign without k
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B2B Surveys: How to Develop & Conduct Them
Posted at: 8/22/2023 12:30 PM
If you need to collect feedback from your customers or non-customers in your business-to-business (B2B) space, a survey is an excellent option. That's because developing and conducting B2B surveys offers several benefits to an organization. The simple fact of reaching out and listening to customer and non-customer thoughts carries some value in itself. Although the greatest value is knowing the changes you make internally are guided by data-driven insights from your target audience, so you k
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![Blog: B2B Market Research Questions [Examples & Best Practices]](/media/5663/question-marks-1.jpg)
B2B Market Research Questions [Examples & Best Practices]
Posted at: 8/21/2023 12:30 PM
If you're in the world of B2B business, you know how important it is to understand your market well. An effective way to do that is with B2B market research. It's like having a roadmap for making smart decisions. But guess what? The secret sauce lies in the B2B market research questions you ask. In this post, we're going to take a closer look at how to create the best questions, the importance of doing so, and real-world examples. What Is B2B Market Research? B2B market research refers t
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We Used AI to Write a Survey - Here's What Happened
Posted at: 8/14/2023 12:30 PM
As AI writing tools continue to evolve, our market research company set out to complete an intriguing experiment: using artificial intelligence to write a survey from scratch. The goal was to witness firsthand the potential of AI in shaping the very tools we use to gather insights. Without spoiling too much, there were clear drawbacks and limitations, but a few shining moments. Here are my thoughts. Example AI Written Survey Using the A.I. language model to write surveys for our clients at
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Brand Positioning: What It Is & How To Measure It
Posted at: 7/26/2023 12:30 PM
Brand positioning is more than just sending emails and texts to try to increase interaction with consumers. In fact, research shows that 81 percent of consumers need to trust a brand to consider buying from it. Even though many think of companies as just products/services, it’s really important to understand which customers are looking for more from brands and which are looking for an easy translation. All of this and more come into play when trying to measure and improve brand positioning.