Online Surveys

  • Blog: How to Conduct an Omnibus Survey in 9 Steps

    How to Conduct an Omnibus Survey in 9 Steps

    Have you purchased your omnibus ticket? Well, get ready, because the omnibus is leaving the station! Okay. So we aren’t going to be discussing an actual bus in this article, or any form of transportation for that matter. Lucky for you, that means no fare necessary! Who doesn’t love free stuff? In this article, we will go over the fundamentals of omnibus surveys and share with you the step-by-step process of how to conduct this type of market research with a third party. What is an Omnibus

    Read More

  • Blog: Brand Health Tracker Surveys: How to Create a Baseline for Awareness and Interest

    Brand Health Tracker Surveys: How to Create a Baseline for Awareness and Interest

    Building awareness for consumer products viewed as commodities can be a challenge. As a result, many businesses rely on brand health tracker surveys to accurately measure buyer awareness, perception, and likelihood to purchase. For example, fresh fruit has very few household brand names that your average consumer would be able to recall top-of-mind. If you’re trying to grow your brand in this space, what is your best option? You always have to start somewhere, so our market research compan

    Read More

  • How to Survey Non-Customers

    By now most organizations understand the impact of conducting customer surveys. However, it is equally important and beneficial to survey non-customers. While important, our market research company understands collecting feedback from members of the general community or those who make up your target demographic can be much more challenging. Read this blog post to gain insider tips for conducting non-customer surveys. Plus, we'll also discuss the benefits of this type of market research and why

    Read More

  • Blog: Product Feedback Surveys: Definition, Example Questions, and Process

    Product Feedback Surveys: Definition, Example Questions, and Process

    Product feedback surveys are a great type of market research to measure customer satisfaction and areas of improvement before or after launching a new product. It is the best approach to understanding exactly what customers think and perceives about your new business venture. In this blog post, our market research company will explore what product feedback surveys are, what they can be used for, and survey questions examples! Still in the initial phases of product creation? Read our blog post

    Read More

  • Blog: Product Naming Surveys: How to Find the Perfect Product Name with Market Research

    Product Naming Surveys: How to Find the Perfect Product Name with Market Research

    After spending months or even years perfecting your product, you are ready to introduce it to the market. However, there's just one thing missing: the perfect product name. The right product name has many advantages and could be a key factor in the success of the product. In this blog post, our market research company discusses product naming surveys as well as tips and tricks on the process of finding the perfect product name. The Process of Finding the Perfect Product Name with Surveys

    Read More

  • Blog Post: Pricing Sensitivity Surveys: How to Successfully Price Your Products & Services

    Pricing Sensitivity Surveys: How to Successfully Price Your Products & Services

    Deciding on a price for your new products or services can be tricky. Consumer expectations are constantly changing on the demand side. Logistics and internal resources largely determine what is possible on the supply side. So how do you make an informed decision on pricing? Enter pricing sensitivity surveys. This type of market research offers you and your organization a reliable, accurate way to land on a price tag that works for customers, you, and your bottom line. This blog post cover

    Read More

  • Brand Equity Survey: 4 Questions You Need to Be Asking

    Meeting and exceeding customer expectations is an important factor to measure for any organization. Without properly measuring customer satisfaction, how can you be sure they are satisfied with your brand, product, or service? How can you be sure customers will remain loyal and continue to give you their business? That is where brand equity studies come into play. Garbage in = garbage out. To execute a successful survey, you must ask the right questions. Use these sample brand equity survey

    Read More

  • Blog: How to Add a Question to an Omnibus Survey | Market Research Company

    How to Add a Question to an Omnibus Survey

    If you’ve stumbled upon this post, you likely are already aware of how an omnibus survey is conducted and its perceived benefits. Now you’re wondering, “How can I include my own question(s) to a third-party omnibus survey?” The short answer: Contact our market research company. We administer weekly online surveys and can include your questions as quickly as needed. The long answer: Continue reading this blog post to understand more about the process of sponsoring a question or series of questi

    Read More

  • How Much Does it Cost to Outsource an Online Survey Video with Drive Research

    How Much Does it Cost to Outsource an Online Survey?

    The cost of outsourcing an online survey with a third-party market research firm is dependent on several impactful factors. The cost of surveys online varies because the objectives, project specifications, and research goals differ for each client or sponsor of the study. In this video, our online survey company will discuss four factors that impact the cost of outsourcing an online survey and how they can either reduce or increase the estimate provided in a market research proposal. The five

    Read More

  • Blog: 5 Steps to Conducting an Ad Concept Testing Survey

    5 Steps to Conducting an Ad Concept Testing Survey

    We’ve all seen at least one advertisement that makes us wonder how much input real customers had in its development. It makes you wonder who signed off on it, and who they talked to while developing the ad concept. My market research brain always makes me think, “Man, they could have really benefited from an ad concept testing survey.” Don’t let this be you! Learn how and why conducting concept testing will set your marketing campaigns up for the best chance of success. Why Conduct Ad Co

    Read More

  • benefits-short-market-research-survey-06042018

    3 Benefits of Short Market Research Surveys

    The average human's attention span has fallen to 8 seconds - that's shorter than a goldfish. This statistic alone should be enough to convince you of the benefits of shorter market research surveys. Long surveys that take upwards of 20 minutes to complete are becoming a thing of the past. Or at least they should be. Here's talking to you, market research industry. Have an hour to answer a 100 question survey? Probably not - and neither do your target respondents. From the experience of our ma

    Read More

  • Blog: 4 Steps to Conducting a PR Survey | Marketing Research Firm

    5 Steps to Conducting a PR Survey | Marketing Research Firm

    Sometimes, rather than being kept locked deep in the company vault, the results of a market research study are most useful when shared with the public. In today’s crowded media landscape, a custom PR survey is an effective way to differentiate yourself from the competition. Nothing captures attention and convinces readers more than statistically-backed numbers and cold hard facts. So, how does one go about conducting this type of market research with a third-party PR survey company? Well, bu

    Read More