Online Surveys

  • market-research-checklist-programming-report-02112019

    Market Research Checklists | Online Survey Programming, Data Cleaning, and Reporting

    Organization is one of my strengths and I LOVE to check tasks off my to-do list. This is why I wanted to share several market research checklists! Market research checklists may be helpful to current professionals, those entering a career in market research, and those who want to learn more about the market research process. The following checklists can be used to review online survey programming, clean data gathered through fieldwork, and proof a market research report. Each of these checklis

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  • survey-company-programming-market-research-11142018

    Survey Company NY | 6 Tips When Programming a Survey

    It can be easy to forget about the programming stage of an online survey. This work is largely done in the background with little external input outside the programmer. The lack of spotlight on the programming, however, does not make the process any less crucial to a successful survey effort. Lack of focus at this stage can lead to a dysfunctional survey, faulty data, and negative brand representation. From my experience with programming online surveys, I've developed a list of six helpful tip

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  • create-mobile-friendly-survey-market-research-11132018

    NY Market Research Firm Offers 4 Tips to Create a Mobile Friendly Survey

    Surveys are a common method for conducting market research. With 3.7 billion people using a mobile device, mobile-friendly surveys are crucial to optimize the value of data gathered. There are obvious differences between a mobile device and a computer device. Studies have shown people in today’s society are never far from their mobile device and favor using mobile devices for surveys over other methods of survey distribution. Due to these facts it is essential that surveys are designed to for mo

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  • maximize-response-rate-survey-market-research-11092018

    5 Simple Ways to Maximize Your Response Rate for a Survey

    Market research enables a company or organization to gather data information about their ideal consumers’ needs, preferences, and opinions. A common tool used in market research is a survey. Surveys are extremely useful tools and can identify several aspects of a target market. Surveys have many benefits. They are relatively inexpensive compared to focus groups or in-depth interviews (IDIs). Surveys are also versatile, and can be distributed in many ways, online, email, social media, or paper.

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  • people-survey-responses-market-research-11022018

    How Many People Do We Need To Survey? | 400 Responses

    Understanding how many people to survey is a critical step in market research. Is 50 responses enough? 100? 250? 1,000? Regardless of how many people you survey, one thing is certain: The more people you survey among a random population, the more reliable the data becomes. But what is the sweet spot? When I say sweet spot, I mean the ultimate number or best-practice number which brings several variables together in harmony like budget, timeline, reliability, analysis, etc. 400 responses is con

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  • response-rates-market-research-11012018

    Everything You Need to Know About Response Rates in Market Research

    In market research, nothing can be more difficult than estimating a response rate. At the same time, nothing can be more important. A poorly estimated response rate can throw off a number of project components from analysis, reporting, to timeline. If your response rate to your survey is only 2% instead of 20% it may require more reminder emails, a larger sample pool to send invites to, or possibly reminder phone calls. All of which will drag out your budget and timeline for your market research

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  • survey-closed-banks-market-research-10232018

    Closed Account Surveys for Banks and Credit Unions | Market Research 101

    Banks and credit unions are financial institutions are located in each and every city across the United States. Banks and credit unions rely on customers and members in order to be profitable. Banks and credit unions can profit from account holder fees, service fees, investments, or loan fees. Due to the fact banks and credit unions profit from providing services to their customers, it becomes important to retain current customers and members. We've all heard the old adage that it costs 10 time

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  • spot-poor-quality-survey-respondent-research-10112018

    4 Ways to Spot a Poor Quality Survey Respondent

    We want to believe that all online survey respondents have good intentions and offer the survey their full attention. In reality, a market research company has to set up precautions and checks to guarantee quality data. Though the vast majority of respondents are reliable, it would be unwise to accept every online survey completion that rolls in without a quality check first. Fortunately, there are numerous checkpoints to weed out the disinterested respondents, manipulative respondents, and eve

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  • benefits-drawbacks-gamification-market-research-10092018

    Benefits and Drawbacks of Gamification in Online Surveys

    Online surveys are a common method for conducting consumer research. Online surveys are generally more cost-effective and more easily reach a target audience compared to focus groups or in-depth interviews (IDIs). Although online surveys are common and very valuable during a research project, the respondents can find the surveys repetitive and boring. In order for the responses to be honest and thorough, it is necessary for the participant to be invested in the quantity and quality of their ans

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  • Benefits-pilot-market-research-study-10032018

    5 Benefits of a Pilot Market Research Study | Vendor in the U.S.

    Walk before you run. Don't bite off more than you can chew. Start small. You've heard them all and a pilot market research study employs the same approach. A pilot study in the market research world is an initial and smaller scale project undertaken before a much larger full-scale study. There are many benefits to considering a pilot study. In this post, we'll cover 5 of the key ones. As a market research vendor, we know a thing or two about running pilot studies for our clients. Our team has c

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  • benefits-market-research-online-survey-09042018

    3 Key Benefits of Using a Market Research Panel for Online Surveys

    When conducting an online survey with general consumers or business professionals, there are a variety of ways fieldwork can be collected. Two that we have discussed in depth in are social media and third-party research panels. In a previous post, we wrote about 5 reasons to consider Facebook for online surveys. But in this post, we take a look at the benefits of using a third-party research panel. Either way, as a reader of the Drive Research blog, we keep you informed on all angles. Very sim

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  • sampling-market-research-08312018

    The Importance of Sampling in Market Research: Inclusion and Exclusion

    Market research methodologies are used to collect data about a specific group of consumers or professionals depending on whether the topic is B2C or B2B. The technical term for this group is target market, because it refers to the group of consumers or professionals a product or service is aimed to. Picking your target market for your market research can be a simple or complicated task. Before you take any next steps you'll want to ensure you review all inclusion and exclusion criteria. 5

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