Online Surveys
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Customer Motivation Surveys: Benefits, Process, and Sample Questions
Posted at: 5/18/2022 12:30 PM
Are you wondering what moves a customer from the initial awareness stages to becoming a life-long customer? Well, like most business questions and objectives - there’s a market research study that can answer this quorum. Customer motivation surveys are used by businesses to understand what motivates shoppers to move from awareness to interest to ultimately making a purchase. Knowing what motivates customers also helps set businesses up for success with customer satisfaction and loyalty. For
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Healthcare Branding: How to Create the Best Medical Marketing Campaign
Posted at: 5/17/2022 12:30 PM
According to the World Health Organization, there are an estimated 2 million different medical devices on the market which are categorized into +7000 generic device groups. So if a new healthcare product or service concept wants to enter the market, it’s safe to say it will need strong branding. The best way to test healthcare branding before entering the market is to use market research. Medical marketing and advertising concept tests can answer a variety of questions like: How appealing
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Brand Equity Survey: 4 Questions You Need to Be Asking
Posted at: 5/13/2022 12:30 PM
Meeting and exceeding customer expectations is an important factor to measure for any organization. For instance, an interesting figure revealed that up to 77% of brands could simply vanish without anyone caring. We don’t want that to be you! Without properly measuring customer satisfaction, how can you be sure they are satisfied with your brand, product, or service? How can you be sure customers will remain loyal and continue to give you their business? That is where brand equity studies co
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How to Test a New Healthcare Product Concept with Doctors
Posted at: 5/6/2022 12:30 PM
There are several new technologies and innovations being introduced to the healthcare field right now. More specifically, as with many industries, medical professionals are looking for ways to adapt to digital. Major areas of interest include virtual health, cloud-based technologies, AI, collaboration, and VR. However, when introducing a new healthcare product concept, there are many uncertainties. Is there a need for the product/service? What is an appropriate price? What are the best ma
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Raising the Awareness of a Nonprofit Business [With Examples]
Posted at: 5/2/2022 12:16 PM
Operating as a lesser-known nonprofit organization against huge national organizations can be daunting. The struggle to obtain resources such as donations and volunteers is more difficult and the ability to serve those in need is negatively impacted by this lack of awareness. In fact, many studies have shown that 1 in 2 consumers are more likely to do business with a company whose logo they recognize. From a nonprofit perspective, this could apply to donors, volunteers, and other stakeholde
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Surveying SMB Owners and Decision-Makers
Posted at: 4/25/2022 12:30 PM
With over 99% of America’s organizations operating as small businesses, it presents an exciting and lucrative opportunity for B2B marketers. However, despite this staggering number, most brands struggle to find and connect with small and medium-sized business (SMBs) owners and decision-makers. For this reason, it is helpful to work with a market research company to survey this audience and learn key factors of how they choose to partner with vendors. By surveying SMB owners and decision-mak
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Nonprofit Branding: How to Better Understand Your Audience
Posted at: 4/21/2022 12:30 PM
Wondering what your target audience thinks about your nonprofit organization? Or how to grow community awareness for your local cause? Enter brand-equity studies can help answer these questions and maximize the efforts of your nonprofit branding. Typical goals and objectives for brand equity surveys include measuring the top of mind awareness, aided awareness, word association, perception, drivers to perception, and more. Learn more about how to approach nonprofit market research, example q
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Surveying Greeting Card Shoppers: How to Measure Habits & Preferences
Posted at: 4/6/2022 12:30 PM
Although online shopping is on the rise, it has not eliminated in-person gift exchanges. People still enjoy the experience of seeing the reactions of their loved ones in the moment. And tied to many of those gifts are greeting cards. In fact, nine out of every ten households buy greeting cards each year. But with so many to choose from, how do greeting card shoppers decide which to purchase? Is it price-driven? Quality of the card? The perfect message? Surveying greeting card shoppers can p
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7 Tips to Conducting Market Research with Doctors & Physicians
Posted at: 4/5/2022 12:30 PM
Thinking about conducting market research with doctors or physicians? There may not be a more challenging audience to reach and receive feedback from. Doctors are very busy and focus their time on assisting and guiding patients. Trying to squeeze in a survey or short conversation for research purposes can prove very difficult for these medical professionals. However, our healthcare market research company is here to help. The tips below will help guide your team to ensure your project is set
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Guest Satisfaction Surveys: How To Improve The Traveler Experience
Posted at: 3/28/2022 12:30 PM
Data-driven decision-making is essential to businesses in all industry verticals, with the hospitality industry as no exception. And for hotels across the globe, some of the best data can be captured directly from the guests themselves with guest satisfaction surveys. This method of data collection is unparalleled in the world of hospitality, and it can provide organizations with countless insights into the guest experience. In this article, our hotel and hospitality market research company
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How to Use Surveys for Lead Generation Content
Posted at: 3/22/2022 12:30 PM
Lead generation is a process that nearly every company uses to attract prospects with the end goal of converting them into a customer. It ranges from cold sales calls, networking at events, and our personal favorite: content marketing. More and more marketers are seeing the value of lead generation content, with 82% of marketers reporting actively using content marketing in 2021. That percentage is up 70% from 2020. It is likely due to the fact that 47% of buyers view three to five pieces o
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How a Survey Can Test Branding ( + 15 Examples Questions)
Posted at: 3/15/2022 12:30 PM
Looking to rebrand a current product/service or get feedback on branding for a new product/survey? There is a survey for that! Before bringing your new product or service to the market, don’t you want to know how appealing the concept sounds? Whether the brand seems trustworthy or not? Or, whether the target audience is interested in purchasing it? A survey can answer each of these questions and more! Learn more about the objectives, approach, example survey questions, and survey findings t