Online Surveys
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6 Brand Tracker Survey Benefits for Your Business
Posted at: 1/27/2022 1:30 PM
When is the last time you conducted a market research study? Last year? Within the last five years? Never? While conducting an ad-hoc market research study is never a bad thing, the data can become stale after a year has passed. Herein lies the value of brand tracking. Put simply, these surveys track the growth of your brand. The findings can help bolster your organization and give you reliable benchmarking data to see how your KPIs have changed over time. Keep reading to learn more brand
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How to Conduct an Online Survey with Tea Drinkers
Posted at: 1/24/2022 1:30 PM
The food and beverage industry is ever-changing. Every year new products arrive on store shelves and new brands enter the market, with consumer preferences seemingly impossible to nail down. The food and beverage industry is ever-changing, with consumer preferences seemingly impossible to nail down. Learn how a tea brand utilized online surveys to gather feedback from its target market. Here at Drive Research, our market research experts have worked with numerous clients in the food and beve
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Stop Working with a Marketing Agency for Ad Concept Testing - Do This Instead
Posted at: 1/10/2022 1:30 PM
When most brands think of concept testing in advertising, they turn to marketing agencies or an in-house team. This can lead to biased, unreliable results. We’ll explain why this is, and a better alternative to conducting concept testing surveys. It’s no secret that the ROI of your company is huge. In fact, it’s been documented that professionals who compute marketing ROI are 1.6 times more likely to get a higher budget for future marketing endeavors. Who doesn’t want that? I’ll cut right to
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5 Types of Brand Tracking Studies & How They Work
Posted at: 12/15/2021 1:30 PM
Conducting market research regularly is crucial for maintaining a competitive edge, keeping the pulse on customer needs, and creating relevant marketing campaigns. An effective way to accomplish this is with brand tracking studies. There are many types of brand tracking, whether it be collecting ongoing feedback from customers or measuring the results of a 6-month marketing campaign. When deciding what type of market research is right for you, consider your audience and goals. These component
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Case Study: Online Survey with Pharmacists | Health Insurance Market Research
Posted at: 12/1/2021 1:30 PM
No doubt about it: conducting market research with pharmacists and other medical professionals can be a challenge. This audience is exhausted and stressed out. Now more than ever healthcare professionals feel like there isn't enough time in the day to properly treat patients and enjoy a life outside the office -- much less take an online survey or participate in a focus group. However, that doesn't stop the desire to collect feedback from pharmacists and medical personnel. So how can you captu
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Looking For an Online Survey Company? Here Are 5 Things to Consider
Posted at: 11/16/2021 1:30 PM
When searching for the best online survey company, there are a variety of factors organizations should consider. As you look for the best third-party market research firm ask about factors such as: Sample sources used to find survey respondents Experience in your industry or sector Process for survey programming and cleaning Available reporting options Level of consultation throughout the report It is important to not only collect feedback from target respondents but to have a research partner
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International Market Research: How to Survey Markets Across the Globe
Posted at: 10/28/2021 12:30 PM
Conducting business internationally, while profitable, isn't short of challenges. Engagement differs across markets, aligning sales and marketing efforts needs extreme coordination, the list goes on. Luckily, market research can help. Learn more about a recent study our market research company conducted on behalf of an international healthcare company that wanted to learn more about their members and non-members across Chile, Mexico, and the U.S. Challenge: Improving Customer Retention &
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Market Research Options for Naming a New Product
Posted at: 10/26/2021 12:30 PM
After spending months or even years perfecting your product, you are ready to introduce it to the market. Like with most roadblocks that come with introducing a new business venture, market research can help your team find the perfect product name. Here are a few options we recommend. You're sure it's going to sell like hotcakes but there's just one thing missing: the perfect product name. The right product name has many advantages and could be a key factor in the success of the product. Per
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What Must-Have Items to Include in Your 2022 Marketing Budget
Posted at: 10/25/2021 4:28 PM
When planning a marketing budget, there are the staple items most organizations include each year. Most marketers plan for costs associated with digital advertising, email marketing, website costs, etc. However, when creating your 2022 marketing budget it’s important to think outside of the box. Consumer trends evolve each year. Therefore, recreating the same marketing plan year after year can leave your business at a standstill. Instead, create a plan for change. Adding a component of mark
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How to Design the Best Food Product Packaging with Market Research
Posted at: 10/22/2021 12:30 PM
Inventing a new food brand or product is a lot of work. Unfortunately, those blood, sweat, and tears don't end when the ingredients come together -- designing the product packaging is the other half of the equation. Regardless of how great the product tastes, looks, or smells, it's the packaging that draws new customers in and encourages them to buy it off the shelves. To assure your team designs the best food product packaging, it can be extremely beneficial to conduct market research. With t
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How Does a Market Research Survey Project Work?
Posted at: 10/18/2021 12:30 PM
If you are new to market research, the survey process can seem a little complex. That’s why in many instances, the organized will triumph in marketing research. If you are new to market research, the survey process can seem a little complex. Our online survey company outlines the 10-step process to follow for collecting high-quality data. There are various moving parts that must work cohesively to collect high-quality data. It might even be worth adding a few essential steps in your project ma
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How to Boost Advertising Sales with Market Research | Online Survey Company
Posted at: 10/14/2021 12:30 PM
In a constantly changing industry, sales and advertising teams must stay informed on the ever-changing approaches to promotion tactics. On top of that, it is a tough task to sell something the buyer doesn't think they need. For this reason, conducting market research with current and potential advertisers can share the in-depth insight your teams need to increase sales. In fact, our market research company recently completed both an online survey and competitive analysis to accomplish this exa