The Psychology Behind the Logo | Market Research Syracuse

The Psychology Behind the Logo

All company logos carry specific meaning and are meant to enhance the products or services it offers. The Drive Research logo is no different. Our market research company logo uses several color schemes. Each color is meant to trigger a different response via Color Psychology at CoSchedule.

  • Blue is closely associated with trust, intelligence, reliability, quality. All factors that Drive Research wants to convey to our current and prospective clients as they are choosing from market research companies in Syracuse NY. It is also the most preferred color by both males and females.

  • Black portrays quality and high tech. Drive Research creates online surveys and mobile-friendly surveys for all of our market research projects. Creating engaging surveys helps with response rates and depth of feedback. Drive also has experience with the latest cutting-edge CX and UX methodologies.

  • Grey represents quality as well as reliability and intelligence. Drive Research has years of experience with all types of quantitative and qualitative research methodologies. Not sure where to start? Drive can consult with you to better understand your needs and present the best research design options and methodology for your project.

  • Green is associated with trust as well as money and growth. At the end of the day, data is just data. Taking the data and applying insights that impact strategy and revenue growth is the real value of market research. This is where Drive Research separates itself from its competitors.

For more information on the Drive Research story and to read more about the steering wheel features in the logo click here. Drive Research is a market research company in Syracuse NY. Drive specializes in a number of market research services including online surveys and focus groups. For more information or to discuss your next market research project in further detail contact us at info@driveresearch.com or by calling 315-303-2040.

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