Month in Review: May 2017

month review may market researchCan you feel it? It’s almost summer! This past month at Drive Research was exciting and filled with traveling! Our month was filled with shows, meetings, and networking. Even as a start-up that's in go-go-go mode, we even found time last month to give back.

In case you haven’t heard, Drive Research is a market research company in Syracuse, NY. We specialize in several different industries ranging from manufacturing to banking to retail and more. We also offer a wide range of services from Voice of Customer (VoC) to feasibility studies and more.

Wondering what happened at Drive Research this past month? Learn more below.

CNYSME 41st Annual Crystal Ball Awards

On Wednesday, May 4th George Kuhn, Owner & President, and Emily Palermo, Research Analyst, attended the CNY Sales & Marketing Executives (CNYSME) 41st Annual Ball. Can you tell we had a ball (pun intended)? Special congrats to Phil VanHorne, President of Bluerock Energy and this year's recipient of the Crystal Ball Award!

George and Emily attended the CNYSME 41st Annual Crystal Ball Awards

Driven to Give Back

On Saturday, May 6th Emily, Research Analyst, volunteered at the Cystic Fibrosis (CF) Foundation of Central New York Great Strides Walk at Green Lakes Park!

Driven to give back and make great strides for CF!

On Saturday, May 20th George, Owner & President, and his wife Jenn volunteered for the Downtown Living Tour. The tour gave attendees an inside look on what living in Downtown Syracuse is like. With his mind always on market research, he thought wouldn't it be a grand idea to send attendees a quick 5-question survey to ask about their experience? Less than a a week later Drive Research was managing and sponsoring the Living Tour attendee survey for the Downtown Committee of Syracuse. Thank you to all who submitted their feedback!

George and Jenn gearing up to give tours of Downtown Syracuse.

We loved seeing our logo pop up in the Downtown Committee of Syracuse newsletter.

We've Got Mail

Mail call! Shown below is a batch of surveys we received for a mail survey project. Live in Upstate New York? You may have received a letter for Drive Research and if you haven't responded yet, shame on you. You could win 1 of 200 $10 gift cards. Special note, yes we did choose the animal stamps. Puppies give our surveys an extra special touch, don't you think? Makes it that much more difficult to not respond.

Just a few of the surveys returned to our market research company.

SOHO Small Business Showcase Syracuse

On Wednesday, May 17th Drive Research attended the SOHO Small Business Showcase in Syracuse. We pulled out all the stops at our booth and even brought Doug, the Drive Research mascot, and our famous, “Good data is how we roll.” Tootsie Roll goodie bags. At the show, Drive Research was the official attendee survey research provider collecting feedback from attendees at the show. Thank you to all who shared feedback on their experience with us!

Drive Research was outfitted for success at the SOHO Small Business Showcase.

Put Your Seatbelts On, We're Traveling!

On Wednesday, May 17th and Thursday, May 18th Emily, Research Analyst, and Joshua, Research Interviewer, were in Hays, Kansas conducting intercept interviews for Hays Regional Airport. They conducted interviews at the airport as well as Big Creek Crossing, a community hotspot.

Emily and Joshua take Hays, Kansas by a storm!

On Friday, May 19th George, President & Owner, traveled to Utica to meet with a potential client with the team at Advance Media New York. Safe to say we’ve had our fair share of traveling this particular week in May.

George was on the road again, this time to Utica.

Drive Research Scholarship

We were thrilled to announce that the Drive Research Scholarship was awarded to a deserving student at Baldwinsville Central School District. This was donated in conjunction with the Young Entrepreneur Business Fair held earlier in May. We love finding ways to support young entrepreneurs and it seemed like a great chance to give back to our local community. Did you know Drive Research donates a percentage of revenue from each project to an organization in need?

Excited to support young entrepreneurs in our hometown.

Had a Blast with CNYSME

‪On Thursday, May 25th Emily, Research Analyst, had a blast with CNY Sales & Marketing Executives (CNYSME) at Greenwood Winery & Bistro. Pictured with Emily is Joyl Clance from BizEventz. What a coincidence that it was also national wine day! Great scheduling on this CNYSME.

Networking with CNYSME is a blast!

Completed Project Spotlight: Land Use Feasibility Study in Upstate New York

3S Gateway, LLC partnered with Drive Research to conduct a market research feasibility study. Our research guided 3S Gateway, LLC on ways to best use the 155 acres of land owned across the Thruway from the new del Lago Resort and Casino in Waterloo, NY. The goal of the feasibility study was to help identify feasible options, establish which type(s) of propositions are most viable, and assist in the development of a strategic business case using data collected, recommended executions, and marketing suggestions.

Feasibility studies are used to eliminate risk and provide organizations with data to understand the potential success of a new business venture.

New Project Spotlight: iAutomation

We’re very excited to announce that we are working with iAutomation on a market research study. At Drive Research, we’re driven to fuel insightful decision-making.

Another month, another great manufacturing client for our market research company.

Have Questions? Contact Drive Research!

Drive Research is a market research company in Syracuse, NY. Interested in learning more about our company and the market research services we offer like Voice of Customer (VoC) and feasibility studies? All you have to do is ask!

Call us at 315-303-2040 or send us an email at

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