With any market research study, one of the most important stages in writing the report. An employee satisfaction survey report is certainly no exception.
It is important to write a clear, yet thorough document for all stakeholders to understand key findings and how to act on them.
The main reason your employees provide their feedback in the form of a survey is that they expect something to be done with the results. An employee satisfaction survey report is the framework for making this change.
Drive Research, an employee survey company recommends including the following subsections in a report:
- Determining the objectives of the employee survey
- Outline what is included in the employee satisfaction survey report
- Creating a snapshot of the employee satisfaction survey results
- Identifying key findings of the employee survey report
- Providing the next steps based on the employee satisfaction survey results
In this blog post, we will discuss each subsection by explaining a recent employee survey report written by our team. To skip ahead, simply click each title above.
An agency hired our market research company to create a report for employee survey data collected from its staff members.
The survey involved reaching out to employees of the organization to request their feedback on specific areas such as diversity and inclusion, working from home, and work-life balance.
The goal of the employee satisfaction survey effort included:
- Get a pulse check on employee satisfaction
- Create a baseline for employee satisfaction measurements
- Share findings with executive leadership and organization
- Identify takeaways and action items
Recommended Reading: Learn more about the benefits of employee surveys.
There are a variety of market research reports available for organizations. Most commonly, our employee survey firm either provides a topline or comprehensive report.
For this particular client, Drive Research executed a comprehensive employee satisfaction survey report.
The outline of the report included:
- Background and methodology
- An executive summary of themes with recommendations
- An infographic
- A snapshot of the results
- Respondent persona
- Next steps for market research
Additionally, our team recommends including an appendix at the end of the document. The appendix includes a detailed question-by-question breakdown of the results.
A results snapshot outlines the key findings of the study. This is typically on the first few pages of an employee satisfaction survey report. It provides a quick “snapshot” of the thorough document that is to follow.
Check out the example created by our employee satisfaction company below!
This snapshot example highlights:
- The response rate
- Employee net promoter score (eNPS)
- Factor(s) that significantly increase eNPS
- The top area of high satisfaction
- The top areas of low satisfaction
- Survey sections ranked
The report was written as an objective-based report. This means the report identified the key objectives and provided answers to each of the questions using the data collected.
The key findings of the employee survey report answered questions such as:
- How satisfied are employees?
- What are employees most satisfied with?
- What are employees least satisfied with?
- How did key areas of interest perform?
- What drives satisfaction?
- How can the employee experience improve?
- What final thoughts did employees have?
Recommended Reading: Learn more about how to measure employee satisfaction.
The last stage in an employee satisfaction survey report is to recommend the next steps for the client based on the findings from the study.
Market research answers a lot of questions, but also raises others that can be answered in future studies.
Here are the ideas Drive Research recommended to continue to build on the employee survey.
Leadership interviews (by phone call or Zoom)
An appropriate next step is to have a third-party facilitate and moderate one-on-one web interviews with leaders to gather additional context from the employee survey.
Similar to the survey, all leaders will be asked whether they would like to participate. The idea is to dive into some of the issues raised by employees and focus the discussion on idea generation to make strides to improve eNPS.
Each interview would last 30 to 45 minutes.
Reassess employee satisfaction in 12 to 18 months
It is vital to reassess employee satisfaction in 12 to 18 months. The company needs to make some changes to boost scores higher and push levels of satisfaction upward.
If no changes are made, employee satisfaction and customer satisfaction are likely to shift downward. It's essential to keep the pulse on these metrics frequently to understand where gains have occurred through a tracker survey.
Institute employee pulse surveys
Consider utilizing a shorter, quick pulse survey (5 to 10 questions) before reassessing the full employee survey question set.
The questions would revolve around key performance indicators (KPIs) that need to be tracked as outcomes of the study (i.e., those that impact eNPS and job satisfaction).
The client will be provided a real-time portal with options to review data daily, monthly, quarterly, and yearly for tracking.
Voice of Customer (VoC)
VoC surveys should be conducted every 12 to 18 months. Understanding the effects of employee satisfaction, it is essential to understand what (if any) impact this is having on customer satisfaction.
Customer NPS is another key performance indicator (KPI) that should be monitored in addition to eNPS.
Recommended Reading: Ultimate Guide to Using a Third-Party for Employee Survey
Drive Research is a national market research company specializing in employee satisfaction surveys. Our team executes market research studies from survey design to survey findings.
Learn more about our market research services by contacting our employee survey firm:
- Message us on our website
- Email us at [email protected]
- Call us at 888-725-DATA
- Text us at 315-303-2040
As a Senior Research Analyst, Emily is approaching a decade of experience in the market research industry and loves to challenge the status quo. She is a certified VoC professional with a passion for storytelling.
Learn more about Emily, here.