Want to learn how to measure employee experience at your organization?
The process starts by understanding why measuring employee experience is important. From here, organizations measure what defines each employees’ experience and better understand levels of satisfaction throughout the organization.
After the data has been gathered, the crucial second step in employee experience research is to find ways to enhance employee feedback and measure the return on investment (ROI).
Our employee experience research company shares several suggestions on how to accomplish each of these steps.
Wondering how much this research costs? Factors that affect the cost of employee research include the size of your organization, type of methodology used, length of the survey, and level of reporting. Learn more about the cost of employee research.
Our market research company shares several suggestions on how to measure employee experience (EX) and the major benefits of doing so.
Why is Measuring Employee Experience Important?
There are two major reasons EX is becoming more important.
First, the workforce is seeing an increase in employee education which leads to an increase in employer expectations. Moreover, workers with higher levels of education typically seek higher-paying jobs and/or more perks. Second, there is low unemployment therefore competition for talent is high.
There are many other benefits of employee experience research including:
- A cost-efficient method to gather feedback
- Opportunity to discuss organization updates
- Measure levels of satisfaction
- Understand priority improvement areas
- Pinpoint drivers to employee satisfaction
Learn more about the benefits of employee research.
What Defines Each Employees' Experience?
In order to better understand employees, it is important to know what matters most. A critical piece of measuring employee experience is to ask employees to rank the importance of several different workplace factors.
For example, this could include the technology available to them, pay and benefits, the relationship with their manager, the relationship with their co-workers, and so on. There are a number of suggestions an employee engagement company, such as Drive Research, can provide when designing EU research.
The employee survey can also be customized as needed by the sponsoring organization to best meet its needs.
How to Use Demographics and Satisfaction Levels to Better Understand Your Workforce
Another crucial piece to understanding the employee experience is to gather demographic information and measure satisfaction.
Employers can improve the level of satisfaction among different types of employees by gathering information about age, department, role, and tenure. As a result, the data collected for employee experience research can pinpoint opportunity areas to focus on specific ages, departments, roles, and length of tenure.
Learn more about the employee research process.
How to Enhance Employee Feedback
The first step of employee research is to gather feedback. The second, and perhaps most important step of employee research, is to act on the feedback.
Here are 5 ways to enhance employee feedback.
First, empower managers to give feedback to employees day-to-day. Communication will always be a must-have factor for highly satisfied employees. One way to enhance communication is to ensure managers feel empowered to give feedback to every employee each day. This helps employees and their managers stay in-tuned with the needs of the organization.
Second, empower employees to give feedback to management or leadership day-to-day. Remember, communication between employees and management works in two ways. Employees should feel empowered to provide feedback to managers. This helps ensure everyone is on the same page every day.
Third, continually measure what matters. Employee research is not something that should be conducted every five years. Ideally, it should be measured at least once a year or more often if the size of the workforce is large or turnover for the organization is high.
Fourth, use benchmarks to compare results to the organization over time and as well its industry. Since employee research is conducted regularly, organizations should understand how key metrics (i.e., satisfaction, etc.) change over time. Additionally, market research companies have access to employee research results for specific industries. This data is used to benchmark the sponsoring organization to its industry. Learn how to use employee benchmarks.
Fifth, share insights from employee feedback throughout the entire organization. It’s best practice to share key insights gained from employee research with all staff. This helps staff know their feedback is highly valued and action is being taken on the results.
How to measure the ROI of employee research?
To measure the ROI of employee research consider ways to measure the relationship between the employee experience data and operations data. For example, efforts from employee research can reduce turnover, reduce accidents, and increase productivity.
Look for signs of increased productivity throughout the organization and find ways to measure it over time to better understand how employee experience efforts are performing.
Drive Research is an employee survey company located in New York. We work with companies and organizations across the U.S. to assist with customer and employee survey needs.
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