4 Ways to Improve Show Rates For Your Qualitative Research

We’ve all been there. Yes, even a qualitative recruitment company like Drive Research has struggled finding qualified participants to attend market research studies. Sure we’ve learned from past mistakes and with these mistakes we now understand what does and does not work.

With great qualitative recruitment experience, Drive Research was able to create a streamlined process for finding participants, even those who are hard-to-reach. Plus! This process helps with getting our dream participants to actually show up.

So, what does this mean for you? It can be extremely frustrating to work day in and day out to try and find a group of participants who meet your specific criteria (whether this is in relation to gender, race, age, etc.), then the day of the qualitative research study arrives and they’re nowhere to be found.

Our market research company, who specializes in finding participants for qualitative studies, are sharing four tips to help with your own recruitment.

This 60-second video will summarize four best practices for qualitative recruitment. For more information, read the blog below!


1. Pre-Screen Your Audience

If you are having a hard time finding qualified participants for qualitative research, take a step back and think about the method you are using to find participants in the first place. Are you using an online panel? Are you cold calling? Are you using social media?

To be honest, the days of cold calling participants are long over. It will take much longer to find the quality participants you need for a focus group, in-depth interviews, or other qualitative research methodologies.  

By pre-screening your audience through a survey, you are able to ask questions that will qualify or disqualify a potential participant. For example, if you need to conduct a focus group with young females who drive an SUV style vehicle, a screener survey can ask questions in relation to age, gender, and what type of car they are currently driving.


2. Implement a Process for Confirming Participants

Our qualitative recruitment firm doesn’t only rely on screening surveys, but follow-up phone calls to rescreen potential research participants. This allows our team to have potential participants expand on their answers and acts as a gut check that their answers from the online survey were truthful.

After making a phone call to rescreen participants, it is helpful to send a confirmation email or calendar invitation where the person has to physically click “Yes” or “No” for an RSVP. This assures the participant will have the time of the qualitative research blocked on their calendar so not to forget to show up.

If a participant does not confirm whether they are or are not planning to attend the research, this is a BIG red flag that they will likely bail on attending the qualitative study.


3. Send Reminders

The process of confirming qualitative research participants is not over just yet. In the days leading up to the qualitative research study, use two different forms of confirmation methods to remind people about their participation.

Typically, when recruiting for qualitative research, our market research company in New York calls our participants two-days prior and sends a reminder text the day of the study. The obvious benefit here is that all participants have been reminded in the form of email, phone, and text. However, an added bonus is if a participant cancels during one of these reminders.

Instead of bailing on the qualitative research altogether, a participant will likely text back that they will not be attending once they receive the confirmation text. This gives you time to find a backup participant.

Pro Tip! Always over recruit for qualitative research.

Sometimes, last-minute things come up and participants have to cancel. It is easier to have a pool of pre-qualified participants ready to attend than to start the recruitment process all over again.


4. Develop a Rapport

All of these confirmation stages go into building a rapport with qualitative research participants. By now, participants have spoken with a recruiter many times. They have built a mini relationship and, in our experience, feel as though they are letting the market research firm down if they cancel at the last minute or don’t show at all. It may seem silly, but it helps increase participation rates for qualitative research.


Contact Drive Research

Drive Research is a national market research company located in New York. Our team has the knowledge and tools to recruit participants for qualitative research, cost-effectively. 

Interested in receiving a proposal or estimate for our qualitative recruitment services? Reach out through any of the four ways below.

  1. Message us on our website
  2. Email us at info@driveresearch.com
  3. Call us at 888-725-DATA
  4. Text us at 315-303-2040

Qualitative Recruiting