Market Research for Nonprofits

There are many critical components nonprofits must focus on to be successful. Raising awareness, collecting donations, signing up volunteers – the list goes on and on. 

Drive Research works with our nonprofit clients to achieve and exceed these goals with market research. Our nonprofit market research company helps your team gain insight and data to successfully communicate with your community in a way that will evoke action.

Nonprofit Organizations Choose Us for Market Research

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Our Approach to Nonprofit Market Research

At a high level, our market research company specializes in a variety of quantitative and qualitative studies such as surveys and focus groups.

Regardless of the methodology used, our nonprofit market research asks your target audience questions surrounding awareness, perception, motivation to donate, factors in choice when donating to a nonprofit, and more.

Drive Research aims to answer critical questions specific to your organization and objectives. As a result, your nonprofit will be able to garner better engagement with current donors as well as attract an influx of new ones.

We ask more from our market research with nonprofit organizations, and you should too.

Market Research Services for Nonprofits

Elevate your nonprofit's impact with our specialized market research services. From expert survey design and programming to seamless fielding and in-depth analysis, we uncover vital insights for your cause. 

A few of our more popular services from our not-for-profit market research company include:

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Member Surveys

A member survey is often sent to individuals affiliated with a nonprofit organization, such as donors, volunteers, or program participants.

They help to discover what truly drives member satisfaction, how your organization creates value, and pathways to renewal with nonprofit member surveys. 

The insights gained guide strategic decision-making to make improvements and strengthen engagement.


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Community Surveys

Community surveys with Drive Research allow your nonprofit to understand awareness, perception, and likelihood to donate to your organization from local residents.

It provides valuable insights for informed decision-making so you can ensure your programs and initiatives align with the community's actual needs, fostering more effective and impactful service delivery.


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Focus Groups

Not-for-profits can choose to target donors or non-donors to join a group discussion at our focus group facility or via Zoom.

The value of focus groups is to collect a variety of opinions from different types of people all at once.

As a result, nonprofits can refine their strategies, programs, and services to better address actual needs, ultimately enhancing their impact and effectiveness in serving their mission.


Gain valuable insights into your members', donors', and community experiences by conducting custom market research for your nonprofit organization

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What Clients Are Saying About Our Market Research Company

Nonprofits employing market research with Drive Research remain a step ahead in a highly challenging industry. It’s why we’ve earned hundreds of 5-star Google ratings. Don’t just take our word for it. Here is why our clients love working with us.

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Real Stories. Real Results.

We are passionate about the achievement and success of our clients. Our research studies provide organizations with actionable, data-driven insights - and this is demonstrated through our case studies.

Our Case Studies