Hotel and Hospitality Market Research

Despite the demand remaining steady for the hospitality industry, competition continues to grow. More and more hotels, bed & breakfasts, and resorts are popping up each day ready to steal your business. Like a vacation or business traveler, this is great. As a hotel or lodge, this is a problem.

Luckily, Drive Research has a solution: market research. Our hotel and hospitality market research can help you navigate through the ever-revolving door that is consumer trends with custom qualitative and quantitative methodologies.

With Drive Research, you will learn more about guest preferences or expectations and outperform competition located right across the street.

Hotels, Resorts, and Casinos Choose Us For Market Research

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Our Hospitality Market Research Services

Whether you are a hotel, motel, bed & breakfast, resort, or casino market research will serve tremendous value. Our hospitality market research company specializes in both qualitative and quantitative studies.

Our most popular hotel and hospitality market research services include:

Guest Satisfaction Surveys

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A guest satisfaction survey aims to measure drivers of satisfaction and dissatisfaction after guests check out of your hotel.

It is a cost-effective and straightforward hotel market research study that offers powerful insights so your team can focus on fulfilling and exceeding guest expectations.

Drive Research manages all aspects of your guest survey including design, programming, fieldwork, and reporting so your team can remain focused on providing the best guest experience possible.


Online Reputation Management

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When potential guests are searching for a hotel or resort customer reviews largely impact their decision about where they should stay during their travels.

It is critical to have a positive rating on popular review sites such as Google and

Not only can Drive Research provide an increased number of positive reviews with our online reputation management services, but also obtain critical guest feedback to help guide your operations and marketing strategies.


Website User Experience (UX) Research

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A large majority of guests book their room(s) online.

A user experience analysis will determine the path most potential customers take to choosing and booking a room, ease of navigation, popular pages that influence guests’ purchasing behavior, barriers to completing a purchase, and more.

We can accomplish this through moderated interviews, unmoderated surveys, website surveys, and additional methods, providing comprehensive insights for optimizing the online booking process.


Focus Groups

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Gain valuable insights into guest preferences, expectations, and areas needing improvement with in-person or online focus groups.

These discussions also aid in identifying trends, allowing your hotel to stay competitive and maintain a strong market position in the hospitality industry.

Our team manages all aspects of focus group studies including focus group recruitment, moderating, hosting, reporting, and more.


Feasibility Studies

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Looking to open a location in a new market?

A feasibility study will analyze site appeal, demand, the likelihood of guests to stay, differentiations behind top competitors, and other factors impacting the feasibility of a new building.

A feasibility study with Drive Research includes several components such as stakeholder interviews, demographic analyses, competitive assessments, and market surveys.


Gain valuable insights into your guests' experiences and stay ahead of your competition by conducting custom hospitality market research.

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What Clients Are Saying About Our Market Research Company

Companies and organizations employing market research with Drive Research remain a step ahead in any highly competitive industry. It’s why we’ve earned hundreds of 5-star Google ratings. Don’t just take our word for it. Here is why our clients love working with us.