Working with Our Hotel and Hospitality Market Research Company
Despite the demand remaining steady for the hospitality industry, competition continues to grow. More and more hotels, bed & breakfasts, and resorts are popping up each day ready to steal your business. As a vacation or business traveler, this is great. As a hotel or lodge, this is a problem.
Luckily, Drive Research has a solution: market research. Our hotel and hospitality market research can help you navigate through the ever-revolving door that is consumer trends.
The competitive analyses and comparisons derived from our customized hospitality market research studies are rated 5-stars. With Drive Research, you will learn more about guest preferences or expectations and outperform competition located right across the street.
Hospitality Market Research Services
Whether you are a hotel, motel, bed & breakfast, resort, or casino market research will serve of tremendous value. Our hospitality market research company specializes in both qualitative and quantitative studies.
Common hotel and hospitality market research services include:
- Guest Satisfaction Surveys: A guest survey aims to measure drivers of satisfaction and dissatisfaction after guests checkout of your hotel. It is a cost-effective and straightforward hotel market research study that offers powerful insights so your team can focus on fulfilling and exceeding guest expectations.
- Online Reputation Management: When potential guests are searching for a hotel or resort to customer reviews largely impact their decision for where they should stay during their travels. It is critical to have a positive rating on popular review sites such as Google and Hotels.com. Not only can Drive Research provide an increased number of positive reviews, but also obtain critical guest feedback to help guide your operations and marketing strategies.
- Website User Experience (UX) Research: A large majority of guests book their room(s) online. A user experience analysis will determine the path most potential customers take to choosing and booking a room, ease of navigation, popular pages that influence guest’s purchasing behavior, barrios to completing a purchase, and more.
- Feasibility Studies: Looking to open a location in a new market? A feasibility study will analyze site appeal, demand, the likelihood of guests to stay, differentiations behind top competitors, and other factors impacting the feasibility of a new building.
These are just a few of the hotel and hospitality market research services provided by Drive Research. Be our guest and contact us today!