As a consumer packaged goods (CPG) producer, you know the competition is strong for shelf space – not only in stores but in homes across the globe.
As the battle for shelf space continues to grow, consumer goods companies are turning to market research to understand what draws customers to the brands they love.
Our CPG market research company can navigate your team through customers’ ever-changing wants and needs. Drive Research specializes in insights and consumer behavior analysis that allow your organization to adjust to the latest and greatest consumer trends quickly.
Leading CPG Brands Choose Us for Market Research
Our Consumer Packaged Goods Market Research Services
Drive Research is a full-service market research company. Our team creates custom qualitative and quantitative studies based on your brand’s or client’s unique objectives. Here are just a few of the many consumer packaged goods market research services we offer.
Online Surveys
Collect valuable feedback from consumers quickly, easily, and cost-effectively.
Our consumer goods market research company conducts various types of surveys such as:
- Ad concept testing surveys
- Brand awareness surveys
- Brand tracker surveys
- Geofencing surveys
- Pricing surveys
- Customer and employee surveys
Focus Groups
Focus groups play a key role in defining how a product is marketed and advertised to the masses.
Drive Research can host a group discussion at our facility, a location of your choosing, or remotely with online focus groups.
Focus groups allow our CPG clients to speak directly with their target demographic as they discuss and react to product names, taglines, packaging, logos, advertisements, and more.
Shop-alongs
A shop-along involves an interviewer accompanying a customer while they browse and shop for items in a store.
As someone is shopping, the interviewer asks questions about their path to certain aisles, why they chose a product over another, and more.
The in-the-moment nature of the research allows Drive Research to explore the psychology of consumer decision-making as it is unfolding.
Market Segmentation
Market segmentation is the process of dividing a larger market into smaller groups of consumers with similar needs or characteristics.
By understanding the unique needs, preferences, and behaviors of different segments, CPG brands can tailor their product offerings, messaging, and promotional strategies to maximize engagement and sales.
Download our Grocery Shopping Consumer Segmentation report to learn what type of insights can be uncovered.
Website User-Experience (UX)
Digital CPG sales account for ten percent of the total U.S. CPG market. With more consumers shopping online, UX market research is critical.
User experience studies collect feedback from visitors to your online store.
It can determine things like shoppers’ likes and dislikes, paths to purchase, where a site can be improved, the reason for abandoned carts, and more.
Gain valuable insights into customers' preferences and stay ahead of your competition by conducting custom CPG market research.
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What Brands Are Saying About Our Consumer Products Market Research
Our success is your success. Consumer packaged goods brands employing market research with Drive Research remain a step ahead of their counterparts in a highly competitive industry. It’s why we’ve earned a near-perfect 5-star Google rating. Don’t just take our word for it. Here is why our clients love working with us.
Contact Our Consumer Goods Market Research Company
Ready to conduct market research for your CPG brands? Complete the form below. A member from Drive Research will follow up with you shortly.
Frequently Asked Questions About Our CPG Market Research Company
What services do consumer packaged goods market research companies offer?
CPG market research companies offer a variety of services, including consumer research, market analysis, competitive analysis, product testing, pricing research, and brand strategy development. They may use different methodologies such as online surveys, focus groups, in-depth interviews, and observational research to gather data.
How can a consumer goods market research company help my business?
A CPG market research company, like Drive Research, can provide valuable insights into consumer behavior, preferences, and trends, allowing your business to develop products and strategies that are more likely to succeed in the marketplace.
By understanding your target consumers and their needs, you can tailor your products and marketing efforts to better meet their expectations, which can lead to increased sales and market share.
How do I choose the right CPG market research company for my business?
When choosing a CPG market research company, consider factors such as their experience, expertise, methodology, and reputation. Look for a company that has worked with businesses similar to yours and has a track record of delivering actionable insights. Consider asking for references and reviewing case studies to get a sense of their approach and results.
How much does consumer products market research cost?
The cost of consumer packaged goods market research can vary widely depending on the scope and complexity of the project. Factors that can impact the cost include the number of participants, the research methodology, the geographic scope, and the level of analysis required. It's best to consult with a CPG market research company, like Drive Research, directly to get a customized quote based on your specific needs.
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Real Stories. Real Results.
We are passionate about the achievement and success of our clients. Our research studies provide organizations with actionable, data-driven insights - and this is demonstrated through our case studies.