Every study is designed around your business question, audience, and budget.
Target B2B audiences using 180+ professional and firmographic variables.
Automated fraud screening in combination with human analyst review.
Measure satisfaction, loyalty, likelihood to recommend, customer needs, purchasing intentions, and areas where the client experience can improve.
Evaluate new products, services, features, positioning, and purchase interest before committing more resources to development or launch.
Measure awareness, perceptions, consideration, decision criteria, and how your organization compares with competitors.
Use conjoint analysis, MaxDiff, market segmentation, Van Westendorp, regression, TURF, and other analytical techniques when basic survey percentages are not enough to answer the question.
Generate original data from executives and professionals for research reports, media outreach, webinars, and other content initiatives.
Conduct one-on-one interviews with executives, customers, professionals, and niche decision-makers when deeper individual feedback is needed.
Bring business audiences together for moderated discussions about products, messaging, customer experiences, and other complex topics.
Recruit specialized professionals based on role, seniority, industry, company characteristics, purchasing authority, and other project-specific criteria.
Drive Research can recruit across a wide range of job titles, seniority levels, departments, industries, and company types based on the needs of each study.
These are just a few examples of the B2B audiences we can reach
We can narrow audiences further using job level, department, industry, company revenue, number of employees, purchasing authority, budget responsibility, vendor usage, geography, and other firmographic or professional criteria.
The sourcing mix may include vetted panel partners, targeted email or social outreach, professional associations, client lists, and custom recruiting.
For specialized professional audiences, we add verification based on the B2B market research study. That can include company information, employer email addresses, professional profiles, website listings, screener consistency, and additional re-screening phone calls before qualitative interviews.
The point is not to force every project through the same sample source. The recruiting strategy changes based on how difficult the audience is to reach.
Our team applies more than 20 quality checks, and analysts manually review datasets rather than relying entirely on automated screening.
Audience masking, red-herring questions, cross-check questions, and hidden targeting details make it harder for respondents to manipulate the screener.
Bot protection, duplicate detection, location checks, VPN and proxy screening help identify suspicious traffic.
We monitor completion times, response consistency, straightlining, and open-ended answers while data is still being collected.
A researcher reviews the dataset for patterns technology may miss. Questionable responses are investigated and removed when necessary before the data reaches your team.
Receive a custom proposal with the recommended research approach, project cost, and timeline.
We start with the business question, target audience, objectives, timeline, and how the results will ultimately be used.
Our team develops the questionnaire, discussion guide, sampling plan, and methodology around those objectives.
We execute the data collection process and analyze the data to uncover insights related to research objectives.
Our researchers explain what the findings mean, where the biggest opportunities exist, and how the research should inform the decision that prompted the study.
Our average Net Promoter Score over the past 5 years, compared to a global benchmark of +32.
Across 500+ reviews, the highest among leading market research firms.
In 2025, most of our work came from repeat clients, a strong signal of trust and long-term partnerships.
A B2B market research company conducts research among business customers, prospects, employees, professionals, or other organizational stakeholders. Projects can address customer experience, product development, pricing, brand strategy, competitive intelligence, or other business questions.
Drive Research can recruit audiences based on professional and company characteristics such as title, department, seniority, company size, industry, purchasing authority, technology usage, and customer status. We also conduct custom recruiting when the audience is too specialized for traditional research panels.
We select recruiting sources based on the audience rather than relying on one panel. Depending on the project, sourcing can include professional panels, custom outreach, opt-in databases, associations, social recruiting, or client-provided lists.
For specialized professional audiences, we can review employer information, professional profiles, business email addresses, company websites, screening consistency, and other signals that help confirm respondents meet the targeting criteria.
For many B2B quantitative studies, we typically recommend 200 to 300 completed responses. That usually provides enough data to identify meaningful patterns while remaining realistic for harder-to-reach professional audiences.
Larger samples may be needed when you want to compare several audience segments or use more advanced techniques. For example, pricing research, conjoint analysis, or studies requiring detailed subgroup analysis may call for 400 or more respondents.
Yes. Drive Research conducts international B2B research and has access to more than 250 sample sources globally. Recruiting strategies, translations, quotas, and reporting can be customized by country.
Our full-service projects can include research consultation, questionnaire or discussion-guide development, programming, recruiting, fieldwork, data quality review, analysis, reporting, and a findings presentation. The exact scope is customized to the project.
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