Qualitative Recruiting

  • Blog How Alcohol Brands Can Conduct Market Research with Target Consumers

    How Alcohol Brands Can Conduct Market Research with Target Consumers

    If you work in the alcohol industry, you’re probably well aware of the craze around hard seltzer. For context, studies found that over half of all alcohol consumers in the United States drink hard seltzer at least once a week (55%). As a result of this staggering percentage, many new brands are popping up every day with a new twist hard seltzer. Some claim to have fewer calories, fewer carbs, no sugar, more antioxidants – you name it. We also have existing brands such as Bud Light and Michel

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  • Blog: How to Conduct Market Research with Pet Owners

    How to Conduct Market Research with Pet Owners

    It should come as no surprise that people love their pets and treat them like family. Today, 67% of U.S. households have a pet with 60.2 million families owning a dog and 47.1 million families owning a cat. As more and more people welcome a furry friend to their family, pet owners are becoming more conscious of the food and treats they are purchasing. For example, a recent study by NBCI showed that most pet owners reported giving equal (53%) or more priority (44%) to buying healthy food for th

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  • Blog: 5 Characteristics to Look for When Recruiting Market Research Participants

    5 Characteristics to Look for When Recruiting Market Research Participants

    Finding high-quality market research participants can be a tricky process for many recruiters. However, as challenging as it can be, it is one of the most important components of conducting qualitative research studies. Below Drive Research outlines the 5 characteristics to look for in a participant when recruiting for market research projects. Characteristic #1: Takes the project seriously Those who are unfamiliar with market research may not understand the importance of its findings. I

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  • Blog: The Importance of Re-screening Phone Calls When Recruiting Participants for Market Research

    The Importance of Re-screening Phone Calls When Recruiting Participants for Market Research

    Making re-screening phone calls, while underutilized, is a vital step in ensuring a market research project’s success. Don’t fall into the trap of believing the qualitative recruiting process is complete after enough people have qualified through an emailed screener survey and signed up to participate. The more one-on-one, personalized communication with participants the better! For this reason, personalized follow-up phone calls are an important part of various types of market research. Belo

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  • what is recruitment screener

    What is a Recruitment Screener in Market Research?

    A recruitment screener is a document, survey, or call script used to qualify participants for qualitative market research such as focus groups, in-depth interviews, in-home usage tests, and more. Market research companies and their clients create parameters or quotas for the qualitative research sessions, meaning the types of participants they would like to attend. Designing a recruitment screener is a necessary step as it saves time and money when recruiting qualified participants for qualita

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  • Blog: Ultimate Guide to Recruiting Participants for Qualitative Research

    Ultimate Guide to Recruiting Participants for Qualitative Research

    A critically important piece of qualitative research is recruiting reputable, high-quality participants. Why is this? The group of people recruited for focus groups, in-depth interviews, in-home usage tests, or other types of qualitative research methods represents a much larger target audience in which a company or brand is trying to reach. To provide some guidance, this ultimate guide offers our greatest thinking about all elements of qualitative recruiting: best practices, common mistakes

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  • Blog: How to Conduct a Beverage Development Market Research Study

    How to Conduct a Beverage Development Market Research Study

    With consumer trends constantly evolving, brands need to adjust their strategy and their products to keep up. Market research is a valuable tool for brands to ensure they are staying relevant in the ever-changing market. For example, one leading manufacturer of carbonated soft drinks partnered with our research firm to conduct a two-part taste testing market research study of a new product. In this case study, Drive Research outlines details of the beverage development market research study in

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  • recruit focus group firm qualitative recruitment research

    How to Recruit for Focus Groups in 5 Steps

    The process to recruit for focus groups is similar to many other types of qualitative market research. Qualitative research is an excellent way to explore mindsets, perceptions, and the decision-making process of participants. Whether it is a focus group, an online bulletin board, or an in-depth interview (IDI) by phone, qualitative research is the best type of methodology compared to common forms of quantitative research. However, these projects are only as good as the people you find to p

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  • qualitative research interviews | market research company | handshaking people

    6 Step Process to Conducting Qualitative Research Interviews

    Looking for some more information about setting up a qualitative market research interview project? You are in the right place. Qualitative research interviews (often called in-depth interviews or IDIs) are an excellent methodology to dig deep on a topic, product, service, or brand. They aim to fully explore mindsets and beliefs whereas quantitative surveys aim to measure. When determining the best type of market research to utilize for your study's objectives, it is important to talk to a ma

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  • Blog: Benefits of  Pre-Qualifying Market Research Participants

    6 Benefits of Pre-Qualifying Market Research Participants

    Pre-qualifying is a market research recruitment method that has many advantages. From better informed, more engaged, and higher-quality participants to cost-effectiveness. What more could you want from a qualitative recruiting study? Our market research company discusses the benefits of pre-qualifying participants with a recruitment screener survey in this blog post. Benefit #1: Pre-Qualified Participants are More Informed About the Study If you’ve played the game of telephone, you know

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  • Blog: How to Use Social Media to Recruit Research Participants

    [Ultimate Guide] How to Use Social Media to Find Research Participants

    Finding research participants can be the most frustrating and resource-intensive part of conducting qualitative market research. Our market research company typically uses one of three methods for our clients: Our in-house online research panel Social media such as Facebook Advertising A combination of both Let’s be honest. Using social media to find research participants is not the first sampling method research firms think to utilize. Ugh. Dinosaurs. However, from our experience, there

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  • Blog: How to Recruit Social Media Influencers for Market Research Studies

    How to Recruit Social Media Influencers for Market Research Studies

    Content creators and bloggers have taken the marketing world by storm. As a result, many brands are recruiting social media influencers for market research studies. Market research is a great first step to mastering influencer marketing. It provides brands with the insights needed to target, plan, and launch a successful influencer referral program. Because this is a newer marketing strategy for most businesses, it is critical to rely on data-driven insights and not best guesses or assumptio

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