Total Rewards Survey: What It Is and How to Conduct One


When you have happy employees, business is better, your staff works harder, and your company will probably be a sought-after place to work. 

And at this point, we all know that creating a workplace brimming with happy staff comes from a variety of factors - but there may be no bigger drivers than a competitive salary and good benefits.

This is where a total rewards survey comes in. 

A close cousin to employee surveys, total rewards research gathers staff feedback around work benefits.

Think of things like vacation time, compensation, paid family leave, health insurance, and more. Gathering employee feedback on these benefits (or lack thereof) is important to maintaining and improving employee wellness

Below, our employee survey company discusses the total rewards framework a business needs to secure employees.

What Is a Total Rewards Survey?

A total rewards survey gathers important staff opinions on the benefits that your company offers. 

As we said, the survey itself largely resembles a standard employee survey. The main difference is that the topics only focus on benefits/related factors. 

The survey data shows leadership and HR teams how employees feel about the various "perks" of their job. 

  • Is the health insurance great or not so great? 
  • Does your office promote a healthy work culture? 
  • How is the vacation/time off policy? 

It's topics like these that can be covered in your survey. 

Worried about poor feedback? Don't be. Taking this step will help you solve existing issues with employee rewards, instead of being unaware. And if you get great feedback, awesome! Keep doing what you're doing. 

💡 The Key Takeaway: The types of total rewards range from health insurance quality to time-off policies. They provide benefits to your employees and promote a healthy work-life balance. 

Recommended Reading: How (and Why) Organizations Should Improve Employee Wellbeing

Benefits of Conducting a Total Rewards Survey

Aside from happier staff (you know that by now), rewards surveys lead to overall business improvement. 

Just recently, research found that up to 50% of US employees are stressed at work every day. In this climate, it's essential that total rewards are measured to not only ensure employee happiness but to understand how the benefits you offer impact their day-to-day lives.

For instance, we think these surveys are a great way to increase employee retention because they identify areas of contention. It can signal what aspects of compensation and benefits can be improved to better meet the needs of staff members. 

We should also mention that by running these surveys, your employees will likely feel heard. This alone can strengthen their loyalty to a company.

This also goes for any other kind of employee survey. For more on that topic, take a look at our blog post, Why Employees Look for a New Job (And How to Prevent It).

Lastly, implementing a survey like this can foster new business ideas. Say the survey reveals that employees are not pleased with your company's vacation policy. This can lead to the creation of a better policy, among other key factors.

We chat more about employee survey benefits in the video below.

💡 The Key Takeaway: Total rewards survey questions aim to gather unique employee insight that will end up benefiting a brand. 

Process for Conducting a Total Rewards Survey

Now that you know why you should run one of these surveys, you're probably wondering how it's actually done. 

The research process for this will run just like any other. But we figured we'd give you a quick rundown of what that means. 

It is important to use a third party for employee surveys because it aids in 100% complete confidentiality. Employees are more likely to provide their real, honest feedback when they know their answers won't be tied back to them.

Here are the steps our total rewards survey company follows:

  • Kickoff Meeting: This is where both teams will meet with each other to discuss key goals for the project. The reason why kickoff meetings are important in market research is that they act as a way for issues to be addressed before the project, well..kicks off!  
  • Survey Design: A good survey design includes clear wording and sensible question patterns. Programmers will then place it in an online survey platform. This is the version your employees will see.
  • Survey Fieldwork: This step references the data-gathering stage when employees are actively answering questions. The time for this varies depending on the overall goals of the project.
  • Reporting: One of the final steps in the process. This is where the data is gathered, and it will end up helping to build out your total rewards strategy. The findings will be wrapped up in a complete topline or comprehensive research report

From here, our market research company often provides our clients with suggestions about the data we found, and what you can do with it. No matter what information the survey finds, you'll be able to apply that feedback to your employee outreach strategy.

💡 The Key Takeaway: Surveys yield the best information when conducted by a third-party research team. This ensures that you'll be receiving actionable, quality feedback.

Contact Our Total Rewards Survey Company

Employees thrive when all aspects of their work-related needs are met. 

Drive Research is a market research company based in New York. Our team will work directly with you to craft the ideal set of total rewards survey questions that will bring in the best staff feedback. 

If you'd like to learn more about our market research services, get in touch with us today! 

  1. Message us on our website
  2. Email us at [email protected]
  3. Call us at 888-725-DATA
  4. Text us at 315-303-2040


Lark Allen

As a Content Marketing Specialist, Lark has a strong background and passion for creative, professional, and journalistic writing. She is also a self-proclaimed music freak and 90s enthusiast.

Learn more about Lark, here.

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