3 Benefits of Hiring Market Research Recruitment Agencies

The scene: you’re super pumped about a new product or service your company has. You’re excited about all the positive feedback, sales, and potential exposure it’ll bring to your brand. 

But before launching your new concept, you’d like to host an online focus group with target consumers to gauge their interest level, suggested areas of improvement, and discuss what product similar to yours they are currently using.

That’s where your new best friends (market research recruitment agencies) come in.

Market research panel recruitment is a breeze–for agencies that are experienced in the space. 

For instance, at Drive Research, you’ll receive a group of qualified participants to weigh in on key aspects of your new product. It doesn’t matter what type of brand or company you are. Leave it to the experts to get you the team of participants you need. 

For a more in-depth analysis, check out our ultimate guide to recruiting participants for qualitative research. Or keep reading to learn the benefits of hiring a qualitative recruitment company.

Benefit #1: Save Time and Money 

DIY is great for some things: music, costumes, home decor, the list goes on and on. 

But market research? Not so much. 

Here are just some of the dangers of DIY market research

  1. Lack of outside perspective
  2. Minimal outside knowledge
  3. Faulty research methodology 
  4. No time or resources 

When trying to find qualified participants, DIY market research firms bleed time, money, and resources all too often.

To effectively recruit people, a company needs to have a strong background in doing so. Otherwise, mistakes and unnecessary steps are bound to happen. 

With market research recruitment agencies, you’ll receive expert opinions from people who know how to benefit your brand. 

Watch our video on 4 tips for qualitative recruiting to get more acquainted with the process. 

💡 The Key Takeaway: One of the many benefits of market research recruitment is a strong knowledge of the field. With DIY market research, companies risk spending big bucks for poor-quality participants.

Benefit #2: Find Participants Fast

With focus group recruiting, it’s key to ensure you’re getting the most qualified of participants. This has a direct impact on the answers you’ll receive. 

Before you recruit, truly understand your target audience.

  • What are the demographics?
  • How does this new product/service impact this group of people?

These are some questions to consider prior to jumping into the vast ocean of market research. 

Right off the bat, one of the key benefits of market research recruitment is that you’re getting solid, qualified participants. You don’t have to worry about if they’re the right for your project since the qualitative recruiting company has it covered. 

Another big factor? Digital outreach. 

In 2019, online research made up 44% of the market research budget.

Third-party companies understand the importance of the digital world and how it relates to market research. The chances of sourcing research participants through Facebook versus phone calls are far higher. 

💡 The Key Takeaway: Market research recruitment takes the stress out of finding qualified participants for your study. To help matters, it’s always a good idea to know who you’re targeting before you begin research. 

Recommending Reading: How to Use Social Media to Find Research Participants

Benefit #3: Know Where You’re Sourcing Participants From 

Pop quiz: what’s the most important thing in research? 

You guessed it–participants. 

Remember, you want to make sure you’re getting the right participants for your study to ensure the best possible results. 

Methods of recruiting participants for research can be tricky, but market research recruitment companies know the lay of the land.

When you hire said company, you’re automatically giving yourself an edge because these organizations understand the importance of tailored participant groups. 

Let’s say a company wants to conduct a focus group on the purchasing habits of female millennials.

A market research firm will know the best platform or panel company for sourcing this audience because they've likely conducted research with millennial women hundreds of times.

While this is just one recruitment of participants example, everything depends on the demographic you’re catering to. 

Still, have some questions? Go deep with our post on 5 characteristics to look for when recruiting market research participants. 

💡 The Key Takeaway: Don’t shoot in the dark when finding participants for your project. While you want numbers, you want to make sure the people being pulled for your study line up with the subject matter. Consider factors like birth year, gender, and other basic elements. 

Contact Our Market Research Recruitment Agency

At the end of the day, you’re looking for consumer feedback to better your brand. Our national market research recruiting firm can get you the perfect participants to help bring your services to new levels. 

Our team of seasoned researchers knows exactly how to recruit the best possible team to get you quality results. There are many benefits of market research recruitment, and we’re here to help you experience all of them. 

Want to take a closer look at our market research services? Reach out through any of the ways listed below.

  1. Message us on our website
  2. Email us at [email protected]
  3. Call us at 888-725-DATA
  4. Text us at 315-303-2040


Lark Allen

As a Content Marketing Specialist, Lark has a strong background and passion for creative, professional, and journalistic writing. She is also a self-proclaimed music freak and 90s enthusiast.

Learn more about Lark, here.

subscribe to our blog


Qualitative Recruiting