Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a coffee.

  • case-study-employee-engagement-survey

    Case Study: Employee Engagement Survey for a Manufacturing Company

    Have you ever heard the saying, "if you don't appreciate your customers, someone else will." While this a great piece of advice, there is an audience you may be undervaluing that could lead to the decline in sales and office morale. Your employees! An employee engagement survey tests the level of passion, enthusiasm, and commitment an employee has to it's organization. If employees do not feel they are valued, they will not serve as company advocates to your customers. Worse, they might leave y

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  • critical-audiences-brand-positioning-market-research-06132019

    3 Critical Audiences for a Brand Positioning Study

    Are you looking to enhance your brand’s marketing communication materials to be more well-received by your target audience? Maybe you are unsure if the direction your organization is headed will make your brand stand out among your industry? Or is it time to update your logo or packaging for a fresh new look? A brand positioning study is the answer to solving these business objectives as it a popular research methodology for those looking to rebrand or reposition their organization to improve s

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  • service-market-research-supplier-06122019

    4 Greatest Factors for Choosing a Full-Service Market Research Supplier

    When deciding to conduct a market research project, there are a number of important decisions that must be solved before kicking off a project. The first, and likely most important decision, is choosing the right full-service market research supplier for your goals and objectives. A full-service market research supplier provides clients with its expertise in confidently executing a broad range of both qualitative and quantitative services. This could mean online surveys, qualitative recruiting,

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  • video-focus-group-market-research-06112019

    How Do Video Focus Groups Work? | Video Focus Groups Company

    When organizations think of market research, the two most common methodologies which likely come to mind are focus groups and surveys. Focus groups have long been a popular and commonly used methodology for new product development, testing of advertisements, and creating a dialogue with customers. Over the past two decades, surveys have evolved with time. Years ago the most common surveys were completed by phone and mail. Now, online surveys are by far the most popular methodology used in marke

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  • market-research-generation-z-tips-06102019

    Market Research with Generation Z | 4 Things You Need to Know

    With all the talk of Millennials seemingly killing and reviving industries every day in the news, you might not have noticed that Generation Z is entering adulthood. In fact, the oldest "kids" in Generation Z are now 23 years old! Like it or not, these are your upcoming market research respondents. Businesses can no longer afford to solely focus on Baby Boomers and Millennials with a new generation of buying power around the corner. They currently already influence 93% of household spending. I

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  • time-use-survey-market-research-06072019

    What is a Time Use Survey? | Time Survey Company

    Topics and objectives covered vary from survey-to-survey. It is very unlikely to see two surveys from two separate market research companies cover the exact same line of questions and wording. In market research, there are thousands of different reasons to commission online surveys, phone surveys, and mail surveys. These can range from understanding the appeal of a new product, testing the pricing for a new service, better understanding demographics of a customer base, and many more. Time us

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  • 3 Data-Driven Tips for Choosing Blog Topics

    3 Data-Driven Tips for Choosing Blog Topics

    Content marketing is important. I know, I know this is not the first time you have heard this. You are likely part of the 91% of B2B marketers using content marketing to reach customers or the 86% of B2C marketers who think content marketing is a key strategy. If you are not developing regular content such as blog posts, whitepapers, and reports – what are you waiting for? What is stopping you from getting started? What is stopping you from remaining consistent? “I don’t know what to write abo

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  • content-marketing-research-action-06052019

    4 Examples of Content Marketing Research in Action | Market Research Video

    Content is king. We know this and we live this at Drive Research (no, really...we publish new blog posts everyday). While the makeup of content marketing comes in various forms such as blog posts, whitepapers, reports, and so on there is one approach not many companies take. Content marketing research takes your content and marketing strategy to the next level. According to a study by Buzzsumo and Mantis Research, 9 out of 10 companies who do original research found it to be successful. 56% of

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  • case-studies-impact-digital-media-children-06042019

    Impact of Digital Media on Children | Educational Assessment Case Study

    Over the past decade, the complexity of technology inside and outside of the classroom has evolved dramatically. This increased access to technology has educators incorporating learning media into their lesson plans by integrating elements of technology and gaming as an educational tool for students. There is no question, the use of computers and tablets offer a more direct line of communication and creative approach to the classroom. However, do these electronic devices result in a higher lear

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  • market-research-tips-best-practices-06032019

    New Research on Market Research Best Practices

    During my time at The Quirk's Event in Chicago this past April, I sat in on a fascinating presentation about something not often considered in market research: doing research on evolving market research best practices. Why not use your own expertise to optimize your market research processes? Comcast partnered with Phoenix MI to understand the current state of online survey respondents and how the rapidly changing world is impacting their research behaviors. Their study aimed to find answers to

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  • sentiment-analysis-reputation-management-market-research-05312019

    Using Sentiment Analysis for Easy Online Reputation Management (ORM)

    Sentiment or open-text analysis is a rising market research technique most utilized when analyzing open-ended survey questions and reviewing social media commentary surrounding a company or brand. It is also a popular tool for online reputation management (ORM) as it attempts to automate an overall understanding of people’s feelings within an online survey. When added to a reputation management approach, sentiment analysis can take much of the heavy lifting off of a researcher or marketer. It e

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  • Mobile-ethnography-benefits-market-research

    What is Mobile Ethnography? | 6 Benefits

    In general, mobile ethnography provides valuable insights and can have several key advantages over other research methodologies. The flexibility of mobile research approaches combined with the above benefits creates a strong return on investment. Our mobile ethnography company details more about what mobile ethnography is and the 6 benefits of using this research methodology below. What is Mobile Ethnography? Mobile ethnography is an innovative market research technique that combines tradi

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