Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • How to Conduct a Real Estate Development Feasibility Study | Market Research Company

    How to Conduct a Real Estate Development Feasibility Study

    Taking the time to conduct a feasibility study before jumping into a new real estate development project is always a good idea. While you may think your idea is brilliant (and it very well might be), it’s always best to determine its feasibility beforehand. Market research can help you secure investments, uncover gaps in the market, realize new target markets, develop marketing strategies, and much more. In this blog post, our feasibility study market research company will explore: The def

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  • Blog: Copy Testing Surveys

    Copy Testing Surveys: Using Data-Driven Marketing Messaging for the Best ROI

    Market research can be an invaluable tool for testing key aspects of your marketing - especially before launching an advertising campaign. Once you have established some advertising copy and design for a product or service, market research can identify strengths, weaknesses, and areas of improvement before wasting advertising budgets. For instance, copy testing surveys allow brands to show advertisements at any stage to their target audience and receive feedback. Through a multitude of analys

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  • Ultimate Guide to Ad Concept Testing Surveys

    Ultimate Guide to Ad Concept Testing Surveys

    Ad concept testing surveys are like taking a test drive before purchasing a car. Buying a car is a large investment, so the vehicle must meet all your expectations. The same can be said for marketing and advertising campaigns. Would you purchase the vehicle if you had to guess what the gas mileage would be, if you had to guess what the color of the interior was, if you had a guess what features your family would want for your trip across the country next summer? Probably not. So why would

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  • third-party-employee-survey-market-research-04032019

    Using a Third Party for Employee Surveys: Understanding the Cost, Benefits, & Process

    Considering using a third-party market research company for your employee survey project? You have come to the right place. This article offers a ton of insights and tips to help guide you down the path of pursuing an employee survey in-house versus using an outside firm. It includes all of the benefits and potential pitfalls of your choice. The good news is you’re here! This means you already find value in or understand the need to conduct employee survey research.  Happy employees = happy cust

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  • Blog post: Custom Online Research Panels: 4 Reasons to Choose Third-Party Panel Recruitment

    Custom Online Research Panels: 4 Reasons to Choose Third-Party Panel Recruitment

    Custom online research panels are an increasingly popular tool in the market research world. They are effective, practical, and worthwhile. Oftentimes companies will attempt to reinvent the wheel with new projects throughout the year; projects that are laborious and time-consuming. That’s where market research panels come in. They provide a pool of qualified individuals who can participate in research studies at a moment’s notice. We know third-party panels can be confusing, especially for th

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  • blog: What is a Public Opinion Survey? | PR Polling Market Research Company

    What is a Public Opinion Survey?

    Chances are you've come across a headline that read something like, "78% of people prefer to drink their coffee hot instead of iced." This is a result of a public opinion survey or public opinion polling. Brands often utilize this type of market research to make newsworthy headlines and research-driven content. In this post, we'll define public opinion surveys, show a real-world example of how they are used by brands today, and provide a few best practices when conducting this type of market r

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  • what is an ihut

    Ultimate Guide to IHUTs in 2021 | In-Home Usage Test Research Company

    Preferences for contactless research is on the rise, but organizations still need to test concepts, products, and services before fully launching them into the market. Traditionally, this type of research was done in-person. In-home usage tests (IHUTs) are a popular market research methodology for all stages of product development. Bonus: IHUTs can be completed using remote and online methods only if needed! If your brand is on the brink of entering a full-fledged product launch, consider a

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  • Blog: 6 Signs You Need to Conduct a Customer Survey

    6 Signs You Need to Conduct a Customer Satisfaction Survey

    Attempting to understand your customers’ satisfaction level may seem like a daunting task. Fortunately for you and your company, this could not be further from the truth! A customer satisfaction survey is a great way to find out just how satisfied your customers are with your product or service. In this article, our market research company discusses six unique signs that may indicate the need for customer satisfaction research, how this research can offer insights on each given situation, and

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  • The Ultimate Guide to Custom PR Surveys | PR Polling Company

    The Ultimate Guide to Custom PR Surveys in 2021 | PR Polling Company

    Updated on January 4th, 2021 If you found this post from our national PR polling company in the neverending ocean, that is Google, boy are you in for a treat. We may be a tad biased, but we have got a whole team of writers here at our research firm who believe this is the holy grail for conducting a custom PR survey. Here is what we’ll cover in this ultimate guide (click the title to read a chapter): Chapter One: The Definition of PR Polling Chapter Two: The Process of Conducting Custom Su

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  • Blog: How to Conduct an Online Survey for a Retail Store | Market Research Company

    How to Conduct an Online Survey for a Retail Store

    Wondering how to contact an online survey for a retail store? Our market research company has you covered! This post answers the following questions: What were the objectives of the retail store survey? What was the approach to the retail store survey? What questions were asked in the retail store survey? What was included in the retail store survey report? Learn more about the best practices to conduct a retail store online survey below. Interested in conducting an online survey for your re

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  • Blog: Telemedicine Perception Questionnaire Tips

    4 Tips for Conducting a Telemedicine Perception Questionnaire

    Whether you are gathering feedback from current patients or a general market area – a telemedicine perception questionnaire is an effective tool in offering the best patient experience and improving retention rates during this rising digital age. What is the first thing that comes to mind when patients think of your healthcare practice? How would patients describe their last telemedicine experience? When looking for healthcare services, how important is it for practices to offer virtual appoint

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  • Blog: How to Write an Employee Satisfaction Survey Report

    How to Write an Employee Satisfaction Survey Report

    With any market research study, one of the most important stages in writing the report. An employee satisfaction survey report is certainly no exception. It is important to write a clear, yet thorough document for all stakeholders to understand key findings and how to act on them. The main reason your employees provide their feedback in the form of a survey is that they expect something to be done with the results. An employee satisfaction survey report is the framework for making this change.

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