Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog:Measuring Net Promoter Score (NPS) for Retail Stores

    Measuring Net Promoter Score (NPS) for Retail Stores

    Even in the age of digital media, word of mouth is still one of the best retail marketing tools for department and online stores. Your customers' perceptions of your business – both positive and negative – have a great impact on your brand’s image. That’s why measuring net promoter score (NPS) for retail stores is important to better understand how likely your customers are to promote or detract from a business. NPS is a metric used to measure brand loyalty. It helps you understand your cus

    Read More

  • qualitative research interviews | market research company | handshaking people

    Conducting Qualitative Research Interviews: 7 Steps to Follow

    Qualitative research interviews (often called in-depth interviews or IDIs) are an excellent methodology to dig deep into a topic, product, service, or brand with your target audience. They aim to fully explore mindsets and beliefs whereas quantitative surveys aim to measure. In this post, our market research company will walk you through a 6 step process of conducting qualitative research interviews. Article Contents The qualitative interview steps we'll discuss in this blog include: Defi

    Read More

  • Blog: Upward Feedback Surveys:

    Upward Feedback Surveys: How to Evaluate Manager Performance

    Giving your boss feedback about their performance is uncomfortable, nerve-wracking, and awkward. So much so, many employees avoid it altogether. After all, managers and leadership teams are the ones responsible for their promotions and salary increases. Despite employees’ hesitancy, it is important for those in managerial positions to get feedback from their staff to know what they are doing well and what they can improve upon. In fact, 82% of workers would consider quitting their jobs beca

    Read More

  • Blog: Would Customers Recommend You? How to Find Out

    Would Customers Recommend You? How to Find Out

    No matter how technology advances, word of mouth remains to be the best and cheapest marketing tool for any business. With so many companies competing for attention in the business world, a recommendation from a satisfied customer can take your business to the next level. If you’re reading this, you probably know how valuable customer referral is. But how can you tell if your customer would recommend your business to a friend, family member, or co-worker? Let’s explore further the value of

    Read More

  • Blog: Building an Apartment Complex? How to Choose Your Location

    Building an Apartment Complex? How to Choose Your Location

    Location. It’s one of the most critical decisions you will make when building an apartment complex. It’s why it’s important to do your research and be fully informed before breaking ground. While incredibly important, choosing the right location for an apartment complex is not so black and white. There are many factors that can impact its success. Who is the target demographic for the living space? What price point is best for future tenets?  Is there a need for living space in the propos

    Read More

  • Blog: How to Determine Service-Market Fit in Healthcare

    How to Determine Service-Market Fit in Healthcare

    When you think about service-market fit in healthcare, you want to think about your service providing enough value to customers that they become your brand ambassadors. Brand ambassadors that help you grow your customer base because they love your service that much. While this is likely every healthcare organization’s goal, it’s surely easier said than done. How can you know if your healthcare service is something people would be interested in? How can you know it is the perfect service-mar

    Read More

  • Blog: Investing in Competitive Assessments: Why It's a Profitable Idea

    Investing in Competitive Assessments: Why It's a Profitable Idea

    We all want to know what our rivals are up to–the good news is that investing in competitive assessment can do just that. Roughly 53% of CEOs are uneasy about rival businesses, according to recent research. But investing in a competitive analysis gives you valuable insight that can propel your company forward–and way ahead of your rivals. In this post, we’ll be covering: A quick overview of rival assessments  Reasons to conduct assessments How often you should run assessments  Best fiel

    Read More

  • Blog: Example Influencer Marketing Campaigns to Inspire Your Next Collab

    Example Influencer Marketing Campaigns to Inspire Your Next Collab

    These days, few marketing initiatives are nearly as successful as influencer marketing campaigns. However, this is still a relatively new area of marketing, which means there are still plenty of questions about what an influencer campaign looks like and how to make it successful. Let's take a closer look at some of the most successful example influencer marketing campaigns and what ties them together. These can serve as great examples of how brands can create long-term influencer partnerships

    Read More

  • Customer Acquisition Strategies for Financial Institutions

    It’s likely you’ve been tasked with growing the number of customers or members at your financial institution. It is no easy task and developing customer acquisition strategies comes with a lot of barriers. But understanding more about the formula to acquire new members or customers in your market will help you develop unique strategies to attack the market and grow your customer base. Challenges of Acquiring New Banking Customers The total market for potential banking customers is capped

    Read More

  • online-focus-groups-market-research-upstate-01082018

    Conducting Online Focus Groups [2023 Ultimate Guide]

    With all of the talk about remote market research methodologies, one would think in-person focus groups are dead. A more accurate statement would be that focus groups are evolving. As remote focus groups, virtual focus groups, video focus groups, and online focus groups have grown steadily over the past 10 years, COVID-19 and social distancing protocols really pushed this methodology into overdrive. Therefore, it is no surprise that this methodology has taken the market research industry by

    Read More

  • how target used data analytics to predict pregnancies

    How Target Used Data Analytics to Predict Pregnancies

    As crazy as that title may seem, the case study is absolutely true. Using big data and predictive analytics can tell a frighteningly accurate story. It also explains how the beloved retailer, Target, used modeling and data analytics to identify women as being pregnant before those same women tell their closest friends and family members. In this case, the brand used data analytics to predict pregnancies to determine purchasing habits of those who were expecting. This Target story may be som

    Read More

  • Blog: How Retail Stores Measure Customer Satisfaction (& Other KPIs)

    How Retail Stores Measure Customer Satisfaction (& Other KPIs)

    Collecting in-the-moment feedback is truly powerful knowing customers just completed their in-store experience. Think about it. Is it easier for you to recall how satisfied you were in a store if your last experience was a week or even a month ago, or is it easier to recall right after you exit the store? In-store surveys, or enter/exit surveys, are a great tool for retail stores to measure customer satisfaction and other key performance indicators. Some of the common questions retail store

    Read More