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Market Research Company Blog
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6 Tips To Improve Your Content Marketing Strategy
Posted at: 7/2/2019 8:46 PM
Customers are becoming experts at identifying paid advertisements and instinctively diverting their attention elsewhere. Customers do not want to be sold to. Instead, when they are ready to buy, they do their own research on their path to purchase. Think about the way you shop. Do you scroll past ads or stop to review? Personally, I hover my mouse over the 'Skip Ad' button on YouTube before I even have a chance to consume the ad. As a business, how do you overcome this client or customer evolu
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What is a Market Research Home Audit? | In-Home Usage Test (IHUT) Company
Posted at: 7/1/2019 8:37 PM
What do your consumers look like? What other types of products are they purchasing? What style is best reflected inside their homes? What food is in their cupboards? What about their fridge? What types of technology are they using the most at home? To answer these questions in more, consider conducting home audit market research. It is a lot less creepy than it may sound, trust me. In this blog post, our home audit research company will define what a market research home audit study is, t
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Where to Get a Market Research Proposal?
Posted at: 6/28/2019 8:30 PM
Market research has the ability to uncover hidden trends within your organization, target audience, current customers, non-customers, and competitors. Similarly, a market research proposal will unveil the best approach in which a market research company will help you find what you are hoping to achieve. How do you go about getting a proposal from a full-service market research company? Look no further! Contact us, today and we’ll respond to your request quickly. If you are just looking for mor
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4 Tips for an Intercept Survey | Market Research Video
Posted at: 6/27/2019 8:00 PM
There may be no market research methodology better for obtaining in-the-moment feedback than an intercept survey. An intercept survey or an exit survey is a type of research conducted offline, typically after some type of an event or action has taken place. This could be a moderator interviewing people immediately after they have attended a concert, made a purchase at a grocery store, ate at a restaurant, traveled through an airport and so on. By speaking to an audience directly after an actio
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Consumer Loyalty Survey | How to Measure Consumer Loyalty
Posted at: 6/26/2019 7:49 PM
It is anyone's best guess where consumers' loyalties lie. However, a consumer loyalty survey uses data and facts to help a company or brand reduce the unknown and identify key drivers in measuring returning customers. It is not as easy as a consumer using your product one-time for he or she to indefinitely fall in love and never switch to a competitor. There are multiple emotional, psychological, and social factors in which encourage recurring usage of a product for consumers. So what is reall
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Case Study: Credit Union Uses Market Research to Increase New Members
Posted at: 6/25/2019 7:38 PM
A common challenge across all types of organizations is acquiring new business while keeping existing customers happy and loyal. Specifically, banks and credit unions struggle to maintain steady business development because of the perceived notion of, "It's too much of a hassle to switch banks." A great way banks and credit unions can overcome this perception is by using market research to speak with non-customers or the general public. By partnering with a market research company who specializ
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How to Run an Email Customer Survey? | Email Customer Survey Company
Posted at: 6/24/2019 7:32 PM
The most basic and popular form of market research is a customer survey or customer satisfaction survey. When reviewing all of the potential project and market research options available to your company, perhaps no other qualitative or quantitative option provides more value and ROI than an email customer survey. Think about all of the places you purchased from and items you’ve ordered online in the past month. For how many of those were you sent an email asking for some type of feedback? Wheth
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Campaign Evaluation Surveys | How Today’s Marketers Are Measuring Advertising Efforts
Posted at: 6/21/2019 7:18 PM
Today’s marketers are faced with a number of different analytics to test the success of a marketing or advertising campaign. Particularly with the growth of digital marketing in the past decade. How many link clicks did your Facebook ad achieve? How many prospects filled out a “contact us” form as a result of your marketing campaign? What percentage of people who received your email actually opened it? While these high-level analytics offer value to clients of marketing and advertising agenc
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Benefits of Hiring a Focus Group Recruitment Company
Posted at: 6/20/2019 7:11 PM
A critically important piece of focus group market research is recruiting. The small group of people recruited for focus groups represents a much larger target audience in which a company or brand is trying to reach. A focus group recruitment company understands this better than anyone else. Companies who recruit for focus groups are experts in finding justified, quality participants to join a group discussion to uncover key business action items. Are you a hotel looking to find parents of you
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5 Employee Survey Benefits | Market Research Video
Posted at: 6/19/2019 6:38 PM
Although majorly underutilized, conducting annual employee surveys is a very effective tool in driving real change to an organization. It is easy to place a large value of your business on your customers and their opinions or usage of your company, brand, products, and services. However, by obtaining employee feedback through online surveys you are able to better understand your employee's needs so they can be better brand advocates and better performers. Watch as our employee survey company o
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Case Study: Client Satisfaction Survey for Fundraising Organization
Posted at: 6/18/2019 6:30 PM
Most businesses check in with their clients from time to time to maintain their relationships and informally assess client needs. However, what if you are looking for a more holistic view of client satisfaction? You won't find this information easily through courtesy emails and phone calls. To really understand how your clients feel, you might want to consider partnering with a market research company to conduct a client satisfaction survey. By using a third party to speak with your clients, or
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What Cities Should I Conduct Focus Groups In? | Qualitative Market Research Firm
Posted at: 6/17/2019 6:22 PM
Options. You are never short of them in market research. Quantitative or qualitative? Online surveys or intercept surveys? Phone surveys or mail surveys? Focus groups or executive interviews? Mystery shopping or shop-alongs? 400 responses or 1,000 responses? 15 questions or 30 questions? Topline report or full report? The list goes on and on. There is not necessarily always one right choice in market research. It is about collecting information, seeking guidance, and choosing the best path whic