Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Online Qualitative Research: What It Is & How to Conduct It

    Online Qualitative Research: What It Is & How to Conduct It

    Spend any amount of time searching online or reading about modern market research, and you are bound to see talk of online qualitative research. But what is it? Online qualitative research is just that– qualitative research that is conducted remotely or virtually. And, in 2023, it’s arguably the most popular form of qualitative research and will only get bigger. There may be some hesitation when reshaping your market research for the digital world. But ultimately, it’s important to realize

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  • MaxDiff Analysis: What Is It & How to Use It

    MaxDiff Analysis: What Is It & How to Use It

    MaxDiff is a form of discrete questioning in market research that asks respondents to choose between the best and worst options out of a list of attributes. It is commonly used for new product ideas, ad concept testing, packaging designs, and more. In this post, we'll discuss MaxDiff analysis in more detail – what it is, when to use it, how to analyze MaxDiff survey results, and more. What is MaxDiff? Maximum Differential (MaxDiff) analysis is used in survey research and other forms of e

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  • guide-to-omnibus-survey-market-research

    Conducting Omnibus Surveys [2023 Ultimate Guide]

    Omnibus surveys are a great pilot for market research. It is a multi-sponsor survey that includes questions on a variety of subjects. Organizations benefit from conducting omnibus surveys because they only pay for a handful of survey questions that are included in the larger survey. It is a fraction of the cost of commissioning a custom online survey. In this article, our market research company provides an in-depth guide to how to conduct omnibus studies, the benefits of doing so, and so much

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  • Blog: Working in Market Research: How to Make an Impact With Data

    Working in Market Research: How to Make an Impact With Data

    Don’t like the idea of doing the same thing every day? Then consider working in market research! If you’ve even taken a quick browse through our website, you know we provide many different services. Because the field has so much to offer, market research jobs are ideal for those who crave variety in their workday. For instance, below are just a few of the services our market research company offers: Online surveys Employee surveys Customer surveys Focus groups User experience (UX) PR

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  • Blog: Alternatives to PollFish: Best Online Survey Providers

    Alternatives to PollFish: Best Online Survey Providers

    When it comes to online survey providers, you’re never short of options. So, if you’re on the hunt for alternatives to PollFish, you’re in luck. From full-service online survey companies to DIY market research tools there is something for everyone. Before making your final decision, ask yourself… How much time do I want to invest in the survey? Do I feel comfortable writing and programming a survey? How much money do I want to spend? Will I be able to accurately interpret the results? W

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  • Blog: Running a Successful Employee Survey On a Tight Budget

    Running a Successful Employee Survey On a Tight Budget

    If you’ve never conducted an employee survey on a tight budget at your company, you may worry it’s out of the realm of possibilities. We’re here to tell you it’s not! If your employees are struggling, it’s important to know why. Is it company culture? Not enough areas for growth? Unflexible working conditions? And that’s where employee surveys come in. If employee surveys sound expensive to you, the truth is that many businesses can afford this (very necessary) expense. In fact, runn

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  • Blog :4 Reasons Why Your Customer Surveys Are Not Working

    When Customer Surveys Fail: Reasons Why & What to Do

    Are your customer satisfaction surveys evolving? Or are you stuck scratching your head wondering why earning consumer feedback is so dang difficult? Keep in mind, customer surveys are a product of the 1980s. Customer feedback was gathered using paper surveys, in-person interviews, and computer-assisted telephone interviewing (CATI). Fast forward to 2021 and customer satisfaction surveys are largely conducted online. With the rise of online and email marketing, came new trends within market r

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  • Blog: In-Person Market Research is Dead: Reasons to Go Virtual

    How to Reshape Your Market Research for the Digital World

    The market research space is no easy one to explore. If you are looking to conduct a project, you are not short of options. The decision of what type of market research to conduct often starts with choosing between in-person methodologies (e.g., face-to-face) or virtual approaches. In this blog post, our market research company discusses some of the drivers of remote technologies and their benefits to help you better understand how to communicate and advocate for online techniques going forw

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  • Blog: Parent Surveys for Teachers: How to Do It and What to Ask

    Parent Surveys for Teachers: How to Do It and What to Ask

    A strong and healthy relationship between parents and schools leads to positive outcomes for students. However, some parents can be hard to reach or unwilling to participate. In this instance, building those good partnerships can be tough. Although, a lack of presence and communication from families does not mean they don't care about fostering a child's education. For example, many parents battle with unflexible work schedules that make engaging with teachers during school hours very diffi

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  • Blog: Conducting New Hire Employee Surveys [+ Example Questions]

    Conducting New Hire Employee Surveys [+ Example Questions]

    Over the past few years, there has been a major effort to attract new talent and increase employee retention rates. Since 2021, we’ve gone from “the great resignation” to “quiet quitting” to “quiet hiring”. These changes have left hiring managers and human resources professionals feeling the pressure to keep strong efforts on employee recruitment and attrition. Sure, employee surveys are a great way to keep the pulse on satisfaction and engagement. But, new hire employee surveys are specif

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  • how much does market research cost

    How Much Does Market Research Cost?

    The cost of market research depends on a variety of factors – audience, methodology, and incentives to name a few. For example, a simple online survey that collects 100 responses from a general population will be less expensive than a phone survey that collects 1,000 responses from millennial females. While there is no average number for market research costs, it can be helpful to understand what impacts price. In this blog post, we'll discuss these factors in more detail as well as compare

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  • Blog: Conducting a Conjoint Survey [2023 Ultimate Guide]

    Conducting a Conjoint Survey [2023 Ultimate Guide]

    A conjoint survey is one of the most effective ways to help a brand determine the best product features, benefits, and price combinations. When measuring the appeal of a new product concept, it can prove challenging to assess the relative value of each benefit properly. Trying to tackle this through a series of closed-ended questions (select one, select all that apply, ranking) coupled with open-ended questions for context can create a muddy story – one that is hard to apply when deciding on

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