Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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Key Customer Satisfaction Metrics to Measure in 2024
Posted at: 11/1/2023 3:45 PM
Regardless of what business you are in, understanding how customer satisfaction metrics work is essential if you want to understand and meet your customers’ needs. In the current competitive market, customers have so many options, so you can’t depend on your gut to determine if they’re happy with your brand. Just like you measure your website traffic or revenue growth, you also need to measure different metrics by conducting customer satisfaction surveys. In this blog post, we'll discuss so
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The Statistics You Likely Didn’t Know About Online Dating Apps (2023)
Posted at: 10/31/2023 12:30 PM
In the ever-evolving landscape of modern romance, online dating apps have emerged as one of the top sources for finding and making love connections. Platforms like Tinder, Hinge, and Bumble continue to reshape how people meet and interact with potential partners. Yet, behind the swipes and profiles lie many intriguing dating app statistics that often go unknown. In this post, our market research company shares the latest and most surprising data points surrounding online dating, shedding lig
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2023 Cyber Monday Statistics, Trends, and Facts
Posted at: 10/30/2023 4:20 PM
No holiday shopping is complete without Black Friday and Cyber Monday. Cyber week is a chance for consumers to shop in person (or online) and snag some great deals. Our 4th annual Cyber Week survey gathered responses from 1,000+ Americans on how they prefer to shop during this (often chaotic) time. In this post, we'll cover the data found for Cyber Monday 2023. According to our survey, we found that… 66% of consumers will plan to shop on Cyber Monday this year Nearly half of Cyber Monday shop
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What is Customer Engagement? [From Market Research Experts]
Posted at: 10/27/2023 12:30 PM
Customer engagement is the ongoing interaction and relationship-building between a business and its customers, characterized by personalized communication, exceptional service, and efforts to provide value beyond transactions. Brands that place importance on the shopping experience of their customers will almost always see high levels of customer engagement. In this blog post, our market research company dives into what customer engagement is, how to measure it, and the importance of improvi
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Airline Market Research: Options to Consider in 2024
Posted at: 10/25/2023 12:30 PM
Investing in airline market research is the move to make in 2024. It’s no secret the last two years have been challenging for the airline industry. However, the good news is that “blue skies” are forecasted to return this year. According to Airlines.iata, the industry will be profitable again for the first time since 2019. Losses will begin to ease, and passenger counts will continue to increase. As the demand for travel increases, the need for airlines to be efficient will be the key to su
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Banking Customer Retention Strategies to Implement in 2024
Posted at: 10/24/2023 12:30 PM
Customer retention is the backbone of a successful banking institution. That's because, in an ever-evolving financial landscape, banks must prioritize retaining their existing customers to foster long-term profitability and growth. While attracting new customers is essential, it is equally vital to nurture and retain the relationships with the ones already in the fold. This blog post delves into powerful banking customer retention strategies to implement in 2024. They are proven tactics that
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Surveying Physicians: Process, Tips & Examples
Posted at: 10/23/2023 12:30 PM
In the rapidly evolving landscape of healthcare, understanding the perspectives of physicians is invaluable. Surveying physicians can offer crucial insights into their experiences, challenges, and preferences, ultimately leading to improved patient care and more effective healthcare systems. Whether you're a healthcare administrator, researcher, or simply someone passionate about enhancing medical practices, conducting a physician survey can be a powerful tool in your arsenal. In this blog
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PR Market Research: Why & How to Conduct It
Posted at: 10/19/2023 12:30 PM
Any public relations professional knows that gaining media coverage requires more than just effective messaging. It calls for exclusive content that is relevant and tells a story that has never been told before. That's where PR market research steps into the limelight. In this blog post, we'll unravel the essence of public relations market research - what they are, why they are valuable in today's media landscape, and how to craft and conduct them effectively. From earning media coverage to
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13 Types of Market Research (+ Pros & Cons)
Posted at: 10/18/2023 12:30 PM
Today’s business decision-maker has an abundance of marketing research services available to them. Understanding what market research is and how best to use research methodologies to your advantage is vital in reaching your target customers and increasing ROI. There are 13 types of market research, each with their own pros and cons: Online Surveys Phone Surveys Customer Surveys Omnibus Surveys Mail Surveys Intercept Surveys Ad Concept Testing PR Surveys Mystery Shopping Shop-Alongs Focus G
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12 Cannabis Marketing Strategies for 2024
Posted at: 10/16/2023 12:30 PM
There is no question about it – cannabis has hit the mainstream. Therefore, the need for dispensaries to employ cannabis marketing strategies has become more important than ever. However, that is not without challenges for cannabis businesses: As the cannabis field becomes more crowded, businesses have to do more to stand out better within their specific niche of the industry. Here are the top cannabis marketing strategies to better grow your business in 2024 - click to skip ahead: Know you
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How to Conduct Audience Research [Types & Examples]
Posted at: 10/13/2023 12:30 PM
As we all know, a brand is nothing without a solid understanding of its target audience! For businesses to see increased sales and continued growth, it's important they know who they're actually selling to. Believe it or not, 42% of marketers don't have a grasp on who their audience is. This is risky, as catering to the wrong market = wasted money and time. Who wants that? Hereinlies the importance of audience research. What is Audience Research? Audience research refers to the process
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Why Market Research Should be in Your 2024 Budget
Posted at: 10/12/2023 12:30 PM
Believe it or not, the new year is right around the corner - and that means it's time to start planning your 2024 budget (if you haven’t already). With every new year comes new objectives, goals, and challenges. How will you choose the right tools to assist your organization in breaking new ground and making it the best year yet? By adding market research to your 2024 budget. In doing so, businesses can be assured they are taking a step in the right direction. Types of market research metho