Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog: Employee Benefits Surveys for a Better Workplace

    Employee Benefits Surveys for a Better Workplace

    Employee benefits surveys allow businesses to get feedback on company perks and programs. By sending out these surveys to staff members, HR and management teams can learn what benefits employees like, what they don't, and additional useful insights that can help to improve team satisfaction and retention. Keep reading to learn more about the benefits, importance, and creation of these surveys! Employee Benefits Survey Definition An employee benefits survey is a tool used by organizations

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  • Blog: How To Conduct Pricing Market Research

    How To Conduct Pricing Research [Methods + Benefits]

    Setting the right price for your product or service is a delicate balance. Whether you're launching a new product or reassessing your existing offerings, understanding the market and its pricing dynamics is essential. It's why many businesses conduct pricing market research to collect insights that allow them to thrive in any ever-evolving market. In this blog post, our pricing research company offers insights and practical tips to navigate the complexities and make informed pricing decisio

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  • Blog: Price Optimization: Be Confident the Price is Right

    Price Optimization: Be Confident the Price is Right

    Nothing is more impactful in business than nailing the right price for your product or service. Nailing an optimal price point for products and services allows you to scale profitability, increase market share, price yourselves competitively with your peers, and ensure the value-to-cost equation is on point. In this blog post, our pricing research company delves into the realm of price optimization, exploring the key factors that influence pricing decisions and providing actionable insights

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  • Blog:Valentine's Day Statistics, Facts, and Trends for 2023

    20+ Sweet Valentine's Day Statistics & Facts for 2024

    Americans will open their hearts (and wallets) for Valentine’s Day 2024. In this blog post, our market research company shares several Valentine’s Day statistics, facts, and trends that best encompass the holiday. So grab a box of candy hearts and find out what’s in store for this lovely holiday! Below are some of our top Valentine's Day stats from this post: Up to 52% of consumers celebrate Valentine's Day Around 3 in 10 Americans will go into credit card debt from V-day spending 35% of c

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  • Blog: Customer Experience Trends to Expect in 2024

    Customer Experience Trends to Expect in 2024

    As businesses shift into preparing for 2024, management teams need to prioritize one key aspect of their brand: the customer experience (CX). The realm of customer experience continues to undergo transformative shifts driven by technological advancements, changing consumer behaviors, and the pursuit of more personalized interactions. To better help businesses prepare, our customer experience company chatted with a few experts in the field to get their opinions on what customer experience tre

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  • PR Polling Surveys: How to Use Surveys for Brand Awareness and Lead Generation

    The PR Pros Guide to Public Relations Surveys in 2024

    Press coverage. We need to earn more press coverage! But how? Every day, journalists and news directors receive hundreds of pitches from brands hoping to share their stories. To stand out against the masses, your pitch needs to include information that is relevant, unique, and compelling. And that is the type of insight and value custom public relations surveys can provide. Public relations market research is data that is designed to be shared. Shared in news releases, press, media outlets,

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  • How to Conduct Resident Satisfaction Surveys

    The success of any neighborhood, apartment unit, or housing complex lies in the satisfaction and engagement of its residents. Understanding the pulse of your tenants is not a mere luxury but a necessity for fostering a positive living environment. Enter resident satisfaction surveys — an invaluable tool that opens a direct line of communication between community stakeholders and the individuals who call it home. In this blog post, we delve into the significance of resident surveys and explo

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  • How to Survey Marketing Professionals (Steps & Best Practices)

    In the ever-evolving landscape of marketing, staying ahead of trends, understanding industry challenges, and grasping the pulse of consumer behavior are paramount. If you're looking to gain valuable insights from the professionals shaping the marketing world, conducting surveys can be an invaluable tool. In this blog post, our online survey company shares our secrets to crafting effective surveys that resonate with marketing professionals and yield actionable insights. Value of Surveying

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  • Surveying Non-Customers [Process & Questions]

    By now most organizations understand the impact of conducting customer surveys. However, it is equally important and beneficial to survey non-customers. While important, our online survey company understands collecting feedback from members of the general community or those who make up your target demographic can be much more challenging. Read this blog post to gain insider tips for conducting non-customer surveys. Plus, we'll also discuss the benefits of this type of market research and why

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  • Blog: How to Conduct Customer Exit Surveys | Intercept Survey Company

    Customer Exit Surveys: Tips & Example Questions

    In the dynamic landscape of business, understanding why customers choose to discontinue their engagement is just as crucial as attracting new ones. A great channel for collecting feedback is a customer exit survey which unveils insights into the minds of departing customers. In this blog post, we'll explore the significance of exit surveys, offering valuable tips on how to optimize your approach. Additionally, our intercept survey company provides you with a curated list of example questions th

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  • The Ultimate Guide to Custom PR Surveys | PR Polling Company

    Guide to Custom PR Surveys [Updated for 2024]

    In the dynamic landscape of public relations, understanding the nuanced preferences and perceptions of your target audience is huge. In this ultimate guide, we delve into the power of custom PR surveys, exploring how tailoring your approach can unveil invaluable insights and elevate your strategic communication efforts to new heights. Here is what we’ll cover in this ultimate guide: What is a PR Survey? Why are Surveys Important for PR? The Process of Conducting Custom PR Surveys Example of a

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  • Blog: Pulse Surveys: Types & Best Practices

    Pulse Surveys: Types & Best Practices

    In the dynamic landscape of modern business, staying attuned to the pulse of your organization is paramount. That's where pulse surveys come into play, offering a powerful tool to gauge employee sentiment, customer feedback, and market trends in real time. In this blog post, we'll delve into the essence of pulse surveys, exploring what they are, the various types available, and why they stand as indispensable instruments for informed decision-making in today's fast-paced world. What exactly

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