Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog: How to Conduct a Telehealth Satisfaction Survey | Healthcare Market Research Company

    How to Conduct a Telehealth Satisfaction Survey

    At a time where 86% of people are concerned about their health, it is critical to measure and improve the patient experience with telehealth satisfaction surveys. Over the past decade, telehealth has slowly evolved into healthcare facilities across the world. However, it was not until the COVID-19 pandemic that telemedicine became more widespread. A survey by our healthcare market research firm shows 64% of respondents are more likely to consider using telemedicine or digital healthcare sinc

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    Strategies to Increase B2B Sales | 5 Theories Based on Research

    There are two avenues of market research, B2B (business to business) and B2C (business to customer). Although in both instances, the marketing approaches taken must be catered to each audience separately. In the same regard, there are different strategies to increase B2B sales than to do the same for a B2C brand. Why? Because the relationship with the customer is different. Research shows B2B purchases are based more on logic, while B2C is based more on emotion. With B2B purchases there are o

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  • Home Blog Page: How to Conduct an Employee Credit Union Member Survey | Market Research Firm

    How to Conduct an Employee Credit Union Member Survey | Market Research Firm

    As an employee credit union, chances are your members interact with your financial institution daily. From online banking, ATMs, call centers, buying groceries, financing large purchases, and everything else in between, your credit union plays a role. A credit union member survey can be used to better understand a variety of research objectives as part of an effort to improve relationships with members, offer more personalized financial products and services, improve marketing strategies, and

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  • Image for Blog Post Home Page: PR Surveys for Car Brands | Red Car Driving on Highway

    Public Relations Surveys for Car Brands | Automotive Market Research Company

    Public relations (PR) surveys are the greatest asset to a data-driven marketing strategy. Unlike most market research studies, the data collected from PR surveys are meant to be shared with the public. Car brands such as Toyota and Ford famously utilize public relations surveys to generate brand awareness and increase the return on investment of their market research. Our automotive market research company recently conducted a public relations survey for a car brand. In this blog post, we outl

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  • Blog: How to Conduct a Certification Survey | Healthcare Market Research Company

    How to Conduct a Certification Survey | Healthcare Market Research Company

    There are several certification programs available for healthcare professionals. For this reason, many healthcare organizations conduct certification surveys to measure the interest level of specific educational programs. For instance, our healthcare market research company partnered with a telehealth-based connected care platform to execute a certification survey. This case study reflects the objectives, approach, survey questions, and results of the healthcare market research. If you are in

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  • KPI business measuring market research tips

    7 KPIs Your Business Should Be Measuring with Market Research

    There are several key performance indicators (KPIs) that can be easily measured with a market research study. Luckily, as we explain in our ultimate guide to market research methodologies, you are never short of options. However, if you are primarily hoping to measure KPIs, our market research company recommends using a quantitative approach such as an online survey. After determining your approach, the next step is to identify your objectives. Our market research clients typically determine t

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  • Blog: Consumer Research Surveys: Definition, Process, and Sample Questions

    Consumer Surveys: Definition, Process, and Sample Questions

    Wondering what consumer surveys are? The truth is, this a broad term that can refer to testing a variety of topics such as: Unaided awareness Aided awareness Perception Price Purchase history In this blog post, our consumer research company will dive into the details of this methodology. We will review the definition, process, sample questions, and a case study for consumer research surveys. If you are looking to conduct a consumer survey with a market research company, Drive Research is rea

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  • blind testing market research syracuse

    What is Blind Testing in Market Research?

    Bias. The sheer uttering of the term sends chills down the spine of a market researcher. Blind testing in market research assures any type of bias in quantitative or qualitative studies is eliminated. In a market research project, everything must be done to identify the threat, eliminate the threatening bias, and use precaution to prevent the threat from happening again. Purity in market research is essential. Any knowing or unknowing bias built into a focus group, survey, or in-depth intervie

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  • influence-consumer-spending-market-research-09072018

    7 Psychological Strategies to Influence Consumer Spending

    Psychology is not typically top of mind when people think about marketing and advertising, but the truth is, successful marketing includes an essential psychological component. Market research involves systematically gathering data and then analyzing the data, with the objective of gaining knowledge about a company’s ideal customer and target market wants, needs, and preferences. In other words, it defines psychological strategies to influence consumer spending. Understanding persuasive strate

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  • Blog: Cannabis Market Research: Measuring Purchasing Behaviors of Cannabis Users

    Cannabis Market Research: Measuring Purchasing Behaviors of Cannabis Users

    As cannabis becomes increasingly legalized and used recreationally throughout the United States, it has become evident there is a lot to learn about cannabis consumer behavior. With much to learn about the cannabis industry, market research studies can be a great place to start for cannabis brands and other organizations looking to get involved in the cannabis industry. Some topics to explore in market research with cannabis consumers include: Frequency of purchasing and using cannabis Primar

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  • Blog: Beauty Market Research: Measuring the Effectiveness of Advertising

    Beauty Market Research: Measuring the Effectiveness of Advertising

    Finding success in the highly competitive beauty industry is becoming increasingly difficult as consumers continue to evolve. Beauty market research is helpful in understanding target consumers and measuring the effectiveness of advertising. Beauty market research answers key questions before launching an advertising campaign including: Wondering what ad makes customers most likely to try your product or service? Wondering what offer is most appealing to customers? Wondering what resonates wit

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  • Blog: Education Market Research: Impact of EdTech on Children

    Education Market Research: Impact of EdTech on Children

    The following case study summarizes the approach taken by Drive Research to target, qualify, and sign-up participants for an education market research study conducted both in-person and remote. This summary includes a recap of all the relevant project details from the EdTech market research study scope of work. The scope of work included: Recruitment dates An overview of the recruitment process The outline of screening criteria Sources used to recruit participants with counts Follow-up communi

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