Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog: 2020 Business & Innovation GRIT Report Key Findings

    2020 Business & Innovation GRIT Report Key Findings

    The market research industry is constantly changing and evolving with new trends. Remember the days when the only option to survey people was through mail or by phone? With the advancements of technology have come many improvements to how market researchers are able to collect, analyze, and report on data. Exactly what changes can we predict are coming to the market research sector? We’ve got your back! As seasoned market research, data, and analytics providers, we’ve pulled out some of our k

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  • Creating a Concept Testing Survey for a New Business Service

    It can be exciting when your business discovers a great idea for a new product or service. You may have finally identified an opportunity in the market to provide some fresh value! What’s next? Well, you don’t want to invest too much into the idea until you have some assurances. Ask yourself... Is there really a market for it? Is it feasible for your business? What does the competition look like? You can learn the answers to these questions by conducting market research. This is what our ma

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  • Blog : What it is like Participating in a Market Research Study

    What it is like Participating in a Market Research Study

    Working for a market research company, I generally am not given the opportunity to participate in research studies. Although my role at Drive Research is heavily focused on executing inbound and outbound marketing strategies, it is common for those working in the research industry to not be selected to join a study. To my surprise, I was qualified and asked to participate in a market research study with Facebook! In this blog post, I will outline the exact process from start to finish. Intere

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  • Blog: PR Surveys for Financial Institutions | Process, Examples, & Sample Questions

    PR Surveys for Financial Services | Process, Examples, & Sample Questions

    Public relations surveys are a unique way for banks and credit unions to garner media attention and grow brand awareness. In this blog post, our market research company will cover (click each title to skip ahead): What is PR market research? What are the benefits of a PR survey for banks and credit unions? Examples of bank and credit union market research in the media. What is involved in a PR research study for financial institutions? What type of questions should I include in my bank or cr

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  • How to Conduct a Patient Satisfaction Survey | Healthcare Market Research Company

    How to Conduct a Patient Satisfaction Survey | Healthcare Market Research Company

    A patient satisfaction survey, or sometimes referred to as a patient affinity survey, is a common methodology in healthcare market research. A patient affinity survey answers the following questions: How satisfied are patients? Do patients trust their primary care physician (PCP)? How likely are patients to switch physicians? Why? How likely are patients to switch medical practices? Why? How can the medical practice improve patient satisfaction? Our healthcare market research firm recently co

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  • Market-research-executive-summary-06252018

    What is Included in a Market Research Executive Summary?

    No good market research study is complete without a report. Not all reports have to be 100 to 200 page PowerPoint documents. It seems like management is more stretched than ever before when it comes to time, so reading a long report could prove very burdensome. This has resulted in the growth of more digestible reports such as executive summaries, toplines, infographics, and bullet point takeaways. The secret to executive summaries is all in the name. What you are viewing should be concise and

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  • Blog - 7 Market Research Options for Retail | Market Research Company

    7 Market Research Options for Retail | Market Research Company

    It’s no secret that retail is a crowded and competitive industry. As a result, consumers are presented with a large array of options, allowing customers to choose where they want to spend their money. Market research in the retail industry is more important now than ever. By speaking with consumers, your retail store will be able to better understand your target market and make better business decisions. Why should a retail store conduct market research? Market research is valuable in hel

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  • write market research rfp

    How to Write a Market Research Request for Proposal (RFP)

    Any RFP process can seem like a daunting and overwhelming task regardless of whether it is written for market research or any number of industries. Request for proposals involves a lot of time, energy, and information gathering. This of course all the work that comes before you've even started the massive task of reviewing the submissions and selecting a vendor. Oftentimes it takes days if not weeks to review all the submissions as a team and find the best market research company that fits y

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  • impact of dry cleaners from covid-19

    What effect has COVID-19 had on U.S. dry cleaners? | PR Survey Firm

    COVID-19 has created ever-evolving challenges for all industries, but particularly those with in-person business models that cannot deliver their services to consumers 100% online. Think business operations such as gasoline stations, hair salons, gyms, and dry cleaners. While there is so much data on how Coronavirus has impacted the United States economy as a whole, there is very little on the effect the pandemic has had on specific B2C or B2B industries. While there is so much data on how Co

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  • Blog - How Much Does a Mystery Shopping Project Cost?

    How Much Does a Mystery Shopping Project Cost?

    If you are reading this post, you are probably considering a mystery shopping market research study. Maybe you have heard or read about it but haven’t the slightest idea what it costs. What is a mystery shop? Before we dive into the line items, I want to take a moment to explain what exactly mystery shopping is. This market research methodology is the process of using undercover “shoppers” to gather information about a product, service, or experience. Mystery shoppers are individuals train

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  • Blog - Is Market Research Necessary for Colleges and Universities?

    How Colleges and Universities Can Measure Student Experience in the Pandemic Era

    We all know colleges and universities put a tremendous amount of resources into academic research, but what about market research? How important is conducting internal research to help grow your institution? If you work in higher education, this is likely a question that has been raised. We are witnessing a pivotal moment for colleges and universities across the country. The concern is mounting among prospective and current students that institutions are becoming unaffordable, as student debt

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  • Blog for How to Conduct Student Focus Groups | Market Research Company for Nonprofits

    How to Conduct Student Focus Groups | Market Research Company for Nonprofits

    Drive Research often works with nonprofit organizations on a variety of market research studies. Recently we completed a focus group recruitment project for a well-known non-profit making organization. The goal of the focus groups was to speak to student caregivers who met very specific criteria, which is an audience with an extremely low incidence rate. The client decided to hold the student caregiver focus groups at Drive Research’s focus group facility in Upstate New York. Why should y

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