Something that nearly all business stakeholders are aware of is the need for engaged, satisfied, and motivated employees.
However, it is all too easy to get caught up in other pressing things, like marketing, sales, and customer experience to ignore the need to invest in employee surveys.
So, here is your reminder that measuring employee satisfaction is still an important, invaluable tool that can improve the performance and engagement of your team!
Continue reading to better understand what an employee survey actually is, and to see four reasons why you should invest in conducting one today.
For a short synopsis here is a 60-second video discuss employee survey benefits.
What is an Employee Survey?
An employee survey is a tool used by an organization to gather feedback from employees, to measure things like employee satisfaction and engagement. An employee will usually answer the survey anonymously, and data is typically viewed in aggregate form.
Used since at least the 1920s, employee surveys have, for nearly a century, has provided employers with a holistic view of how their employees see the company from a wide range of perspectives.
There are actually several different types of employee surveys that you can use, depending on the situation and what kind of information you are looking to get out of them.
Reasons to Invest in Employee Surveys
1. Employees Feel Heard
Without a survey to express their opinions, employees will probably think that you do not care about them or what they have to say.
By simply sending out a regular employee survey, you’re giving them a specific channel to safely and anonymously direct their concerns regarding the workplace.
Having the opportunity to share how they feel, combined with the safety of anonymity, allows employees to share honest, truthful information.
This has the potential to have an impact on other aspects of your business as well, like greater communication and transparency between employees and their management.
2. Employee Surveys Are Actionable
By giving your employees a voice, you’re doing yourself a favor as well.
Direct feedback from employees can help solidify the next steps that your organization takes to resolve employee pain points and combat any emerging problems.
And not only can you take action, but your employees can too.
Psychologists have long said that by simply asking questions you can change a person’s behaviors. This could be very beneficial in the realm of employee engagement.
Our employee survey company recommends asking your team how they think they would be more engaged and productive in the workplace, and chances are they’ll seek out tools and resources on their own to do just that.
3. Employee Turnover is Reduced
Routinely conducted employee surveys can detect any potential issues or obstacles currently faced by employees.
The anonymity provided by the survey gives employees the opportunity to be honest and real in regards to how they really feel about their job.
Employees who feel appreciated are more likely to want to stay on board.
By catching any issues early, rather than waiting to face them head-on, you can show your employees that you care about their overall experience.
This creates a better working environment, happier and more productive employees, and less employee turnover.
Learn more about how your organizations can increase employee retention and reduce staff turnover.
4. Critical Thinking is Encouraged
We’ve all experienced it. Time passes and we quickly get lost in the tedious, day-to-day activities while losing sight of the bigger picture goals of the business.
Completing an employee survey gets people thinking about broader issues within the organization, which is something we might not do on a regular basis.
This sort of critical thinking can then translate into better problem-solving and work ethic.
With issues raised in the survey now addressed and managed, employees are able to continue thinking critically about how they can improve not only their performance but the company’s as well.
Employee Surveys with a Third-Party Market Research Company
One of the best ways to acquire unbiased, actionable insights through an employee survey is by partnering with a third-party market research company, like Drive Research.
The experienced team members at Drive Research have the knowledge and expertise to assist you every step of the way as you survey your employees.
From forming clear objectives to coming up with the right questions to ask, there a lot of things to keep in mind when conducting an employee survey.
We cover this topic at length in the Ultimate Guide to Using a Third-Party for Employee Surveys.
And now that you know some of the top reasons for doing so, an employee survey should be the next thing on your to-do list!
Drive Research is a national market research company located in Upstate New York. Our full-service firm often executes employee surveys for brands across the world. We provide expert survey design, fieldwork, and analysis so you can focus on other business priorities.
To receive an employee survey quote or a proposal from Drive Research, contact us today!
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Devan's love for learning serves him well as a market research professional. With two years of both quantitative and qualitative research in the healthcare space under his belt, he knows what it takes to answer some of the toughest market research questions.
Learn more about Devan, here.