Healthcare & Hospitals Market Research

Surveys, Focus Groups, Patient Experience Research

Market research helps keep the pulse of your healthcare organization or hospital. Patients feel more empowered than ever in choosing where and from whom to access healthcare services.


The healthcare consumer is making decisions on healthcare options using a similar process as they would if they were buying a home, buying a vehicle, or making a shopping trip.


Brand identity, service awareness, and reputation are paramount in healthcare. Common types of healthcare market research include online surveys, phone surveys, and focus groups.


With a healthcare and hospital research company in Syracuse, NY like Drive Research, we cater our custom research projects to inform your organization's strategy and marketing. This will create insights and strategic takeaways for decision-making but can also support any government mandated data you already collect such as patient satisfaction surveys. Drive integrates the facts and informs the next steps.

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