Banking Market Research Company

Unlock untapped opportunities and gain a competitive edge with comprehensive market research tailored to your bank's unique needs. Understand customer behavior, identify industry trends, and make data-driven decisions that drive growth.

Whether your bank is looking for data to inform product development, marketing strategies, or operational improvements, Drive Research can help.


Banks Choose Us for Market Research

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Our Banking Market Research Services

As a financial services market research company, Drive Research offers various qualitative and quantitative studies based on your bank's unique goals and objectives. Here are just a few of the many services our banking market research company offers. 


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New Account Opening Surveys

A new account opening survey asks customers about their experience with the account opening process, including the ease of opening the account, the level of service received, and any areas for improvement.

The feedback collected from these surveys can help banks identify opportunities to improve the account opening process, enhance the customer experience, and increase customer satisfaction and loyalty.


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Customer Surveys

A customer or member survey for a bank covers a variety of topics, such as overall satisfaction with the bank, the customer experience, product and service offerings, and interest in new products or services.

The feedback collected from customer satisfaction surveys can help banks identify areas for improvement and develop strategies to enhance the overall customer experience and increase customer loyalty.


Closed Account Surveys

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A closed account survey is a feedback mechanism used to gather feedback from customers who have recently closed their accounts.

These surveys typically ask customers about the reasons for closing their account(s), the level of service received, and any areas for improvement.

By analyzing this feedback, banks can identify the reasons behind customer churn and improve the customer experience for future customers.


Online and Mobile Banking User Experience (UX) Research

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Studies show most consumers (61%) use digital banking services at least once a week.

UX research can help banks improve the mobile banking experience for their customers, making it more user-friendly, efficient, and enjoyable.

Better yet, a better mobile banking UX can give banks a competitive advantage over other local or national branches, attracting and retaining customers who value a seamless and easy-to-use online banking experience.


Branch Mystery Shopping

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Branch mystery shopping is a research method where trained evaluators pose as regular customers and visit bank branches to evaluate the quality of service provided.

The feedback collected from branch mystery shopping can help banks identify areas for improvement in customer service, sales processes, and product offerings.

Whether the mystery shops happen in person, online, or over the phone, our banking market research company can help.


Gain valuable insights into your customers' experiences and stay ahead of your competition by conducting custom bank market research.

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What Clients Are Saying About Our Banking Market Research Company

Banks and financial institutions employing market research with Drive Research gain valuable insights into their customer's needs and preferences, allowing them to remain competitive in a crowded industry. It’s why we’ve earned a near-perfect 5-star Google rating

Frequently Asked Questions About Our Banking Market Research Services

How do you conduct banking market research?

There are many market research options for banks and credit unions, each with their own process and steps. Though, banking market research typically involves a systematic and comprehensive study of the banking industry, its products and services, customers, competition, and overall market trends.

What does market research do for a bank?

Market research provides valuable insights for banks that can help them make informed business decisions and develop effective marketing strategies.

Here are some ways that market research can benefit banks:

  1. Identify customer needs
  2. Evaluate competition
  3. Determine market trends
  4. Test marketing campaigns
  5. Measure customer satisfaction

Overall, market research can help banks make data-driven decisions and improve their products, services, and marketing strategies, leading to increased customer satisfaction, retention, and profitability.

How much do banking market research services cost?

The cost of banking market research can vary widely depending on the scope and complexity of the study, the research methods used, and the size of the target audience.  Typically, $5,000 is the minimum cost banks can expect to pay for custom market research.

How long does banking market research take?

The duration of banking market research can vary depending on the scope and complexity of the study, the research methods used, and the size of the target audience. Typically, banking market research can take anywhere from a few weeks to several months to complete.

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We are passionate about the achievement and success of our clients. Our research studies provide organizations with actionable, data-driven insights - and this is demonstrated through our case studies. 

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