Resource Center

Market Research Resources

Stay Informed with Expert Tips, Industry News, and Best Practices

Featured Resource

Your Guide to Choosing a Market Research Firm

Choosing a market research firm can be a daunting task. Especially when selecting the right partner hinges on making informed decisions for your marketing, operations, and strategy. In this comprehensive guide, we’ll take you through the essential steps to consider when hiring a market research firm.

Man doing market research on computer

Retail store with purses and shoes

<img class="lazy" loading="lazy" src="https://www.driveresearch.com/wp-content/uploads/2024/10/retail-768x402.jpg" alt="Retail store with purses and shoes" width="768" height="402"/>

Chart going down

<img class="lazy" loading="lazy" src="https://www.driveresearch.com/wp-content/uploads/2024/10/What-is-Regression-Analysis-How-Is-It-Used-768x402.jpg" alt="Chart going down" width="768" height="402"/>

Innovation for business startup

In-depth interview

Dry January concept, empty glasses, bottles and corks on a gray background

Man Watching streaming apps with Remote in Hand

Professionals and alumni talking during mixer or party

<img class="lazy" loading="lazy" src="https://www.driveresearch.com/wp-content/uploads/2025/12/Professionals-and-alumni-talking-during-mixer-or-party-768x377.jpg" alt="Professionals and alumni talking during mixer or party" width="768" height="377"/>

How-Market-Research-Can-Help-College-Enrollment-Efforts

December 15, 2025

Retail store with purses and shoes

<img class="lazy" loading="lazy" src="https://www.driveresearch.com/wp-content/uploads/2024/10/retail-768x402.jpg" alt="Retail store with purses and shoes" width="768" height="402"/>

Blog Posts

December 15, 2025

Chart going down

<img class="lazy" loading="lazy" src="https://www.driveresearch.com/wp-content/uploads/2024/10/What-is-Regression-Analysis-How-Is-It-Used-768x402.jpg" alt="Chart going down" width="768" height="402"/>

Blog Posts

December 15, 2025

Professionals and alumni talking during mixer or party

<img class="lazy" loading="lazy" src="https://www.driveresearch.com/wp-content/uploads/2025/12/Professionals-and-alumni-talking-during-mixer-or-party-768x377.jpg" alt="Professionals and alumni talking during mixer or party" width="768" height="377"/>

Case Studies