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Your Guide to Choosing a Market Research Firm

Choosing a market research firm can be a daunting task. Especially when selecting the right partner hinges on making informed decisions for your marketing, operations, and strategy. In this comprehensive guide, we’ll take you through the essential steps to consider when hiring a market research firm.

Man doing market research on computer

a woman touching a dial showing the nps scale for employees as the enps scale

<img class="lazy" loading="lazy" src="https://www.driveresearch.com/wp-content/uploads/2024/11/a-woman-touching-a-dial-showing-the-nps-scale-for-employees-as-the-enps-scale-1-768x402.jpg" alt="a woman touching a dial showing the nps scale for employees as the enps scale" width="768" height="402"/>

Black woman thinking in front of an orange background

<img class="lazy" loading="lazy" src="https://www.driveresearch.com/wp-content/uploads/2024/10/how-to-calculate-net-promoter-score-768x402.jpg" alt="Black woman thinking in front of an orange background" width="768" height="402"/>

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a piece of paper with writing on it showing b2b qualitative analysis research reports

Dry January concept, empty glasses, bottles and corks on a gray background

Man Watching streaming apps with Remote in Hand

in home adult health product testing ihut project with a nurse and a woman smiling

Professionals and alumni talking during mixer or party

February 3, 2026

a woman touching a dial showing the nps scale for employees as the enps scale

<img class="lazy" loading="lazy" src="https://www.driveresearch.com/wp-content/uploads/2024/11/a-woman-touching-a-dial-showing-the-nps-scale-for-employees-as-the-enps-scale-1-768x402.jpg" alt="a woman touching a dial showing the nps scale for employees as the enps scale" width="768" height="402"/>

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February 2, 2026

Black woman thinking in front of an orange background

<img class="lazy" loading="lazy" src="https://www.driveresearch.com/wp-content/uploads/2024/10/how-to-calculate-net-promoter-score-768x402.jpg" alt="Black woman thinking in front of an orange background" width="768" height="402"/>

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February 2, 2026

Magnified glass over B2B on blue background

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