Qualitative Market Research Company

Drive Research is a full-service qualitative market research company that specializes in common methodologies such as focus groups, in-depth interviews, phone surveys, qualitative recruiting, and more.

We are strong believers in using qualitative market research to provide a more holistic understanding of consumer perspectives. Doing so helps enable businesses to make informed decisions, develop targeted marketing strategies, and create products or services that better meet the needs and desires of their target buyers.


B2B and B2C Brands Trust Us With Qualitative Market Research

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Qualitative Market Research Services

We are not a one-stop shop. Our qualitative market research company works with you to tailor our services to your specific needs and objectives, ensuring that you get the insights you need to drive your business forward. Here are just a few of the many qualitative market research services provided by Drive Research.

Focus Groups

Whether it be an in-person study at our Syracuse focus group facility, hosting groups in other parts of the U.S., or conducting an online focus group, Drive Research can help.

With our comprehensive services, we also handle all aspects of the study from recruiting participants and moderating sessions to designing the discussion guide and delivering insightful reports.


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In-Depth Interviews

Gain access to our skilled interviewers who can extract rich insights, uncovering hidden motivations and preferences of your target audience.

You will walk away with a deeper understanding of your customer's needs, preferences, and motivations, empowering you to make data-driven decisions that drive business growth and success.


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Phone Surveys

our qualitative market research company brings a unique blend of credibility, passion, and active listening skills to every phone survey study we undertake.

We have experience working on both small and large-scale research projects with upwards of 400 completed surveys, ensuring comprehensive and reliable data collection for your business.


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Qualitative Recruiting

Qualitative recruiting can be the most challenging and resource-intensive aspect of a market research study. But it doesn't have to be.

Our qualitative recruitment services include various approaches to finding, screening, and scheduling B2B and B2C audiences for all types of qualitative market research.


Gain in-depth insights into your target audience and make data-driven decisions by partnering with our expert qualitative market research company

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What Clients Say About Our Qualitative Market Research Services

Employing qualitative market research with Drive Research helps businesses remain a step ahead of their counterparts in any industry. It’s why we’ve earned a near-perfect 5-star Google rating from both clients and market research participants.

Frequently Asked Questions About Our Qualitative Market Research Services

What is qualitative market research?

Qualitative market research is a method of gathering insights and understanding consumer behavior through in-depth exploration of individuals' attitudes, motivations, and preferences. It involves techniques such as interviews, focus groups, and observation to uncover rich and nuanced data that aids in decision-making and shaping marketing strategies.

What are examples of qualitative market research?

Examples of qualitative market research include conducting in-depth interviews with consumers to understand their experiences and perceptions, organizing focus groups to explore group dynamics and gather collective opinions, and employing ethnographic research methods to observe and study consumer behavior in real-world settings. 

What are the benefits of qualitative market research?

Qualitative market research offers several benefits, including the ability to uncover deep consumer insights, understand the "why" behind consumer behavior, and discover emerging trends and patterns. 

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