Market Research Glossary

  • market-research-methodology-02142018

    What is the Best Market Research Methodology?

    The best methodology in market research is in the eye of the beholder. Each unique method has pros and cons. What is a benefit to one methodology might cause a drawback to another. Choosing the best market research methodology is a bit of a science. Understanding project objectives, outcomes, and needs help drive direction on which path to choose. Choose the right path. Use a market research firm to help you decide on which methodology best addresses your project objectives. Here are 3 unique

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  • great-research-interviewer-in-depth-market-02092018

    What Makes a Great Research Interviewer? | In-Depth Interviews (IDI)

    So you are curious about in-depth interviews (IDIs) and wondering what makes a great research interviewer? Drive Research to the rescue! IDIs are a type of qualitative market research used to explore new topics or ideas. For example, a company may decide to conduct IDIs if they were in the planning stages for developing a new product. We like to think of qualitative research as a tool to explore, while quantitative research is used to measure. An awesome research interviewer has a greater tale

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  • cpi market research

    What is CPI in Market Research? | Glossary

    When you work with an online panel vendor you will undoubtedly be quoted a CPI. When you saw this acronym first come by your inbox you probably had no idea what it meant. Sound about right? You may have seen CPC (cost per complete), LOI (length of interview), or one of these 20 market research acronyms you need to know but CPI? In this market research glossary post you'll learn about CPI, what it means, how it impacts your market research survey, and how the cost changes. CPI is one of the mos

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  • Market Research Terms You Need to Know | CX Company Upstate NY

    20 Market Research Terms You Need to Know | CX Company Upstate NY

    So many terms. If you work in market research long enough you'll come across hundreds of terms and industry acronyms. We won't cover all of them in this blog post today, but we'll cover 20 of the major or more common ones. As a customer experience (CX) company in Upstate, NY we use these terms on a daily basis with our clients. We'll help you decipher the market research code on several terms. 1. VoC VoC stands for Voice of Customer (VoC). VoC is a type of market research that focuses on

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  • accompanied shopping trip ast market research

    What is an Accompanied Shopping Trip (AST)? | Market Research 101

    Think market research and data is boring? Clearly you haven't heard about Accompanied Shopping Trips (ASTs) and shop-alongs. Not all methodologies involve sitting behind a laptop drafting an online survey or standing in front of a group of 10 people while your clients watch behind a one-way mirror. Several other beneficial in the moment methodologies exist to collect feedback in a consumer's natural environment. In the case of AST, that natural environment just happens to be in a retail setting

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  • order bias market research consultant

    What is Order Bias? | Market Research Consultant

    When it comes to bias in market research, it's hard to keep track of the number of variables and influencers which could impact your results positively or negatively. Bias wears many faces. It's everywhere. Bias finds it way into every step of the market research process. As a market research consultant you need to identify and neutralize bias as much as possible. Identifying bias is something that you learn and getting better with over time. As your years in market research go by, identifying

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  • paradata market research

    What is Paradata in Market Research?

    In a market research survey, not all data is derived from the respondent. Several other data points can prove extremely useful and valuable come analysis time beyond the primary feedback received directly from survey respondents. This additional data can be reviewed and analyzed much like customer feedback. When combined with customer feedback it adds significant value to your market research analysis and reporting. What is paradata in market research? What is Paradata? Paradata is data c

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  • validation market research rochester

    What is Validation in Market Research? | Voice of Customer (VoC) Rochester

    As the days of one-way passive market research communication through online surveys and mobile surveys have become the norm, data quality has come under the microscope. Since Voice of Customer (VoC) firms in Rochester like Drive Research are at the mercy of what is typed by a respondent, additional time must be taken to ensure data quality on the back-end. This one-way communication where a respondent fills out an online survey without any human-to-human interaction leaves the window open for sp

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  • market research glossary buffalo

    Market Research Glossary | Market Research Buffalo NY

    The market research industry is never short of acronyms and terms. Some are more easy to define than others. However, for small business who may not have much experience in the field, the types of market research studies and methodologies available to them can easily become overwhelming. With the small business in mind and those who may not have the depth and breadth of experience in market research, we decided to create a short glossary. The questions below are almost a FAQ of some key industr

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  • research panel market albany

    What is a Research Panel? | Market Research Company Albany, NY

    Market research panels are growing in popularity among all organizations. As a market research company serving Albany and Upstate New York, Drive Research has worked with a number of organizations to help them build their in-house research panels. Requests to build a research panel have grown tremendously in the past 5 years. We all know there is a lot of market research and survey noise in the industry. Consumers are being asked left and right to complete surveys from everything from hamburger

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  • faq market research buffalo

    Market Research FAQs | Market Research Company Buffalo NY

    Market research is all about questions. So it may come as no surprise several questions exist about the market research process as well. How does it work? How is a methodology chosen? How do I get started? We help clients who are new to market research answer these questions on a daily basis. We decided to tackle a few of the more common market research FAQs in this post. This is a compilation of the most beneficial and most frequently asked questions by clients and potential clients. You have

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  • seeding market research rochester ny

    What is Seeding in Marketing Research? | Market Research Firm Rochester, NY

    Nowadays businesses both large and small use customer databases and utilize sales systems and CRM tools to organize data. These systems like Salesforce and Oracle track customer records on everything from contact information to sales transactions and ordering. The best companies find ways to integrate these systems together so insights and analysis can be pulled from all of these big data sources. When it comes to customer surveys it should be no different. The benefit of using the customer fee

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