Market Research Glossary

  • journey-mapping-market-research-03062018

    What is Journey Mapping in Market Research?

    Market researchers can be creative. No really. We can be. Even today, people still think about market research professionals as statisticians, math people, or numbers-gurus. We still hold those associations close to heart, but our job involves so much more than just numbers. It forces us to think about market research differently. Not as a single solution, but as a service that integrates all facets of an organization. As infographics, data visualization, and dashboards have grown in market res

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  • idis-interview-market-research-02152018

    What Are IDIs? | In-depth Interviews Market Research

    Wish you could have a conversation with key customers or target consumers? In-depth interviews (IDIs) are what you have been seeking! As a market research company serving organizations from coast to coast, we know all about IDIs and can walk you through everything you need to know about this market research methodology. We also know choosing a research methodology can be tough if you are new to research or unsure about the benefits of different research methodologies. The decision on what metho

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  • market-research-methodology-02142018

    What is the Best Market Research Methodology?

    The best methodology in market research is in the eye of the beholder. Each unique method has pros and cons. What is a benefit to one methodology might cause a drawback to another. Choosing the best market research methodology is a bit of a science. Understanding project objectives, outcomes, and needs help drive direction on which path to choose. Choose the right path. Use a market research firm to help you decide on which methodology best addresses your project objectives. Here are 3 unique

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  • great-research-interviewer-in-depth-market-02092018

    What Makes a Great Research Interviewer? | In-Depth Interviews (IDI)

    So you are curious about in-depth interviews (IDIs) and wondering what makes a great research interviewer? Drive Research to the rescue! IDIs are a type of qualitative market research used to explore new topics or ideas. For example, a company may decide to conduct IDIs if they were in the planning stages for developing a new product. We like to think of qualitative research as a tool to explore, while quantitative research is used to measure. An awesome research interviewer has a greater tale

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  • cpi market research

    What is CPI in Market Research? | Glossary

    When you work with an online panel vendor you will undoubtedly be quoted a CPI. When you saw this acronym first come by your inbox you probably had no idea what it meant. Sound about right? You may have seen CPC (cost per complete), LOI (length of interview), or one of these 20 market research acronyms you need to know but CPI? In this market research glossary post you'll learn about CPI, what it means, how it impacts your market research survey, and how the cost changes. CPI is one of the mos

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  • Market Research Terms You Need to Know | CX Company Upstate NY

    20 Market Research Terms You Need to Know | CX Company Upstate NY

    So many terms. If you work in market research long enough you'll come across hundreds of terms and industry acronyms. We won't cover all of them in this blog post today, but we'll cover 20 of the major or more common ones. As a customer experience (CX) company in Upstate, NY we use these terms on a daily basis with our clients. We'll help you decipher the market research code on several terms. 1. VoC VoC stands for Voice of Customer (VoC). VoC is a type of market research that focuses on

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  • mobile diary market research

    What Is a Mobile Diary? | Market Research 101

    Are your market research methodologies stale? Focus groups have been around since the Mad Men era of advertising in the 1950s and 1960s. So much has changed since then, marketing has evolved, communication has evolved, why hasn't your market research? Liptsick focus groups from Mad Men via YouTube The mobile market research (MMR) movement is growing at an incredible adoption rate over the past 12 years. Drive Research talked about 4 key drivers to the growth of mobile in a prior blog. These dr

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  • accompanied shopping trip ast market research

    What is an Accompanied Shopping Trip (AST)? | Market Research 101

    Think market research and data is boring? Clearly you haven't heard about Accompanied Shopping Trips (ASTs) and shop-alongs. Not all methodologies involve sitting behind a laptop drafting an online survey or standing in front of a group of 10 people while your clients watch behind a one-way mirror. Several other beneficial in the moment methodologies exist to collect feedback in a consumer's natural environment. In the case of AST, that natural environment just happens to be in a retail setting

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  • b2c b2b market research definition

    Definition of B2C and B2B Market Research

    One of the most basic audience breakdowns you'll want to determine before you start any market research is understanding who you will be targeting. Two of the most high-level segments you'll be reviewing is business-to-consumer and business-to-business audiences. Each are two very different segments and focuses for your market research project. What is the difference between B2C and B2B market research? Let's review some of the basic differences between B2C and B2B research. What is B2C M

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  • order bias market research consultant

    What is Order Bias? | Market Research Consultant

    When it comes to bias in market research, it's hard to keep track of the number of variables and influencers which could impact your results positively or negatively. Bias wears many faces. It's everywhere. Bias finds it way into every step of the market research process. As a market research consultant you need to identify and neutralize bias as much as possible. Identifying bias is something that you learn and getting better with over time. As your years in market research go by, identifying

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  • paradata market research

    What is Paradata in Market Research?

    In a market research survey, not all data is derived from the respondent. Several other data points can prove extremely useful and valuable come analysis time beyond the primary feedback received directly from survey respondents. This additional data can be reviewed and analyzed much like customer feedback. When combined with customer feedback it adds significant value to your market research analysis and reporting. What is paradata in market research? What is Paradata? Paradata is data c

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  • validation market research rochester

    What is Validation in Market Research? | Voice of Customer (VoC) Rochester

    As the days of one-way passive market research communication through online surveys and mobile surveys have become the norm, data quality has come under the microscope. Since Voice of Customer (VoC) firms in Rochester like Drive Research are at the mercy of what is typed by a respondent, additional time must be taken to ensure data quality on the back-end. This one-way communication where a respondent fills out an online survey without any human-to-human interaction leaves the window open for sp

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