Market Research Glossary
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What is a Red Herring? | Definition, Benefits, and Sample Questions
Posted at: 5/14/2020 12:30 PM
What is a Red Herring Question? One way to separate the true survey respondents from the reward giveaway abusers is to insert a red herring question in your questionnaire. A red herring question is a quality control measure in a survey by which you place oddball questions within a series of regular questions to easily identify those who fully read and engaged in the survey and those who are not. At the conclusion of fieldwork, you can filter your data to show the respondents who need to be
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What is a Red Herring? | Definition, Benefits, and Sample Questions
Posted at: 5/13/2020 12:30 PM
What is a Red Herring Question? One way to separate the true survey respondents from the reward giveaway abusers is to insert a red herring question in your questionnaire. A red herring question is a quality control measure in a survey by which you place oddball questions within a series of regular questions to easily identify those who fully read and engaged in the survey and those who are not. At the conclusion of fieldwork, you can filter your data to show the respondents who need to be
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What is Net Brand Advocacy (NBA) in Market Research?
Posted at: 1/29/2020 1:30 PM
Is NPS or Net Promoter Score the “best” metric? Market research pros often use NPS as a starting point to help understand customer satisfaction and behaviors. However, it’s important to understand other factors affecting customers that NPS does not take into account. It’s also important to understand metrics like this will always be evolving. This is where net brand advocacy (NBA) comes into play. First, what is NPS? Net Promoter Score (NPS) is a popular metric used by organizations to shed l
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What is Net Brand Advocacy (NBA) in Market Research?
Posted at: 1/29/2020 1:30 PM
Is NPS or Net Promoter Score the “best” metric? Market research pros often use NPS as a starting point to help understand customer satisfaction and behaviors. However, it’s important to understand other factors affecting customers that NPS does not take into account. It’s also important to understand metrics like this will always be evolving. This is where net brand advocacy (NBA) comes into play. First, what is NPS? Net Promoter Score (NPS) is a popular metric used by organizations to shed l
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Posted at: 12/10/2019 6:42 PM
Wondering if continuing an employee or customer program is still offering value to your organization? Or, perhaps you need to determine if a business strategy is working as effectively as possible? Evaluation research can help answer these questions and plenty of others. In this post, our full-service market research company will answer: What is evaluation research? How is evaluation research is conducted? What are the benefits of evaluation research? Wondering if continuing an employ
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Posted at: 12/10/2019 6:42 PM
Wondering if continuing an employee or customer program is still offering value to your organization? Or, perhaps you need to determine if a business strategy is working as effectively as possible? Evaluation research can help answer these questions and plenty of others. In this post, our full-service market research company will answer: What is evaluation research? How is evaluation research is conducted? What are the benefits of evaluation research? Wondering if continuing an employ
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What is a Simulated Test Market (STM)? | Qualitative Research Company
Posted at: 12/4/2019 5:37 PM
Wondering what a simulated test market (STM) is? Our qualitative research company has the answers to common questions surrounding this methodology! An STM is another form of qualitative market research. For many qualitative research projects, the goal is to explore an idea with specific types of people. More specifically, the goal of a simulated test market project is to better understand potential customers and the reasoning behind their decision making. The results can power strategies to im
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What is a Simulated Test Market (STM)? | Qualitative Research Company
Posted at: 12/4/2019 5:37 PM
Wondering what a simulated test market (STM) is? Our qualitative research company has the answers to common questions surrounding this methodology! An STM is another form of qualitative market research. For many qualitative research projects, the goal is to explore an idea with specific types of people. More specifically, the goal of a simulated test market project is to better understand potential customers and the reasoning behind their decision making. The results can power strategies to im
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What are Gang Surveys in Market Research?
Posted at: 11/14/2019 5:27 PM
In the market research world, you are never short of choices of methodologies. One of the less popular market research services is gang surveys. Gang surveys in market research are conducting in a facility where a group of people travel to the location to test, view, touch, and feel a product and immediately provide feedback through a survey. These become a quick way to test a new product and gather immediate feedback. Working with a partner or market research consultant familiar with the indu
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What are Gang Surveys in Market Research?
Posted at: 11/14/2019 5:27 PM
In the market research world, you are never short of choices of methodologies. One of the less popular market research services is gang surveys. Gang surveys in market research are conducting in a facility where a group of people travel to the location to test, view, touch, and feel a product and immediately provide feedback through a survey. These become a quick way to test a new product and gather immediate feedback. Working with a partner or market research consultant familiar with the indu
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What is Door-to-Door Interviewing? | Full-Service Market Research Company
Posted at: 10/30/2019 1:53 PM
Door-to-door interviews are a valuable tool for conducting market research. Although less common in today’s digital era, when specific demographics are difficult to reach, market researchers are able to utilize these seemingly “old” methods to collect high-quality data. Door-to-door interviews allow researchers to reach specific geodemographics, reach hard to reach demographics, provide a personalized approach, and collect high-quality data. In this blog post, Drive Research, a full-service
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What is Door-to-Door Interviewing? | Full-Service Market Research Company
Posted at: 10/30/2019 1:53 PM
Door-to-door interviews are a valuable tool for conducting market research. Although less common in today’s digital era, when specific demographics are difficult to reach, market researchers are able to utilize these seemingly “old” methods to collect high-quality data. Door-to-door interviews allow researchers to reach specific geodemographics, reach hard to reach demographics, provide a personalized approach, and collect high-quality data. In this blog post, Drive Research, a full-service