Market Research Glossary
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Explaining Semantic Differential Scales [+ Example Questions]
Posted at: 5/4/2023 12:30 PM
Semantic differential scales are a popular type of survey question used in market research to measure attitudes toward a particular concept or object. This type of scale uses a series of bipolar adjectives or phrases to evaluate the respondent's perception and evaluation of a concept or object. In this blog post, our market research company explains what semantic differential scales are, how they work, and provide examples of different types of questions to help you understand how to use them
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Hybrid Research: Combining Qualitative & Quantitative Methods
Posted at: 4/10/2023 12:30 PM
Deciding between qualitative or quantitative research methods? Who says you have to choose? With hybrid market research, you don't have to. No matter your business objectives or goals, there are a number of qualitative or quantitative methodologies at your disposal. Each method is designed to answer a specific question in order to get desirable and actionable results. But, with hundreds of types of market research methodologies to choose from, it is easy to get bogged down in choosing just on
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What is Data-Driven Decision Making? (And Why It's So Important)
Posted at: 3/27/2023 12:30 PM
As human beings, we often make split-second decisions based on feeling and intuition, without taking the outcome or consequence into account. We can’t always help it, we are emotional and empathetic creatures after all! But, when it comes to making business decisions, it is crucial to take all external factors into account before taking any decisive action. Through the process of data-driven decision-making (DDDM), organizations can ensure that their business goals and objectives are guided
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What is Incidence Rate (IR) in Market Research?
Posted at: 3/24/2023 12:30 PM
This article will give you a better understanding of incidence rate in market research detailing exactly how low and high IRs can impact the feasibility and cost of your market research study. What is Incidence Rate (IR) in Market Research? Incidence rate (IR) in market research is defined as the number of respondents from a sample pool that will qualify for your study. It is often synonymous with the qualification rate. High incidence rate means a greater number of people qualify for the
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Dyads & Triads in Market Research: What's the Difference?
Posted at: 3/20/2023 12:30 PM
In this article, we'll walk you through an explanation of dyads and triads, examples of how they are used in market research, and their benefits over traditional qualitative methodologies. What are Dyads in Market Research? Dyads in market research are qualitative research discussions consisting of 2 participants together, led by a moderator. The two people selected for the dyad will either come as a pair who know one another, or two strangers that have never met. Common examples of dyads
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What is Mobile Ethnography? [Definition, Examples & Benefits]
Posted at: 3/9/2023 1:30 PM
In the market research industry, mobile ethnography provides valuable insights and can have several key advantages over other types of market research methodologies. The flexibility of mobile market research approaches combined with the above benefits creates a strong return on investment. Our market research company details more about what mobile ethnography is, the benefits of using it, and example studies. Interested in conducting a mobile ethnography study? We can help with that too. Co
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What is Regression Analysis & How Is It Used?
Posted at: 3/8/2023 1:30 PM
Regression analysis helps organizations make sense of priority areas and what factors have the most impact and influence on their customer relationships. It allows researchers and brands to read between the lines of the survey data. This article will help you understand the definition of regression analysis, how it is commonly used, and the benefits of using regression research. Interested in using regression analysis? Drive Research can help with that too. Reach our market research company
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![What is a Pilot Study? [+ Benefits, Examples, & Process]](/media/5227/paper-plane-path.png)
What is a Pilot Study? [+ Benefits, Examples, & Process]
Posted at: 3/6/2023 1:30 PM
A pilot study sets the stage for a long-term successful market research project. Walk before you run. Don't bite off more than you can chew. Start small. You've heard them all and a pilot market research study employs the same approach. In this post, we'll cover everything you need to know about pilot surveys – their importance, examples, and steps to completing a successful study. Interested in conducting a pilot study? Get a quote from Drive Research. Contact our market research compan
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What is Net Promoter Score (NPS)? [+Benefits & Formula]
Posted at: 2/24/2023 1:30 PM
Net Promoter Score (NPS) is a critical metric in tracking customer loyalty. It is one of the most practical methods for gauging the attitudes and behaviors of customers. So, how can you measure net promoter score, and why is it so influential in customer experience management? In this ultimate guide, our net promoter score company thoroughly explains everything you need to know about this widely used customer satisfaction metric. Article Contents What is NPS? How to calculate NPS What is
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What is Evaluation Research? + [Methods & Examples]
Posted at: 2/20/2023 1:30 PM
Every business and organization has goals. But, how do you know if the time, money, and resources spent on strategies to achieve these goals are working? Or, if they’re even worth it? Evaluation research is a great way to answer these common questions as it measures how effective a specific program or strategy is. In this post, we’ll cover what evaluation research is, how to conduct it, the benefits of doing so, and more. Article Contents Definition of evaluation research The purpose of p
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Online Qualitative Research: What It Is & How to Conduct It
Posted at: 2/3/2023 2:43 PM
Spend any amount of time searching online or reading about modern market research, and you are bound to see talk of online qualitative research. But what is it? Online qualitative research is just that– qualitative research that is conducted remotely or virtually. And, in 2023, it’s arguably the most popular form of qualitative research and will only get bigger. There may be some hesitation when reshaping your market research for the digital world. But ultimately, it’s important to realize
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MaxDiff Analysis: What Is It & How to Use It
Posted at: 2/3/2023 1:30 PM
MaxDiff is a form of discrete questioning in market research that asks respondents to choose between the best and worst options out of a list of attributes. It is commonly used for new product ideas, ad concept testing, packaging designs, and more. In this post, we'll discuss MaxDiff analysis in more detail – what it is, when to use it, how to analyze MaxDiff survey results, and more. What is MaxDiff? Maximum Differential (MaxDiff) analysis is used in survey research and other forms of e