Market Research Glossary

  • What is evaluation research-thumbnail

    What is Evaluation Research?

    Wondering if continuing an employee or customer program is still offering value to your organization? Or, perhaps you need to determine if a business strategy is working as effectively as possible? Evaluation research can help answer these questions and plenty of others. In this post, our full-service market research company will answer: What is evaluation research?  How is evaluation research is conducted? What are the benefits of evaluation research? Wondering if continuing an employ

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  • What is evaluation research-thumbnail

    What is Evaluation Research?

    Wondering if continuing an employee or customer program is still offering value to your organization? Or, perhaps you need to determine if a business strategy is working as effectively as possible? Evaluation research can help answer these questions and plenty of others. In this post, our full-service market research company will answer: What is evaluation research?  How is evaluation research is conducted? What are the benefits of evaluation research? Wondering if continuing an employ

    Read More

  • what is a simulated test market (stm) | drive research

    What is a Simulated Test Market (STM)? | Qualitative Research Company

    Wondering what a simulated test market (STM) is? Our qualitative research company has the answers to common questions surrounding this methodology! An STM is another form of qualitative market research. For many qualitative research projects, the goal is to explore an idea with specific types of people. More specifically, the goal of a simulated test market project is to better understand potential customers and the reasoning behind their decision making. The results can power strategies to im

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  • what is a simulated test market (stm) | drive research

    What is a Simulated Test Market (STM)? | Qualitative Research Company

    Wondering what a simulated test market (STM) is? Our qualitative research company has the answers to common questions surrounding this methodology! An STM is another form of qualitative market research. For many qualitative research projects, the goal is to explore an idea with specific types of people. More specifically, the goal of a simulated test market project is to better understand potential customers and the reasoning behind their decision making. The results can power strategies to im

    Read More

  • What are gang surveys in market research? | Drive Research

    What are Gang Surveys in Market Research?

    In the market research world, you are never short of choices of methodologies. One of the less popular market research services is gang surveys. Gang surveys in market research are conducting in a facility where a group of people travel to the location to test, view, touch, and feel a product and immediately provide feedback through a survey. These become a quick way to test a new product and gather immediate feedback. Working with a partner or market research consultant familiar with the indu

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  • What are gang surveys in market research? | Drive Research

    What are Gang Surveys in Market Research?

    In the market research world, you are never short of choices of methodologies. One of the less popular market research services is gang surveys. Gang surveys in market research are conducting in a facility where a group of people travel to the location to test, view, touch, and feel a product and immediately provide feedback through a survey. These become a quick way to test a new product and gather immediate feedback. Working with a partner or market research consultant familiar with the indu

    Read More

  • door to door interviewing with Drive Research

    What is Door-to-Door Interviewing? | Full-Service Market Research Company

    Door-to-door interviews are a valuable tool for conducting market research. Although less common in today’s digital era, when specific demographics are difficult to reach, market researchers are able to utilize these seemingly “old” methods to collect high-quality data. Door-to-door interviews allow researchers to reach specific geodemographics, reach hard to reach demographics, provide a personalized approach, and collect high-quality data. In this blog post, Drive Research, a full-service

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  • door to door interviewing with Drive Research

    What is Door-to-Door Interviewing? | Full-Service Market Research Company

    Door-to-door interviews are a valuable tool for conducting market research. Although less common in today’s digital era, when specific demographics are difficult to reach, market researchers are able to utilize these seemingly “old” methods to collect high-quality data. Door-to-door interviews allow researchers to reach specific geodemographics, reach hard to reach demographics, provide a personalized approach, and collect high-quality data. In this blog post, Drive Research, a full-service

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  • What is Executive Interviewing? | How to Survey Hard-to-Reach B2B Professionals

    Generally, market research surveys aim to reach decision-makers, whether this is household consumers or corporate professionals. When comparing B2B and B2C audiences, however, corporate B2B customers can be much harder to reach. Executive interviewing is based on the notion of surveying high-level business professionals. However because this audience works in a business environment, high response rates can be much harder to achieve. This is perhaps the biggest challenge when conducting in-depth

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  • What is Executive Interviewing? | How to Survey Hard-to-Reach B2B Professionals

    Generally, market research surveys aim to reach decision-makers, whether this is household consumers or corporate professionals. When comparing B2B and B2C audiences, however, corporate B2B customers can be much harder to reach. Executive interviewing is based on the notion of surveying high-level business professionals. However because this audience works in a business environment, high response rates can be much harder to achieve. This is perhaps the biggest challenge when conducting in-depth

    Read More

  • what is radius recruiting | roads intertwining

    What is a Radius Recruit? | Explaining the Definition, Benefits, and Uses

    Recruiting for qualitative and quantitative market research is an integral component in the success of a research study. Oftentimes it can be challenging to pin down the exact audience necessary to offer the accurate and high quality feedback businesses need to move the needle and see an increase in sales. This is extremely apparent when conducting market research for brick and mortar organizations. Is it possible to find market research participants that have recently visited a store location

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  • what is radius recruiting | roads intertwining

    What is a Radius Recruit? | Explaining the Definition, Benefits, and Uses

    Recruiting for qualitative and quantitative market research is an integral component in the success of a research study. Oftentimes it can be challenging to pin down the exact audience necessary to offer the accurate and high quality feedback businesses need to move the needle and see an increase in sales. This is extremely apparent when conducting market research for brick and mortar organizations. Is it possible to find market research participants that have recently visited a store location

    Read More