Market Research Glossary

  • differential-scale-market-research-08232018

    Explaining Semantic Differential Scales [+ Example Questions]

    Semantic differential scales are a popular type of survey question used in market research to measure attitudes toward a particular concept or object. This type of scale uses a series of bipolar adjectives or phrases to evaluate the respondent's perception and evaluation of a concept or object. In this blog post, our market research company explains what semantic differential scales are, how they work, and provide examples of different types of questions to help you understand how to use them in

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  • what is a loaded question market research

    What is a Loaded Question in Surveys? [+ Examples]

    Have you ever participated in a survey or questionnaire and felt like the questions were designed to sway your answers in a certain direction? You're not alone. One of the most common issues with surveys is the presence of loaded questions. In this article, our market research company explores what loaded questions are, how they differ from leading questions, and provide examples of loaded survey questions to help you recognize (and avoid writing) them. What is a Loaded Question in a Surv

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  • mixed mode data collection market research

    What is Mixed-Method Research? [+ Examples & Benefits]

    Asking better questions, utilizing appropriate methodologies, and implementing efficient techniques for your desired outcome are among the several factors that distinguish successful market research. One effective approach to achieve this is through mixed-method research. Mixed-mode data collection is a term used when multiple methodologies are used to collect data for a single project. This may involve focus groups prior to a quantitative online survey. Or in-depth interviews (IDIs) to gat

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  • hybrid-research-results-market-research-choices-05102019

    Hybrid Research: Combining Qualitative & Quantitative Methods

    Deciding between qualitative or quantitative research methods? Who says you have to choose? With hybrid market research, you don't have to. No matter your business objectives or goals, there are a number of qualitative or quantitative methodologies at your disposal. Each method is designed to answer a specific question in order to get desirable and actionable results. But, with hundreds of types of market research methodologies to choose from, it is easy to get bogged down in choosing just on

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  • Blog: What is Data-Driven Decision Making? (And Why It's So Important)

    What is Data-Driven Decision Making? (And Why It's So Important)

    As human beings, we often make split-second decisions based on feeling and intuition, without taking the outcome or consequence into account. We can’t always help it, we are emotional and empathetic creatures after all! But, when it comes to making business decisions, it is crucial to take all external factors into account before taking any decisive action. Through the process of data-driven decision-making (DDDM), organizations can ensure that their business goals and objectives are guided

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  • Blog: What is Correlation Analysis in Market Research?

    What is Correlation Analysis? [Examples & How to Measure It]

    Correlation analysis is a tremendous tool to use in understanding how one variable affects another. By providing a distinct perspective on which factors impact your business the most, you can feel more confident in the actions you take after the report. Take customer experience, for example. Let's say you have the overall customer satisfaction score you need. But then, you want to know how that correlates with other aspects of the customer experience such as product price, shipping time, or q

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  • what is incidence rate market research firm syracuse ny

    What is Incidence Rate (IR) in Market Research?

    This article will give you a better understanding of incidence rate in market research detailing exactly how low and high IRs can impact the feasibility and cost of your market research study. What is Incidence Rate (IR) in Market Research? Incidence rate (IR) in market research is defined as the number of respondents from a sample pool that will qualify for your study. It is often synonymous with the qualification rate. High incidence rate means a greater number of people qualify for the

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  • Blog: Dyads & Triads in Market Research: Definition, Benefits, and Processes

    Dyads & Triads in Market Research: What's the Difference?

    In this article, we'll walk you through an explanation of dyads and triads, examples of how they are used in market research, and their benefits over traditional qualitative methodologies. What are Dyads in Market Research? Dyads in market research are qualitative research discussions consisting of 2 participants together, led by a moderator. The two people selected for the dyad will either come as a pair who know one another, or two strangers that have never met. Common examples of dyads

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  • Mobile-ethnography-benefits-market-research

    What is Mobile Ethnography? [Definition, Examples & Benefits]

    In the market research industry, mobile ethnography provides valuable insights and can have several key advantages over other types of market research methodologies. The flexibility of mobile market research approaches combined with the above benefits creates a strong return on investment. Our market research company details more about what mobile ethnography is, the benefits of using it, and example studies. Interested in conducting a mobile ethnography study? We can help with that too. Co

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  • REGRESSION ANALYSIS IN MARKET RESEARCH

    What is Regression Analysis & How Is It Used?

    Regression analysis helps organizations make sense of priority areas and what factors have the most impact and influence on their customer relationships. It allows researchers and brands to read between the lines of the survey data. This article will help you understand the definition of regression analysis, how it is commonly used, and the benefits of using regression research. Interested in using regression analysis? Drive Research can help with that too. Reach our market research company

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  • What is a Pilot Study? [+ Benefits, Examples, & Process]

    What is a Pilot Study? [+ Benefits, Examples, & Process]

    A pilot study sets the stage for a long-term successful market research project. Walk before you run. Don't bite off more than you can chew. Start small. You've heard them all and a pilot market research study employs the same approach. In this post, we'll cover everything you need to know about pilot surveys – their importance, examples, and steps to completing a successful study. Interested in conducting a pilot study? Get a quote from Drive Research. Contact our market research compan

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  • what is nps in market research net promoter score

    What is Net Promoter Score (NPS)? [+Benefits & Formula]

    Net Promoter Score (NPS) is a critical metric in tracking customer loyalty. It is one of the most practical methods for gauging the attitudes and behaviors of customers. So, how can you measure net promoter score, and why is it so influential in customer experience management? In this ultimate guide, our net promoter score company thoroughly explains everything you need to know about this widely used customer satisfaction metric. Article Contents What is NPS? How to calculate NPS What is a

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