Market Research Glossary

  • what is maxdiff market research company albany ny

    What is MaxDiff? | Market Research Company Albany, NY

    MaxDiff is a form of discrete questioning in market research which asks respondents choose both extremes - most important and least important, most appealing and least appealing, etc. It's a clever technique to save time for the respondent as there is no need to rank a full list of items. Ranking the importance of eight features (1st = most important to 8 = least important) takes a lot of time, whereas MaxDiff can accomplish the same rank with just two questions of most important and least imp

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  • what are banner runs

    What are Banner Runs? | Market Research Firm Rochester NY

    A core piece of market research reporting over the past few decades has been the inclusion of banner runs. Banner runs or banner tables are large data sets showing percentage results from survey questions broken down by splits of categories. An example of a banner run would be: "Q3 - Would you recommend Company XYZ to a friend or family member?" - broken down by categories such as gender, age, region, household income, etc. Essentially what a banner run looks like is a large table or data set

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  • what is an infographic

    What is an Infographic? | Market Research Company in Syracuse, NY

    The days of the 100+ page market research reports are on their way out if not already gone. The ones that do still exist are hanging on by a thread as readers of these reports are continually pressed for time and the need to decipher hundreds of pages of data quickly. Infographics are all part of the storytelling trend in market research and marketing. It's not the idea of storytelling that it's appealing, it's the ability to explain complex topics simply. Upper management and clients alike wil

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  • what is churn market research firm

    What is Churn? | Market Research Firm in Watertown, NY

    What is Churn? Churn is a term used to quantify a percentage of people who leave a group, organization, or company within a given time period. In the market research world, churn most commonly relates to customers, as in defining the percentage of customers who leave a company within a given year. Churn can also relate to employee turnover, as in the number of employees who leave an organization in a set amount of time. Lastly, churn in market research is also used to denote the number of re

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  • what is customer effort score

    What is CES? | Customer Effort Score

    Customer effort score (CES) has grown in usage and popularity in market research over the past few years. It stems from years of big data analytics and analysis which detailed customer frustration points as being the largest drivers in switching to competitors. In today's digital world, customers are interacting with your brand and product around the clock through apps, websites, 24-7 customer service, and e-commerce. The days of 9:00 PM to 5:00 PM traditional business hours are no longer a true

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  • what is straightlining market research company in syracuse ny

    What is Straightlining? | Market Research Company in Syracuse NY

    When designing surveys online or for mobile, there's a lot of terminology you may hear or read about on Google but not quite grasp. For instance, straightlining? What is straightlining in market research? Straightlining is the act of selecting the same response over and over again down a line of answers on a survey. Straightlining is most common in grid rating questions. Grid rating questions are typically shown in a table format where your numerical scores are shown along the top (e.g. 0 to

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  • what is secondary research market research firm syracuse ny

    What is Secondary Research? | Market Research Firm Syracuse NY

    Secondary research differs from primary research in that it relies solely and completely on information and data available online or through other published sources. Essentially it means you are using data and research collected by someone else. This includes analyzing data prepared by other industry experts and or syndicated databases. There are a number of secondary research vendors and data available for a market research firm. Some of the more popular 3rd party data sources include Census d

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  • what is a dma syracuse

    What is a DMA? | Syracuse DMA Data

    A DMA in market research stands for designated market area. A designated market area is used for media, marketing, and advertising buys. Other common terms for a DMA include media market, broadcast market, and television market area. Those who live in the same designated market area receive the same television channels, similar traditional radio stations, and may share other media outlets such as newspapers. DMAs in market research are important because they often comprise the target markets

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  • what is coding in market research

    What is Coding in Market Research?

    Coding in market research is the process of taking open-ended comments and categorizing them to allow for data analysis. Many telephone surveys and online surveys include at least a few open-ended questions. An open-ended question is when a respondent is questioned and can answer through an open text box. Open-ended questions add considerable length to a telephone and online survey so be careful to not overuse them. At the same time open-ended questions can provide your business with a lot of

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