Market Research Glossary

  • Blog: Market Research vs. Marketing Research: What’s the Difference?

    Market Research vs. Marketing Research: What’s the Difference?

    The two terms we will discuss today seem interchangeable at first glance. It’s only a difference of 3 letters, they can’t be that different right? Well actually, there are many differences between market research and marketing research. To put it more simply, market research pertains to events that occur in and around markets. Marketing research refers to the research tasks related to marketing. I know, it’s still a bit confusing. Throughout this blog post, we will discuss both market and m

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  • what is unaided and aided awareness in market research

    What is Unaided and Aided Awareness in Market Research?

    One of the most common and sought-after metrics in market research is unaided and aided awareness. Whether it is awareness of a product, awareness of a brand, or awareness of advertising, businesses spend an exorbitant amount of money on understanding customers' familiarity. This is because in a consumer's path to purchase, awareness is the first step of an often long decision-making process. If customers are not at least semi-familiar with your product or service, they obviously cannot buy

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  • what is nps in market research net promoter score

    Ultimate Guide to Calculating Your Net Promoter Score (NPS) in 2022

    If you’re intimidated by the term “net promoter score,” (or NPS for short) don’t be. In fact, we’ll treat you to an early definition: an NPS simply refers to how likely someone is to recommend a brand/service/product to someone else. See? That wasn’t so bad. Now, for the fun part –- calculating your net promoter score. In this ultimate guide, our online survey company thoroughly explains everything you need to know about this widely used metric. Article Contents What is NPS? How is NPS c

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  • hybrid-research-results-market-research-choices-05102019

    Hybrid Research: Combining Qualitative and Quantitative Methods

    Deciding between qualitative or quantitative research methods? Who says you have to choose? With market research, you are never short of options. No matter your business objectives or goals, there are a number of qualitative or quantitative methodologies at your disposal. Each method is designed to answer a specific question in order to get desirable and actionable results. With hundreds of market research methodologies to choose from, it is easy to get bogged down in choosing just one stud

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  • Blog: Difference Between Qualitative and Quantitative Market Research

    Difference Between Qualitative and Quantitative Market Research

    Market research comes in many shapes and sizes. The most popular way to compare and contrast different methodologies is by explaining the difference between qualitative and quantitative market research. There are a few key differences between these two approaches in the industry. Ultimately, the direction you choose should be guided by your objectives and goals. Each type offers its own unique set of pros and cons. It often helps to receive advice from a professional market research company

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  • market-survey-research-benefits-process

    What is Market Survey Research? | Defining the Benefits and Process of a Market Survey

    Entrepreneurs developing a product or service often create exciting strategies to advertise and introduce their new concept to the market. Unfortunately, their marketing and advertising efforts are not always met with a successful outcome. Before moving forward with spending advertising dollars on their new brand, product, or service, entrepreneurs or brands need to take a step back and properly evaluate the market or space they are trying to enter. Market survey research assures the succes

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  • What is Syndicated Research? Explaining the Pros and Cons

    What is Syndicated Research? Explaining the Pros and Cons

    Most people like the opportunity to customize. Sometimes, there is no need to spend extra dollars on customizing something that suffices as much as something generic. Now, how does this apply to market research? Well, most market research projects are customized studies that are designed uniquely for the client. They help draft questions, design the survey, streamline findings, as well as several other components. This is a form of primary research. They receive very useful data but often

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  • Primary Market Research: What is it and Why is it Important?

    Primary market research is huge. I mean, it’s kind of a big deal! Think about it: giant corporations have entire departments dedicated to market research, and some colleges and universities even have market research degrees and certification programs. With that said, there’s a lot to it. Just take one look at our market research company’s blog page and you’ll see a plethora of sub-topics. Where would one even begin? This article breaks down primary market research, a broad category that br

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  • Blog: Dyads & Triads in Market Research: Definition, Benefits, and Processes

    Dyads & Triads in Market Research: Definition, Benefits, and Processes

    The market research industry is never short of acronyms, terms, and methodologies. When it comes to qualitative research, in particular, there are plenty of choices at your disposal. It can often be a struggle to understand which type of market research study or approach is the best to meet your objectives. Here are a few examples of qualitative research methodologies: Traditional focus groups. Groups of 4-12 participants in a focus group facility or in-person setting. Online focus groups

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  • Blog: What is Correlation Analysis in Market Research?

    What is Correlation Analysis in Market Research?

    Correlation analysis is a tremendous tool to use when identifying improvement areas. By providing a distinct perspective on which factors impact your business the most, you can feel more confident in the actions you take after the report. In this blog post, our market research company provides more insight into correlation analysis including its definition, benefits, ways to measure correlation, and more. What is Correlation Analysis? Correlation analysis in market research is a statisti

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  • what is secondary research market research firm syracuse ny

    What is Secondary Research?

    Secondary research, also known as desk research, differs from primary research in that it relies solely and completely on information and data available online or through other published sources. Essentially secondary research means it’s data and research collected by someone else. This includes analyzing data prepared by other industry experts or syndicated databases. Secondary research is usually a component of a larger market research project that involves primary research. In addition to

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  • b2c b2b market research definition

    B2C and B2B Market Research: What's the Difference?

    Before conducting any type of market research, it is first important to determine your target audience. One of the most basic audience breakdowns is business-to-consumer (B2C) and business-to-business (B2B) audiences. As easy as a decision as this may be, they are two varying audiences that therefore require two varying approaches to market research. In many instances, the methodology, timeline, rewards, and costs for conducting market research with each audience are completely different. For

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