Market Research Glossary

  • shop along market research syracuse

    The Comprehensive Guide to Conducting a Shop-Along in 2020

    Retailers are in constant competition for consumer attention. With numerous products and services that are comparable and similar on multiple levels, every company wants consumers to buy their product or service over the competition. How does a company, brand, product, or service stand out against the competition? They need to effectively market to their ideal customer by grabbing their attention and guiding them to a buying decision. A great market research option for collecting this type o

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  • sum-scale-market-research-08222018

    What is a Constant Sum Scale in Market Research?

    A constant sum scale is a type of question used in a market research survey in which respondents are required to divide a specific number of points or percents as part of a total sum. The allocation of points are divided to detail the variance and weight of each category. Constant sum scales are a less frequently used question in surveys when compared to basic likert scales, single radio responses, or checklists (i.e. multiple response options). They are an excellent way to create variance amon

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  • Market-research-executive-summary-06252018

    What is Included in a Market Research Executive Summary?

    No good market research study is complete without a report. Not all reports have to be 100 to 200 page PowerPoint documents. It seems like management is more stretched than ever before when it comes to time, so reading a long report could prove very burdensome. This has resulted in the growth of more digestible reports such as executive summaries, toplines, infographics, and bullet point takeaways. The secret to executive summaries is all in the name. What you are viewing should be concise and

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  • what is nps in market research net promoter score

    What is NPS in Market Research? | Net Promoter Score

    Net promoter score (NPS) has become a commonly used metric in market research surveys. NPS has now become a staple in customer satisfaction (CSAT) surveys across the globe. It provides an analyst with several benefits beyond the standard likert scaling question and is fairly easy to understand. Our market research company recently created a short video on this exact topic. Prefer to read? Navigate to each section of this blog post by clicking the titles below. What is NPS? How is NPS calcu

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  • blog image: Monadic Testing and Sequential Monadic Testing

    What is Monadic Testing and Sequential Monadic Testing in Market Research?

    Want to test a new product, concept, or service? Two common methods used in market research are: Monadic testing Sequential monadic testing While these two tests sound similar, there is an important difference that stems from whether one new product or concept is shown vs. multiple. Learn more about monadic testing, sequential monadic testing, how it works, and the pros and cons of using each. What is monadic testing in market research? For a name that seems complicated, monadic testin

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  • what is unaided and aided awareness in market research

    What is Unaided and Aided Awareness in Market Research?

    One of the most common and sought after metrics in market research is awareness. Whether it is awareness of a product, awareness of a brand, or awareness of advertising, businesses spend an exorbitant amount of money seeking the answer to this question. In the path to purchase, awareness is the first step of an often long decision-making process. If customers are not aware of your product or service, they obviously cannot buy it. The AIDA model is often used to showcase a path to purchase for

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  • red herring market research

    What is a Red Herring? | Definition, Benefits, and Sample Questions

    What is a Red Herring Question? One way to separate the true survey respondents from the reward giveaway abusers is to insert a red herring question in your questionnaire. A red herring question is a quality control measure in a survey by which you place oddball questions within a series of regular questions to easily identify those who fully read and engaged in the survey and those who are not. At the conclusion of fieldwork, you can filter your data to show the respondents who need to be

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  • red herring market research

    What is a Red Herring? | Definition, Benefits, and Sample Questions

    What is a Red Herring Question? One way to separate the true survey respondents from the reward giveaway abusers is to insert a red herring question in your questionnaire. A red herring question is a quality control measure in a survey by which you place oddball questions within a series of regular questions to easily identify those who fully read and engaged in the survey and those who are not. At the conclusion of fieldwork, you can filter your data to show the respondents who need to be

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  • What is an Employee Net Promoter Score (eNPS)?

    What is an Employee Net Promoter Score (eNPS)?

    Market researchers talk about net promoter scores (NPS) a lot, but what is eNPS? eNPS stands for employee net promoter score. The difference between NPS and eNPS is the survey audience. NPS typically measures results from customers or members, while eNPS measures results and company ratings from employees. Our employee survey company shares how to measure and use eNPS below! Our employee engagement research firm explains what eNPS is, how to measure it, and how to use the data to create a b

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  • What is Net Brand Advocacy (NBA) in Market Research?

    What is Net Brand Advocacy (NBA) in Market Research?

    Is NPS or Net Promoter Score the “best” metric? Market research pros often use NPS as a starting point to help understand customer satisfaction and behaviors. However, it’s important to understand other factors affecting customers that NPS does not take into account. It’s also important to understand metrics like this will always be evolving. This is where net brand advocacy (NBA) comes into play. First, what is NPS? Net Promoter Score (NPS) is a popular metric used by organizations to shed l

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  • What is Net Brand Advocacy (NBA) in Market Research?

    What is Net Brand Advocacy (NBA) in Market Research?

    Is NPS or Net Promoter Score the “best” metric? Market research pros often use NPS as a starting point to help understand customer satisfaction and behaviors. However, it’s important to understand other factors affecting customers that NPS does not take into account. It’s also important to understand metrics like this will always be evolving. This is where net brand advocacy (NBA) comes into play. First, what is NPS? Net Promoter Score (NPS) is a popular metric used by organizations to shed l

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  • What is evaluation research-thumbnail

    What is Evaluation Research?

    Wondering if continuing an employee or customer program is still offering value to your organization? Or, perhaps you need to determine if a business strategy is working as effectively as possible? Evaluation research can help answer these questions and plenty of others. In this post, our full-service market research company will answer: What is evaluation research?  How is evaluation research is conducted? What are the benefits of evaluation research? Wondering if continuing an employ

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