Market Research Glossary

  • What is an Employee Net Promoter Score (eNPS)?

    What is an Employee Net Promoter Score (eNPS)?

    Market researchers talk about net promoter scores (NPS) a lot, but what is eNPS? eNPS stands for employee net promoter score. The difference between NPS and eNPS is the survey audience. NPS typically measures results from customers or members, while eNPS measures results and company ratings from employees. Our employee survey company shares how to measure and use eNPS below! Our employee engagement research firm explains what eNPS is, how to measure it, and how to use the data to create a b

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  • What is Net Brand Advocacy (NBA) in Market Research?

    What is Net Brand Advocacy (NBA) in Market Research?

    Is NPS or Net Promoter Score the “best” metric? Market research pros often use NPS as a starting point to help understand customer satisfaction and behaviors. However, it’s important to understand other factors affecting customers that NPS does not take into account. It’s also important to understand metrics like this will always be evolving. This is where net brand advocacy (NBA) comes into play. First, what is NPS? Net Promoter Score (NPS) is a popular metric used by organizations to shed l

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  • What is Net Brand Advocacy (NBA) in Market Research?

    What is Net Brand Advocacy (NBA) in Market Research?

    Is NPS or Net Promoter Score the “best” metric? Market research pros often use NPS as a starting point to help understand customer satisfaction and behaviors. However, it’s important to understand other factors affecting customers that NPS does not take into account. It’s also important to understand metrics like this will always be evolving. This is where net brand advocacy (NBA) comes into play. First, what is NPS? Net Promoter Score (NPS) is a popular metric used by organizations to shed l

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  • What is evaluation research-thumbnail

    What is Evaluation Research?

    Wondering if continuing an employee or customer program is still offering value to your organization? Or, perhaps you need to determine if a business strategy is working as effectively as possible? Evaluation research can help answer these questions and plenty of others. In this post, our full-service market research company will answer: What is evaluation research?  How is evaluation research is conducted? What are the benefits of evaluation research? Wondering if continuing an

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  • What is evaluation research-thumbnail

    What is Evaluation Research?

    Wondering if continuing an employee or customer program is still offering value to your organization? Or, perhaps you need to determine if a business strategy is working as effectively as possible? Evaluation research can help answer these questions and plenty of others. In this post, our full-service market research company will answer: What is evaluation research?  How is evaluation research is conducted? What are the benefits of evaluation research? Wondering if continuing an

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  • what is a simulated test market (stm) | drive research

    What is a Simulated Test Market (STM)? | Qualitative Research Company

    Wondering what a simulated test market (STM) is? Our qualitative research company has the answers to common questions surrounding this methodology! An STM is another form of qualitative market research. For many qualitative research projects, the goal is to explore an idea with specific types of people. More specifically, the goal of a simulated test market project is to better understand potential customers and the reasoning behind their decision making. The results can power strategies to im

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  • what is a simulated test market (stm) | drive research

    What is a Simulated Test Market (STM)? | Qualitative Research Company

    Wondering what a simulated test market (STM) is? Our qualitative research company has the answers to common questions surrounding this methodology! An STM is another form of qualitative market research. For many qualitative research projects, the goal is to explore an idea with specific types of people. More specifically, the goal of a simulated test market project is to better understand potential customers and the reasoning behind their decision making. The results can power strategies to im

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  • What are gang surveys in market research? | Drive Research

    What are Gang Surveys in Market Research?

    In the market research world, you are never short of choices of methodologies. One of the less popular market research services is gang surveys. Gang surveys in market research are conducting in a facility where a group of people travel to the location to test, view, touch, and feel a product and immediately provide feedback through a survey. These become a quick way to test a new product and gather immediate feedback. Working with a partner or market research consultant familiar with the indu

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  • What are gang surveys in market research? | Drive Research

    What are Gang Surveys in Market Research?

    In the market research world, you are never short of choices of methodologies. One of the less popular market research services is gang surveys. Gang surveys in market research are conducting in a facility where a group of people travel to the location to test, view, touch, and feel a product and immediately provide feedback through a survey. These become a quick way to test a new product and gather immediate feedback. Working with a partner or market research consultant familiar with the indu

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  • door to door interviewing with Drive Research

    What is Door-to-Door Interviewing? | Full-Service Market Research Company

    Door-to-door interviews are a valuable tool for conducting market research. Although less common in today’s digital era, when specific demographics are difficult to reach, market researchers are able to utilize these seemingly “old” methods to collect high-quality data. Door-to-door interviews allow researchers to reach specific geodemographics, reach hard to reach demographics, provide a personalized approach, and collect high-quality data. In this blog post, Drive Research, a full-service

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  • door to door interviewing with Drive Research

    What is Door-to-Door Interviewing? | Full-Service Market Research Company

    Door-to-door interviews are a valuable tool for conducting market research. Although less common in today’s digital era, when specific demographics are difficult to reach, market researchers are able to utilize these seemingly “old” methods to collect high-quality data. Door-to-door interviews allow researchers to reach specific geodemographics, reach hard to reach demographics, provide a personalized approach, and collect high-quality data. In this blog post, Drive Research, a full-service

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  • What is Executive Interviewing? | How to Survey Hard-to-Reach B2B Professionals

    Generally, market research surveys aim to reach decision-makers, whether this is household consumers or corporate professionals. When comparing B2B and B2C audiences, however, corporate B2B customers can be much harder to reach. Executive interviewing is based on the notion of surveying high-level business professionals. However because this audience works in a business environment, high response rates can be much harder to achieve. This is perhaps the biggest challenge when conducting in-depth

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