Market Research Glossary

  • Blog: Common Types of Qualitative Research to Gather Data

    Common Types of Qualitative Research to Gather In-Depth Feedback

    While both qualitative and quantitative market research methods have several unique benefits, there are some situations where one may suit a research goal more than the other. In many, there’s also a strong case for using both (AKA, “hybrid research”). However, for the research to be effective, it’s important to understand all of the options available. We’ve previously discussed common forms of quantitative research, but what about qualitative options? Below, we’ll discuss some of the most

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  • ethical-practices-market-research-10082018

    What are Ethical Practices in Market Research?

    Anywhere in business, ethics play an important role. Ethical practices are what help establish trust between parties and provide structure for dealings. The market research industry is no exception to these ethical practices. Ethical practices in market research are moral principles that guide the responsibility to conduct and analyze research without deception to ensure authenticity. At every step of a market research effort, the organization takes measures to ensure both participants and

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  • Blog: What is Competitive Benchmarking?

    What is Competitive Benchmarking? (& Why It's Important)

    There is a lot of information you can learn from conducting a competitor analysis. Although one of the most common reasons for conducting research on competitors is for accurate benchmarking. Competitive benchmarking showcases how your organization compares to competing brands on all facets of business such as costs, marketing strategies, employee retention, and customer satisfaction. Additionally, by doing this more regularly (at least once a year) organizations can see how these metrics ch

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  • Blog: What is Executive Interviewing? Surveying Hard-to-Find B2B Leaders

    What is Executive Interviewing? Surveying Hard-to-Find B2B Leaders

    Generally, market research surveys aim to reach decision-makers, whether this is household consumers or corporate professionals. When comparing the differences between B2B and B2C audiences, corporate B2B professionals and customers can be much harder to reach. Executive interviewing is based on the notion of surveying high-level business professionals. However because this audience works in a business environment, high response rates can be much harder to achieve. This is perhaps the bigges

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  • Blog: Market Research vs. Marketing Research: What’s the Difference?

    Market Research vs. Marketing Research: What’s the Difference?

    The two terms we will discuss today seem interchangeable at first glance. It’s only a difference of 3 letters, they can’t be that different right? Well actually, there are many differences between market research and marketing research. To put it more simply, market research pertains to events that occur in and around markets. Marketing research refers to the research tasks related to marketing. I know, it’s still a bit confusing. Throughout this blog post, we will discuss both market and m

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  • what is unaided and aided awareness in market research

    What is Unaided and Aided Awareness in Market Research?

    One of the most common and sought-after metrics in market research is unaided and aided awareness. Whether it is awareness of a product, awareness of a brand, or awareness of advertising, businesses spend an exorbitant amount of money on understanding customers' familiarity. This is because in a consumer's path to purchase, awareness is the first step of an often long decision-making process. If customers are not at least semi-familiar with your product or service, they obviously cannot buy

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  • what is nps in market research net promoter score

    Calculating Your Net Promoter Score (NPS) in 2022 [Ultimate Guide]

    If you’re intimidated by the term “net promoter score,” (or NPS for short) don’t be. In fact, we’ll treat you to an early definition: an NPS simply refers to how likely someone is to recommend a brand/service/product to someone else. See? That wasn’t so bad. Now, for the fun part –- calculating your net promoter score. In this ultimate guide, our online survey company thoroughly explains everything you need to know about this widely used metric. Article Contents What is NPS? How is NPS c

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  • hybrid-research-results-market-research-choices-05102019

    Hybrid Research: Combining Qualitative and Quantitative Methods

    Deciding between qualitative or quantitative research methods? Who says you have to choose? With market research, you are never short of options. No matter your business objectives or goals, there are a number of qualitative or quantitative methodologies at your disposal. Each method is designed to answer a specific question in order to get desirable and actionable results. With hundreds of market research methodologies to choose from, it is easy to get bogged down in choosing just one stud

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  • Blog: Difference Between Qualitative and Quantitative Market Research

    Difference Between Qualitative and Quantitative Market Research

    Market research comes in many shapes and sizes. The most popular way to compare and contrast different methodologies is by explaining the difference between qualitative and quantitative market research. There are a few key differences between these two approaches in the industry. Ultimately, the direction you choose should be guided by your objectives and goals. Each type offers its own unique set of pros and cons. It often helps to receive advice from a professional market research company

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  • market-survey-research-benefits-process

    What is Market Survey Research? | Defining the Benefits and Process of a Market Survey

    Entrepreneurs developing a product or service often create exciting strategies to advertise and introduce their new concept to the market. Unfortunately, their marketing and advertising efforts are not always met with a successful outcome. Before moving forward with spending advertising dollars on their new brand, product, or service, entrepreneurs or brands need to take a step back and properly evaluate the market or space they are trying to enter. Market survey research assures the succes

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  • What is Syndicated Research? Explaining the Pros and Cons

    What is Syndicated Research? Explaining the Pros and Cons

    Most people like the opportunity to customize. Sometimes, there is no need to spend extra dollars on customizing something that suffices as much as something generic. Now, how does this apply to market research? Well, most market research projects are customized studies that are designed uniquely for the client. They help draft questions, design the survey, streamline findings, as well as several other components. This is a form of primary research. They receive very useful data but often

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  • Primary Market Research: What is it and Why is it Important?

    Primary market research is huge. I mean, it’s kind of a big deal! Think about it: giant corporations have entire departments dedicated to market research, and some colleges and universities even have market research degrees and certification programs. With that said, there’s a lot to it. Just take one look at our market research company’s blog page and you’ll see a plethora of sub-topics. Where would one even begin? This article breaks down primary market research, a broad category that br

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