Market Research Glossary

  • Mobile-ethnography-benefits-market-research

    What is Mobile Ethnography? | 6 Benefits

    In the market research industry, mobile ethnography provides valuable insights and can have several key advantages over other research methodologies. The flexibility of mobile research approaches combined with the above benefits creates a strong return on investment. Our market research company details more about what mobile ethnography is and the 6 benefits of using this research methodology below. Interested in conducting a mobile ethnography study? We can help with that too. Contact Drive

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  • blog: Ultimate Guide to Brand Tracking in 2021 | Market Research Company

    Ultimate Guide to Brand Tracking in 2021 | Market Research Company

    A brand tracking study can help take the guesswork out of market fluctuations or dips in sales by providing continuous and fresh insight into any industry and target audience. Sometimes it feels as though there is no rhyme or reason as to why our business is performing well or why it is not hitting revenue goals. Brand tracking can help measure this type of uncertainty. Tracking studies provide real-time insight into the ever-changing attitudes, behaviors, and opinions of the customers and p

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  • what is ad hoc market research

    What is Ad-Hoc Market Research? | National Market Research Company

    Market research projects come in many shapes and forms. There are 2 core types of studies in market research: Tracking studies or long-term projects Ad-hoc market research projects So, what is a typical day like in market research? The answer is: "it depends.” What does it depend on? It depends on the type of market research team you work for (client-side or supplier side), your role and title in your organization, the industries or methodologies your organization specializes in, and a numbe

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  • Blog: What is Correlation Analysis in Market Research?

    What is Correlation Analysis in Market Research?

    Correlation analysis in market research is a statistical method that identifies the strength of a relationship between two or more variables. In a nutshell, the process reveals patterns within a dataset’s many variables. Using one of the several formulas, the end result will be a numerical output between -1 and +1. Let’s say you are interested in the relationship between two variables, Variable A and Variable B. Results close to +1 indicate a positive correlation, meaning as Variable A incr

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  • market-research-study-blinded-02072019

    What Does it Mean for a Market Research Study to be Blinded?

    One of the most frequent questions our market research company hears is, "What does it mean or a market research study to be blinded? Let's say you've decided to field an online survey among the customers of your product or service. Before you start designing the questions and moving too far ahead, there is an important question to ask yourself: do I want to want to remain anonymous as the sponsor of the survey? If the answer to that question is "Yes," then the best option for your market res

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  • Blog: Topline or Comprehensive Market Research Report: What’s the Difference?

    Topline or Comprehensive Market Research Report: What’s the Difference?

    Wondering the difference between a topline and a comprehensive market research report? Our market research company has your back! The main differences stem from the level of detail and the speed of executing the report. Ultimately, both can be developed to look polished and presentation-ready. With both a full comprehensive and a topline report, there is also an option to debrief after the market research is conducted. Drive Research typically schedules this debrief meeting via a conference ca

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  • customer persona market research rochester

    What is a Customer Persona? | Market Research Company

    When it comes to market research reports it's easy to get lost in charts and graphs. When market research companies like Drive Research work on reports, we balance comprehensiveness with brevity. It's important to provide the detail to the clients who want it but also provide highlights to the clients who want a quick overview of results. Our clients value the detail and comprehensiveness of our market research reports. This may include the question-by-question breakdown of each question, the

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  • What is an Employee Net Promoter Score (eNPS)?

    What is an Employee Net Promoter Score (eNPS)?

    Market researchers talk about net promoter scores (NPS) a lot, but what is eNPS? eNPS stands for employee net promoter score. The difference between NPS and eNPS is the survey audience. NPS typically measures results from customers or members, while eNPS measures results and company ratings from employees. Our employee survey company shares how to measure and use eNPS in this short video. Prefer to read? Our employee engagement research firm explains what eNPS is, how to measure it, and how

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  • Blog: What is a Corporate Image Study? | Market Research Company

    How to Conduct a Corporate Image Study? | Market Research Company

    A corporate image study, similar to a brand equity study, measures the perception of an organization among their specific target audience. The goal is to better understand the thoughts, feelings, and expectations of the brand among that group of targeted consumers or clients. For this reason, defining the target audience is a critical factor in the success of a corporate image study. In this post, our market research company will discuss: Defining your target audience The benefits of a corpor

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  • Blog image: What is Mobile Market Research (MMR)?

    What is Mobile Market Research (MMR)?

    According to Statista, over 275 million Americans are estimated to own a smartphone in 2020. That’s more than 4 in 5 people in the entire United States. Still, you probably aren’t that surprised to see this statistic. Mobile devices are so ingrained in American culture you probably are within arm’s reach of your smartphone right now. They can arguably do just about everything a desktop can but on a smaller and more accessible device. The market research industry has adapted well to this evolut

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    What is Regression Analysis in Market Research? | Definition, Uses, and Benefits

    Regression analysis is another tool market research firms used on a daily basis with their clients to help brands understand survey data from customers. The benefit of using a third-party market research firm is that you can leverage their expertise to tell you the “so what” of your customer survey data. Regression analysis helps you make sense of priority areas and what will have the most impact and influence on your customer relationships. This article will help you understand the definition

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  • shop along market research syracuse

    The Comprehensive Guide to Conducting a Shop-Along in 2020

    Retailers are in constant competition for consumer attention. With numerous products and services that are comparable and similar on multiple levels, every company wants consumers to buy their product or service over the competition. How does a company, brand, product, or service stand out against the competition? They need to effectively market to their ideal customer by grabbing their attention and guiding them to a buying decision. A great market research option for collecting this type o

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