Market Research Maine | Key Statistics, Data, and Demographics

Maine is most commonly known for its long, beautiful shorelines and abundance of lobsters. However, there is much more to Maine than its beaches and its plethora of delicious seafood. 

  • Who are the residents of Maine? 
  • Are there more males than females? 
  • What age group makes up the majority of Maine’s population? 
  • What are their opinions? 
  • How do they prefer to purchase from businesses in Maine? 

Our market research company serving the Maine area set out to find these answers and more! We know you have questions too. Like always, market research is to the rescue to help identify key characteristics and profiles of consumers in your community.

Understanding this information will allow your northeast organization to create custom business plans and marketing messages to attract new customers in your area and beyond. 

Market Research Maine| Key Statistics, Data, and Demographics

Here's a snapshot of key statistics and market research in Maine. Drive Research is a national market research company serving the New England region.


But first...

Who is Drive Research and how did you collect key statistics, data, and demographic information of Maine residents? 

Drive Research is a national market research company located in New York. However, our full-service market research firm knows no geographical bounds. As we conduct qualitative and quantitative market research studies across the country, we like to better understand the demographics and other key variables that represent a specific geographic area such as the New England Area. 

To do so, we use an in-house proprietary secondary data system. Our system reveals valuable insights that can help us make better, more effective decisions for our clients in Maine and surrounding areas. The data you will read below on population, gender, age, income, education, and housing of Maine residents were populated using our in-house data system. 


Population

From 2018 to 2023, the total population of Maine is expected to increase by 3.0%. In 2018, the population was estimated at 1,340,444. Projections for 2023 estimate the population to grow to 1,380,608.

The total number of households in the state of Maine is also expected to increase by 4.0% between 2018 and 2023. In 2018, there were an estimated 561,759 households. By 2023, it is estimated there will be a total of 584,098 households in Maine. 


Gender

In 2018, the gender breakdown in Maine was estimated at 49.0% male and 51.0% female. By 2023, the male population is expected to rise by 3.4%, while the female population is expected to increase by 2.6%. These increases will slightly change the current gender split to be 49.2% male and 50.8% female in 2023.  


Age

The median age of the total population in Maine is becoming older. The estimates from 2018 reported the median age as 44.6 years old. In 2023, the median age in the state of Maine is expected to increase to 45.2 years old. 

Between 2018 and 2023, several age groups will experience significant changes in Maine. The 65 to 75 age group is expected to increase by 17.0% and the 75 to 84 age group will increase by 21.9%. Meanwhile, the 45 to 54 age group will experience a 6.9% decrease by 2023. 


Income

The average household income in Maine is expected to increase by 14.2% between 2018 and 2023. In 2018, it is estimated that the average household income was $70,573. Projections for 2023 estimate that the average household income will be $80,618. 


Housing

The total number of housing units in Maine is expected to increase from 2018 to 2023. The estimated number of housing units in 2018 was 731,566. In 2023, projections reported the total number of housing units will increase by 4.4% to be 763,893. This is an increase of 4.3%.

Maine is made up of a majority of homeowners, which is a trend that will continue to increase from 2018 to 2023. In 2018, 44.5% of housing units were owned with a mortgage or loan, 26.7% were owned free and clear, and 28.8% were renter occupied.

In 2023, homeownership with a mortgage or loan is expected to rise by 3.8%, while free and clear homeownership will increase by 5.4%, and renter-occupied housing will increase by 2.9%. 


Education

In 2018, it was estimated that the majority of the 25 years or older population in Maine had completed at least some form of higher education. For example, 19.8% had completed some college, 9.5% had obtained their associate's degree, 18.5% had earned a bachelor’s degree, and 10.5% had completed a graduate degree.

2018 estimates show 33.4% have completed high school, while 2.5% completed K to 8, 5.5% completed 9 to 11, and 0.6% completed no schooling. In 2023, it is projected that these breakdowns will stay relatively the same. 


MOSAIC Group

In 2018, estimates reported two dominant MOSAIC groups in Maine were Thriving Boomers and Blue Sky Boomers. MOSAIC groups are used to identify segments of the population with similar demographics and attitudes, beliefs, and values. Below, these two groups are further explained. 

Group 1 - Thriving Boomers

Thriving Boomers is the most dominant MOSAIC group in the state of Maine. It represents 24.4% of households in this geographic area. This group can be described as empty-nesters in their 50s and 60s. They are in the upper-middle class and likely live in quiet towns.

These individuals are also have also likely downsized and moved into a smaller home or condo. This group is more likely to have an aged parent or young adult living with them. Key attributes for Thriving Boomers include cultured, smart shoppers, comfortable lifestyles, baby boomers, and fitness-minded.

Group 2 - Blue Sky Boomers

Blue Sky Boomers is the second most common MOSAIC group in Maine. It represents 17.5% of households in this geographic area. Similar to Thriving Boomers, Blue Sky Boomers are also empty-nesters in their 50s and 60s. This group is composed of married couples and divorced or widowed singles.

They are often found in small towns and waterfront resorts, living in conservatively priced homes where they have lived for over a decade. Blue Sky Boomers enjoy casual and comfortable lifestyles. Key attributes for Blue Sky Boomers include baby boomers, racing and sports fanatics, and environmentally-conscious. 


Contact Drive Research

Drive Research is a national market research company located in New York. Our team has the knowledge and tools to design a robust market research study for all types of organizations in Maine.

Interested in receiving a proposal or estimate for a market research study? Reach out through any of the four ways below.

  1. Message us on our website
  2. Email us at info@driveresearch.com
  3. Call us at 888-725-DATA
  4. Text us at 315-303-2040

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