Market Research Boston MA | Key Statistics, Data, and Demographics

Do business in Boston? Looking for stats about Boston? Market research data offers valuable information to give your organization a competitive edge. Below is a look at secondary data that can be gathered for geographic locations.

To gather this data Drive Research, a market research company that serves Boston, MA, utilizes a proprietary in-house secondary data system. This data can be used in various custom market research projects from competitive assessments to online research.

Market Research Boston MA | Key Statistics, Data, and Demographics

Looking for demographic information about the Boston, MA designated market area (DMA)? Drive Research, market research company that serves Boston, has you covered! Learn more below.


Population

The population in the Boston, MA DMA is growing! From 2017 to 2022, the population is expected to increase by 2.2%. In 2017, the population was estimated as 6,587,283. In 2022, the population is projected to increase to 6,729,390.

The total number of households in the Boston, MA DMA is also projected to increase. In 2017, estimates reported the total number of households was 2,575,757. Projections for 2022 reported the total number of households will be 2,658,924. This is an increase of 3.2%.


Gender

The gender split in the Boston, MA DMA is projected to be nearly identical to the current gender split. In 2017, estimates reported the percentage of females as 51.3% and the percentage of males as 48.7%. In 2022, projections reported that the population will be 51.1% female and 48.9% male.


Age

The population in the Boston, MA DMA is projected to become slightly older. Estimates in 2017 reported the median age as 39.7. Projections for 2022 reported the median age will be 40.3.

The age groups that see the most significant changes occur within the 65 to 74 and 75 to 84 ranges. The 65 to 74 age group is projected to increase by 18.7% from 2017 to 2022. Also, the 75 to 84 age group is projected to increase by 20.4% from 2017 to 2022.


Income

The average household income in the Boston, MA DMA is projected to increase. In 2017, estimates reported the average household income as $107,448. In 2022, projections reported the average household income will be $123,736. This is a 15.2% increase in the average household income.

The income brackets that see the most significant changes occur within the $100,000 to $149,999 and the $150,000 or more ranges. Those with average household incomes ranging from $100,000 to $149,999 are projected to increase by 23.4% from 2017 to 2022. Also, those with average household income that are $150,000 or more are projected to increase by 26.8% from 2017 to 2022.


Education

Education is rising in the Boston, MA DMA! The degree types that see the most significant changes are those with a Bachelor's degree and those with a graduate degree.

In 2017, estimates reported that 1,088,214 individuals in the Boston, MA DMA had a Bachelor's degree. In 2022, projections reported 1,134,301 will have a Bachelor's degree. This is an increase of 4.2%.

Estimates for 2017 also reported that 822,146 individuals will have a graduate degree in the Boston, MA DMA. Projections for 2022 reported that 858,021 individuals will have a graduate degree. This is an increase of 4.4%.


MOSAIC Group

MOSAIC groups are developed by Experian. These groups are used to identify segments of a population with similar attitudes, beliefs, and values. The largest MOSAIC groups in the Boston, MA DMA are Booming with Confidence and Thriving Boomers. Learn more about these groups below.

Booming with Confidence

The Booming with Confidence MOSAIC group represents 481,251 households or 18.7% of households in the Boston, MA DMA. Members of this group can be described as successful baby boomers. These are typically married couples who have reached their peak earning years and are nearing retirement. These couples are likely to have a few children and have dual incomes which allow them to live fashionable lifestyles. Key traits for those in the Booming with Confidence group include: baby boomers, travelers, fitness enthusiasts, responsible, upscale living, and diverse.

Thriving Boomers

The Thriving Boomers MOSAIC group represents 321,944 households or 12.5% of households in the Boston, MA DMA. This group can be described as couples in their 50s and 60s who live in upper middle-class communities. Many of these couples do not have children. About one-fourth of these individuals have a young adult or aged parent in their home. Key traits for those in the Thriving Boomers group include: upper middle-class, aware of price, comfortable lifestyles, and stable.


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