Conducting Focus Groups in Syracuse: Why Upstate NY Is the Right Move

map of syracuse - upstate NY

Why choose Syracuse, New York as the destination for your next focus group project

Anecdotally, our focus group company loves Syracuse for its accessibility, great outdoor attractions, and access to amazing coffee and food scenes.

But, it’s not all about the coffee beans and sports. 

Three factors are important to consider when debating whether to make Upstate New York the location for focus groups.

  1. A great mix of demographics
  2. Cost-effective
  3. Access to the latest and greatest technology

Learn more about the reasons why focus groups in Syracuse are a great choice for your next qualitative market research project!

Reason #1: Demographic Mix in Syracuse, NY

Syracuse focus groups are ideal because of the fantastic mix of population demographics.

This is ideal for any client looking to recruit a mix of participants for in-person group discussions.

Oftentimes, market research will have specific participant quotas. These usually mimic the U.S. census to ensure a mix of respondents have been reached.

According to 2020 estimates, the total population size of the Syracuse, NY demographic market area (DMA) is 1,015,986. The population is expected to grow 1.3% from 2020 to 2025. 

Consider these statistics when conducting focus groups in Syracuse: 

  • Data collected for gender reports the population is 49% male and 51% female. 
  • A mix of races and ethnicities is present (i.e., 3% Asian, 7% Black, 4% Hispanic, 1% Native American, 84% White, and 4% mixed).
  • A mix of incomes is present (i.e., 43% have a household income less than $50,000, and 57% have a household income of $50,000 or more.)
  • A mix of marital statuses is present (i.e., 47% are married, 11% are divorced, 6% are widowed, and 36% were never married).

Still curious about the salty city? Check out these visitors’ top picks of our city to learn more. 

💡 The Key Takeaway: The population demographics are ideal for conducting focus groups in Syracuse, NY. Known for being a target market within the U.S., Syracuse represents a number of national data markers. 

Reason #2: Upstate NY is Cost-Effective for Research

Hosting focus groups in a bigger, more compact city can seem tempting, but bigger isn’t always better. 

Oftentimes, a bigger city adds more issues and does not make the process any easier.

In addition to creating confusion and other problems, bigger cities also tend to be more expensive, which makes conducting focus groups in Syracuse ideal.

The ideal location for focus groups is easy for the general public to access. Any foreseen issues with traffic, transportation, confusion, security, etc., will be a barrier to travelers and participants. 

Trust me–you do not want to add any reasons why participants should not attend or completely ghost a focus group. 

Pick a location that’s easy to plug into a GPS, easily accessible from major sources of transportation, and close to known city/area landmarks. 

Our team has a lot of experience and best practices to entice participants' full participation in market research. 

Here are some helpful resources to bookmark for later:

💡 The Key Takeaway: Remember, bigger isn’t better. When choosing the location for focus groups, find an area that is easy for the general public to access. Easier is best, which makes Syracuse focus groups a great option.

Reason #3: Access to the State of the Art Technology

Technology is another important factor to assess when looking for focus group locations.

With more technology, clients are able to mimic the on-site viewing experience remotely and perhaps even more clearly than before.

Look for focus group facilities that provide technology offerings like:

  • Free high-speed internet with 150 Mbps speeds
  • HuddleCamHD offers crystal clear stationary video
  • Offsite HD streaming using a private link with chat functionality
  • Low profile Shure ceiling array microphone, flush-mounted
  • Microphone uses 8 beams to capture 360-degree audio

At our national market research company, we pride ourselves on having top-tier technology to get the best feedback.

Take a quick virtual look at our Syracuse focus group facility tour

💡 The Key Takeaway: A great focus group facility will access the best tech. From high-speed internet to offsite HD streaming to HuddleCamHD technology, quality recording devices are what you need for your next focus group project. You’ll be able to access the latest and greatest devices at our focus group facility in Syracuse.

Conduct Focus Groups in Syracuse

So, you decided you want to run your focus groups in Upstate NY. You're in luck!

Drive Research is a market research company located in Syracuse, NY that offers recruitment services, facility rental, moderating services, and more.

Our team of seasoned experts has the knowledge and tools to craft the ideal focus group project for your brand or business.   

Interested in learning more about our array of market research services? Get in touch!  

  1. Message us on our website
  2. Email us at [email protected]
  3. Call us at 888-725-DATA
  4. Text us at 315-303-2040

emily taylor about the author

Emily Taylor

As a Senior Research Analyst, Emily is approaching a decade of experience in the market research industry and loves to challenge the status quo. She is a certified VoC professional with a passion for storytelling.

Learn more about Emily, here.

subscribe to our blog


Focus Groups