Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.
Market Research Company Blog
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How To Create Customer Surveys: Best Tips & Questions From Experts
Posted at: 4/26/2024 12:30 PM
Customer surveys are a tool businesses use to understand what people think about their services or products. They are essentially the core of market research. Using customer surveys, we find out how happy customers are and in turn it helps businesses get better at what they do. The surveys are simple, critical, and a great return on investment. When companies learn what their customers like or don't like, they can make smart changes. This might lead to more customers who love what the compan
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Grocery Store Statistics: Where, When, & How Much People Grocery Shop
Posted at: 4/25/2024 7:03 PM
Across the U.S., there are 63,328 supermarkets and grocery store businesses. Each day they are filled with different types of people who have unique needs, preferences, budgets, and other buyer characteristics. As consumer buying behaviors evolve, it’s important to stay up to date on where, when, and how much they grocery shop. To help, our market research company surveyed over 1,000 consumers across the U.S. to look at the current landscape of grocery shoppers and how that’s evolved since our
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Improve Employee Wellbeing With These 7 Strategies
Posted at: 4/25/2024 12:30 PM
To improve employee well-being means getting to know your employees on a new level. With more than 8 out of 10 employees at risk for burnout in 2024, it’s essential leadership teams begin to address the causes. Employers can start by being proactive about increasing employee satisfaction levels. A key way to kick things off is running regular employee surveys. Doing this will give management teams direct insight into employee sentiment, and allow for them to make relevant improvements. Lear
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What is Competitive Benchmarking? (& How You Can Do It)
Posted at: 4/24/2024 12:30 PM
Businesses stand to gain incredible amounts of useful data from competitor analyses. Gathering this type of data about key rivals in the industry gives businesses a unique edge against relevant companies. A common way to measure this edge is in the form of benchmarking. Benchmarking this data over time will show businesses how they stack up against competitors, allowing them to keep track of this each year. Doing this on a yearly basis is important, as businesses can look back on benchmarki
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What is Survey Programming: How To Do It Like Experts
Posted at: 4/23/2024 12:30 PM
Survey programming is an intricate task that combines the art of questionnaire design with the complexity of software programming. The goal is to create a collection of questions setup in a way to effectively gather and analyze data on a specific scale. In our market research work, we've found that efficiently harnessing survey programming can drastically reduce human error and false data, as well as optimize data collection. By automating the distribution and tailoring the flow of surveys,
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Nonprofit Market Research: 5 Simple Steps to Execute a Project
Posted at: 4/19/2024 12:30 PM
Conducting nonprofit market research is incredibly important for a variety of reasons. Because nonprofits are so specific based on audience needs, market research helps shed more light on key demographics. Since doing this will help organizations better understand the needs of their audience, they can better align programs based on those needs. When nonprofits conduct market research, they're also able to optimize their outreach strategy due to the data. This will aid in everything from mar
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Package Testing Market Research & How to Conduct It
Posted at: 4/18/2024 12:30 PM
Let’s say you’ve done some legwork to come up with a new packaging design for your organization’s product. Some strategic planning or qualitative research may have led to a potential rebranding or brand refresh. How do you validate this is the right path for your organization? A great option is to put your new design to the test in a package testing market research project. Don’t expect a clear-cut answer on which design is outright best, but do anticipate receiving the tools needed to prom
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Measure Customer Experience With These 10 Metrics
Posted at: 4/16/2024 12:30 PM
Customer experience is everything when it comes to an effective business strategy. This is no exaggeration, as 80% of consumers believe a good experience matters just as much as a company's services. So how can businesses prioritize this key area? Market research can certainly help! There are many ways customer surveys can reveal the satisfaction of shoppers. When learning how to measure customer experience, many important metrics are covered that each reveal specific data points. Let's div
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Syndicated vs. Custom Market Research: Which Is Best For You?
Posted at: 4/15/2024 12:30 PM
When conducting market research for your business whether it’s for an idea, current service/product, or for testing hypotheses it’s ideal to start off with options that let you gather data quickly to use for decision making. Two high level options to choose from are syndicated market research and custom market research. Both will allow you to get answers to questions you might have using real data from the market or industry. While both are effective, there are differences between syndicated
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Explaining Store Surveys [+Benefits & Example Questions]
Posted at: 4/12/2024 12:30 PM
Whether you're a seasoned business owner or just starting out, conducting store surveys can be a game-changer in understanding customer satisfaction, preferences, and areas for improvement. In this post, our retail market research company will walk you through the ins and outs of store surveys, highlight their many benefits for retail businesses, and even provide you with some example questions to kickstart your survey journey. What are store surveys? Store surveys are structured question
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Focus Groups vs. Online Surveys: Making The Right Choice
Posted at: 4/11/2024 4:05 PM
When it comes to understanding what your customers or target audience really wants, you've got options. Two popular types of market research are focus groups and online surveys. But how do you know which one is right for you? Don't worry, we're here to help you figure that out. In this article, our market research company takes a closer look at focus groups and online surveys. We'll break down what makes each of them tick, what they're good at, and where they might fall short. By the time w
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Consumer Insight Surveys: How To Get Customer Feedback
Posted at: 4/10/2024 2:31 PM
Consumer behavior, preferences, and expectations can change in the blink of an eye, making it imperative for businesses to stay ahead of the curve. This is where consumer insight surveys come into play, acting as invaluable tools for unlocking the mysteries of consumer sentiment and behavior. In this blog post, we'll delve deeper into consumer insight surveys, exploring what they are, why they matter, and how they can revolutionize the way you understand and engage with your target audience.