Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog: Improve Employee Retention in Healthcare with 5 Strategies

    Improve Employee Retention in Healthcare with 5 Strategies

    Healthcare is one of the top ten industries with the highest quit rate among employees. In fact, from April 2022 to August 2022, the healthcare and social assistance industry saw monthly average quit levels of 520,800 with an average quit rate of 2.52% per month. In hopes of improving employee retention in healthcare, many HR professionals are looking for actionable strategies to engage and keep healthcare professionals satisfied. And for good reason. The process of onboarding new healthca

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  • Blog: Customer Pain Points: How to Identify Issues & Fix Them

    Customer Pain Points: How to Identify Issues & Fix Them

    Even if you're not familiar with the term "pain point," if you've been a customer, you've had them. Customer pain points explain themselves. The term refers to an issue/complaint a customer faces during their shopping journey. Problems during the shopping experience can occur at any point in the buying stage. Therefore, identifying where customer pain points exist during the buying journey makes it that much easier to solve them. In this blog post, we'll cover: What are customer pain poin

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  • Blog: Examples of Bad Market Research: Where It Goes Wrong

    Examples of Bad Market Research: Where It Goes Wrong

    As our Vice President of Strategy recently stated on social media, market research is easy if you know what you're doing, but there's a good chance you have no idea what you're doing. Or something along those lines. He stated you could mow your lawn, replace your roof, or paint your house, but if you use a professional, chances are they'll get it done better in less time and it will last longer. Unfortunately, there are far too many examples of bad market research that come to mind. Here’s

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  • Blog: Reasons Why New Products Fail (& How to Avoid It)

    Reasons Why New Products Fail (& How to Avoid It)

    The idea of launching a new product is exciting – and equally terrifying. There are a lot of unknowns that come with developing a concept. And unfortunately making decisions based on assumptions and best guesses to those unknowns is why new products fail. With up to 95 percent of all new products introduced each year failing, it’s important to beat the odds and make data-driven decisions early on. In this blog post, we’ll share common reasons causing new product failure and how market resea

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    How to Increase Employee Retention for a Thriving Workplace

    To have a successful business, companies don’t just need loyal customers. More importantly, they need engaged and satisfied employees that are committed to the organization. From the employees’ perspective, many times this means finding the best employer who prioritizes their happiness and growth. From the employers’ perspective, this means increasing employee retention by delivering on their team's unique wants and needs. And with 87% of human resources leaders placing their employee reten

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  • Blog: Tired of Following Marketing Trends? How to Start Them Instead

    Tired of Following Marketing Trends? How to Start Them Instead

    Marketing trends can be tricky for even the most experienced professional. Where they start, how they catch on, why they go up in smoke – it may seem like there’s no rhyme or reason to it at all. It’s clear that trends are cyclical to an extent, but it's possible to get more specific with the right tools. For instance, relying on market research to create data-driven marketing strategies is a foolproof way to allocate your budget to the right channels. Below, our market research company wi

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  • Blog: Starbucks Market Research Strategy: What It Is & Why It Works

    Starbucks Market Research Strategy: What It Is & Why It Works

    There’s no doubt that coffee is a staple in the lives of many consumers. But, despite the many options at home and in-store, our research shows that 39% of Americans enjoy Starbucks coffee over any other brand. That’s because Starbucks is another famous brand that depends on market research to understand its customers’ needs, wants, and preferences. As a result of Starbucks’ market research strategy, they have grown the brand to have nearly 16,000 locations across the United States. Keep o

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  • Blog:Valentine's Day Statistics, Facts, and Trends for 2023

    Valentine's Day Statistics, Facts, and Trends for 2023

    Americans will open their hearts (and wallets) for Valentine’s Day 2023. In this blog post, our market research company shares several Valentine’s Day statistics, facts, and trends that best encompass the holiday. So grab a box of candy hearts and find out what’s in store for this lovely holiday! 1. Love does cost a thing According to a recent survey executed by the National Retail Federation (NRF) and shared by CNBC, Americans will spend nearly $26B on Valentine's Day in 2023. The $25.

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  • Blog: Explaining Conjoint Analysis [With Examples]

    Explaining Choice-Based Conjoint Analysis [With Examples]

    If you have ever explored advanced market research techniques, there is a good chance you have come across choice-based conjoint analysis (CBC) studies. Although it may be more involved than a simple project, a well-designed conjoint survey has the potential to generate key insights about optimizing your product or service. This post dives into what choice-based conjoint analysis is, how to conduct them, when to use them, and real-world examples. Explaining Choice-Based Conjoint Analysis

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  • Blog: What is Quiet Quitting? [& How You Can Prevent It]

    What is Quiet Quitting? [& How You Can Prevent It]

    Quiet quitting: you've likely heard the term, but can't entirely describe it or wrap your head around it. This popular phrase refers to employees losing the motivation to work, resulting in accomplishing the bare minimum at their jobs. So, as an employer or manager - how can you prevent it? In this post, Drive Research shares strategies companies should implement in 2023 to put passion and engagement back into the workplace. What is Quiet Quitting? In movies, we often see an exasperated

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  • Blog: Choosing the Best Logo for Your Business [Based on Data]

    Choosing the Best Logo for Your Business [Based on Data]

    Congratulations! You have taken the leap and decided to start your own business. Now that you have the perfect name picked out, you’re set with the challenge of choosing the best logo for your brand. Or, maybe you're an established business looking to rebrand an outdated logo for a fresher look. Regardless of which scenario you find yourself in, you’re probably asking yourself some key questions. What makes a good logo design? 🎨 What are the best colors and shapes to use? 🌈 How will th

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  • Qualitative Recruiting in 2023: Current Trends and Challenges

    Goodbye, 2022! As with most types of market research, qualitative recruiting has certainly evolved over the last few years, and 2023 will be no exception. To help brands and fellow market research recruiters prepare, this blog outlines the qualitative recruiting trends, challenges, and best practices to watch for in 2023. 2023 Qualitative Recruiting Trends #1. Research is Going Virtual This is a qualitative recruiting trend that has been taking over for years, but one that was especiall

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