Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a coffee.
Market Research Company Blog
Posted at: 7/18/2019 8:55 PM
Market research is a valuable tool for businesses of all sizes and sectors. It answers a number of common internal and external challenges for organizations all over the world. Whether you are a newbie or experienced in the realm of marketing research, there are four influential factors that will impact the success of your results. What are they? Objectives Audience Questions Help Missing the mark on even one of these can run your market research study to the ground. In this blog post our
Posted at: 7/17/2019 1:49 PM
Summer is in full swing in Central New York. This means it's prime time to visit local wineries and (of course) drink wine! Wondering what Central New Yorkers say their favorite type of wine is? Or their favorite Finger Lakes winery? How much money are residents of CNY most likely to spend on one bottle of wine? Drive Research, a market research company in Syracuse, has data to answer these questions and more! Project Background Drive Research just wrapped up the 2019 CNY wine survey. The sur
Posted at: 7/16/2019 6:45 PM
Your business has decided to run a Voice of Customer (VoC) program. Your organization as next decided to create an online survey for your VoC program. To best reach your customers and non-customers, your organization feels it is most beneficial to include the link to the online survey in an email. You hit send on the email and it is received by your entire contact list. This may include customers, potential customers, and the general public. Online survey responses start flooding in. However, a
Posted at: 7/15/2019 6:27 PM
When it comes to banks and credit unions, there may not be a more competitive space. Most urban and suburban geographies across the United States offer an abundant amount of banks and credit unions for consumers and businesses to choose from for their banking needs. It is hard to drive a mile or 2 in some areas without seeing a handful of financial institutions. How does this impact marketing for a bank or credit union? It creates an incredibly competitive industry. It becomes extremely difficu
Posted at: 7/12/2019 2:01 PM
Content marketing is a buzzword circulating the industry for years now. This is likely because “content” is a broad term that identifies a number of different types of deliverables within the marketing sector. Blogs, whitepapers, e-books, infographics, and many other resource type material all makeup what it means to create content with the purpose of improving marketing strategy. Above all else there is one type of powerhouse, knowledge based resource for content that is extremely undervalued.
Posted at: 7/11/2019 1:57 PM
"Market research is boring." False. While, market research thrives off of hard data and evidence, it is also the catalyst for telling a story about a brand, product, service, or target customer. The feedback received from a market research study does not only have to be outlined in a report, but oftentimes is displayed through an infographic to offer a new way of viewing the data. Infographics are also a great downloadable piece to improve your content marketing strategy. They are a no brainer
Posted at: 7/10/2019 1:50 PM
Curious about lifestyle market research? If you do not know much about lifestyle market research, you are probably on the right track just by reading the name. However, the opportunities gained from lifestyle market research may be more impactful than you realize! In the post below, Drive Research answers (1) what is lifestyle market research, (2) what are the benefits of lifestyle market research, and (3) what the process is for conducting lifestyle market research. What are you waiting for?
Posted at: 7/9/2019 1:44 PM
Always.While we are biased and really believe this, we also understand there are specific occasions or events which are more likely to warrant market research than others. Each scenario below details a very specific business problem or challenge and how market research can help address the issue. Let's get started!Asking yourself, "When is market research necessary?" In short, the answer is always. This article will help clarify the most common occasions when a business uses market research.
Posted at: 7/8/2019 1:26 PM
The use of location-based data is becoming an increasingly popular among businesses to better understand consumers, improve the onsite customer experience, and better market to target audiences. In fact, the global location intelligence market size is anticipated to reach 25 billion dollars by 2025, according to a new study by Grand View Research Inc. What exactly is location-based data? Location-based analytics provides a feed of data from multiple sources such as Wi-Fi and GPS to provide coll
Posted at: 7/5/2019 1:15 PM
Many banks and credit unions across the country utilize market research data to greatly improve their business and marketing efforts. The findings from bank or credit union market research ultimately allows a financial institution to make better overall decisions regarding member experience. A bank or credit union looking to conduct market research has many, quality methodologies to choose from. Whether your financial institution is hoping to measure customer satisfaction, brand perception in t
Posted at: 7/3/2019 8:50 PM
There are several sectors who spend a lot of budget on marketing and advertising in local markets. These include auto dealerships, retail stores and restaurants, and banks and credit unions. Law firms and attorneys are no exception. It is critical for personal injury lawyers to be top-of-mind because consideration and choice of a personal injury lawyer are event-driven. When I get injured, who do I contact? Personal injury lawyers want to be at the top of this list and this is why lots of adver
Posted at: 7/2/2019 8:46 PM
Customers are becoming experts at identifying paid advertisements and instinctively diverting their attention elsewhere. Customers do not want to be sold to. Instead, when they are ready to buy, they do their own research on their path to purchase. Think about the way you shop. Do you scroll past ads or stop to review? Personally, I hover my mouse over the 'Skip Ad' button on YouTube before I even have a chance to consume the ad. As a business, how do you overcome this client or customer evolu