Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog on 4 Signs It's Time to Switch Market Research Companies

    4 Signs It's Time to Switch Market Research Companies

    If your team has built a relationship and trust with a market research company, it’s hard to say goodbye. However, if you clicked on this article this thought is probably already lingering in your head. At the end of the day, your organization is choosing to allocate budget to conducting market research. It’s important that you are receiving high quality, reliable data to drive business forward – otherwise, you will never earn a return on your investment. Here are 4 signs it’s time to break up

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  • what is nps in market research net promoter score

    What is NPS in Market Research? | Net Promoter Score

    Net promoter score (NPS) has become a commonly used metric in market research surveys. NPS has now become a staple in customer satisfaction (CSAT) surveys across the globe. It provides an analyst with several benefits beyond the standard likert scaling question and is fairly easy to understand. Our market research company recently created a short video on this exact topic. Prefer to read? Navigate to each section of this blog post by clicking the titles below. What is NPS? How is NPS calcu

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  • best market research quotes

    10 of the Best Market Research Quotes

    This article includes 10 of the best market research quotes from influencers, authors, and some of the most well-known historical figures in the world. They provide context to help us understand the world of market research and analytics. Not here for quotations but rather a market research price quote, estimate, or proposal? Drive Research can help. Contact us here, email us at, or call us at 888-725-DATA. Our full-service market research company consults with brands co

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  • 3 Market Research Trends to Watch in 2020

    3 Market Research Trends to Watch in 2020

    As we hit the halfway mark for 2020, the world looks vastly different than it did when the year began. Only six months into the year and we have already experienced a pandemic, a recession, civil unrest, and natural disasters. These global economic, health and cultural events will inevitably diffuse into the market research industry before we know it. I have rounded up three of what I believe to be the most relevant market research trends of 2020 heading into the second half of the year. Ke

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  • 4 Excellent Strategies for Improving Customer Retention in 2020

    4 Excellent Strategies for Improving Customer Retention in 2020

    Year after year, improving customer retention is consistently a common goal is businesses across the country. Why? It takes more money to acquire a new customer than it does to keep the same audience coming back for more. No, really…it does. It is more fiscally responsible and smart for organizations to focus their efforts on improving customer satisfaction than it is to beef up new customer acquisition strategies. To help get the ball rolling, our Voice of Customer (VoC) research firm will p

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  • blog image: Monadic Testing and Sequential Monadic Testing

    What is Monadic Testing and Sequential Monadic Testing in Market Research?

    Want to test a new product, concept, or service? Two common methods used in market research are: Monadic testing Sequential monadic testing While these two tests sound similar, there is an important difference that stems from whether one new product or concept is shown vs. multiple. Learn more about monadic testing, sequential monadic testing, how it works, and the pros and cons of using each. What is monadic testing in market research? For a name that seems complicated, monadic testin

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  • market-research-panel-03222018

    What is a Market Research Panel?

    In the market research industry, panels are growing in popularity each day. As we start shifting away from telephone surveys and into the online and digital world, market research survey methodologies and techniques have evolved. Having access to an in-house panel, Drive Research has in-depth expertise with the process, benefits, and drawbacks to using a panel for both quantitative and qualitative research studies. Here is what we'll answer in this blog post (click a title to jump ahead to a

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  • What are Wearables in Market Research? Explaining the Pros and Cons of Wearable Technology

    What are Wearables in Market Research? Explaining the Pros and Cons of Wearable Technology

    As we begin the 2020s, many of us have been reflecting on what we experienced during the previous decade. Among all the technological innovations like virtual reality (VR), artificial intelligence (AI), and cloud computing, I would argue one of the most intriguing inventions to rise in popularity was wearable technology. What are Wearables? Wearables are smart devices that people attach to themselves to typically measure or track something. The device can then communicate with another de

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  • product-development-market-research-02012018

    Market Research For New Product Development

    Organizations often depend on new product development to stay competitive within an industry. While the process can be challenging, and oftentimes lengthy, new products and services allow organizations to grow and further expand their market reach. In order to ensure the time and cost invested in new product development doesn’t go to waste, it is essential organizations make informed decisions based on actual market opportunity and customer insights. Market research provides project teams wit

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  • guide-to-omnibus-survey-market-research

    Ultimate Guide to Omnibus Surveys in 2020 | Market Research Company

    Time to get on the bus. The omnibus. If you found this article in the endless stream of content available to you on Google or Bing, consider yourself lucky. You’ve made a wise choice. We’ll teach you everything you wanted (and potentially didn’t) want to know about omnibus surveys. Once you finish reading, you’ll be able to present your own 30-minute seminar on the topic, teach Omnibus Surveys 401 at your local college, and likely be able to confidently create a YouTube channel on the topic

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  • 6 Things I Learned Interning at a Market Research Company

    5 Things I Learned as an Intern at a Market Research Company

    This past semester I became an intern at Drive Research. My name is Luke Cohen and I am currently a junior at Castleton University. Castleton is a small liberal arts college located in Vermont - the same alma matter that George Kuhn, Owner & President of Drive Research attended. We actually had some of the same professors advising both of us some ten years after his graduation. Over the past five months, I have learned more about market research and how it is conducted then I could have ever t

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  • Why 75% of Americans are Not Comfortable Returning to Gyms After Quarantine

    Why 75% of Americans are Not Comfortable Returning to Gyms After Quarantine

    As many states explore re-opening, there is a long list of unknowns for many businesses, especially for gyms and fitness centers. Drive Research surveyed 600 gym-goers across the United States to better understand their opinions on this controversial topic. This study outlines how Americans expect gyms to approach the re-opening process when the time comes. Prefer to read? Here are the highlights from our online survey. Three in five said COVID-19 has severely impacted their workout routin

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