Market Research Company Blog

Our market research company keeps the pulse on the latest and greatest in the industry so you don't have to. We don't just talk market research, we live it, we write about it, and we share it. Our fingers hurt because of it. Often. Learn more about market research basics, tricks, trends, and ideas. Grab a fresh coffee, there is so much here, you'll need it.

  • Blog: 5 Market Research Options for Home Improvement Companies

    5 Market Research Options for Home Improvement Companies

    Options. Everybody loves them. And lucky for home improvement companies looking to conduct market research, you have plenty of them. In this blog post, our market research company discusses five market research methodologies we'd suggest for companies working in the home services industry. Option #1: Customer Surveys When brands think of market research, customer satisfaction surveys are often the first thing that comes to mind. And for a good reason. This type of market research method

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  • guide-methodologies-market-research-data-04122019

    10 Types of Market Research to Consider in 2021 | Market Research Company

    Today’s business decision-maker has an abundance of marketing research methods available to them. Understanding what market research is and how best to use research methodologies to your advantage is vital in reaching your target customers and increasing ROI. In this ultimate guide, our market research company will discuss 10 types of market research as well as their pros and cons. Online Surveys Phone Surveys Omnibus Surveys Mail Surveys Intercept Surveys Mystery Shopping Shop-Alongs Focus

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  • Market Research to Build Your Inbound Marketing Strategy

    Market Research to Build Your Inbound Marketing Strategy

    A strategic inbound content strategy is a powerful tool in any marketer’s arsenal. If executed correctly, you will never have to make another sales call again. The key to a lasting inbound marketing strategy is knowing exactly who your customer is. What are their wants, needs, goals? How can your product, service, or brand be that solution for them? With these answers, you can create thought-provoking content so that when customers are ready to buy, you are first on their list (or…search query

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  • ethical-practices-market-research-10082018

    What are Ethical Practices in Market Research?

    Anywhere in business, ethics play an important role. Ethical practices are what help establish trust between parties and provide structure for dealings. The market research industry is no exception to these ethical practices. Market research ethics are moral principles that guide the responsibility to conduct and analyze research without deception to ensure authenticity. At every step of a market research effort, a market research company takes measures to ensure both participants and clien

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  • components of market research proposal

    7 Components of a Market Research Proposal

    You can tell a lot about a market research company from its proposal. A market research proposal is the first and most critical step with your project or choosing a market research consultant. It gives you all of the information you need on the process, approach, and most importantly: the cost 💸💸. Before you sign on the dotted line read this post about market research request for proposals. It will teach you what to look for, what the process looks like, and the key components of an RFP d

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  • write market research rfp

    How to Write a Market Research Request for Proposal [+ Free Template]

    Writing a market research request for proposal (RFP) can seem like a daunting and overwhelming task. The RFP process involves a lot of time, energy, and information gathering. This of course is all the work that comes before you've even started the massive task of reviewing the submissions and selecting a vendor. Oftentimes it takes days if not weeks to review all the submissions as a team and find the best market research company that fits your needs. But that's a little down the road for

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  • market research RFP template_thumbnail

    Market Research Request For Proposal Free Template

    Are you on the hunt for a proposal, quote, or estimate from a qualified market research company – but, don’t know how to properly request this information? We’ve got you covered with our free market research RFP template. Market research is a broad term that covers many types of methodologies, therefore it is helpful to clearly identify project goals, objectives, and specifications when requesting the help of a third-party research firm. This free market research request for proposal (RFP)

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  • How to Conduct a Senior Loan Officer Survey

    Recently, a financial institution partnered with our bank and credit union market research company on a senior loan officer survey targeted to professionals within the mortgage industry. Senior loan officer survey highlights: The survey targeted specific roles/titles of professionals in the mortgage industry. The online survey included 55 custom questions. The results were compiled into a topline summary report which highlighted the key finding of each question. Learn more about the objectives

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  • Blog: How Has Market Research Changed Over the Years?

    How Has Market Research Changed Over the Years?

    In the past 100 years, market research has changed and revolutionized how companies use these methods to gather crucial insights. However, even in the past few decades, technology has changed exponentially. As a result, common types of market research has been forced to evolve as well. In this blog post, our market research company looks back at the 2000s, 2010s, and the 2020s to see how market research has changed over the years. Market Research in the 2000s In 2003, Fred Reichheld revo

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  • Blog: 5 Benefits of Using Text Analytics for Open-Ended Survey Responses

    5 Benefits of Using Text Analytics for Open-Ended Survey Responses

    Open-ended responses can be tricky data to work with for market researchers. There is undoubtedly value in asking these questions of respondents in online surveys, but the insights are often less obvious. By comparison, listed answer options in a survey can be easily analyzed by just about any data management tool. It is no wonder text analytics is increasingly growing in popularity. What are the actual advantages of using text analytics? Below are five tangible benefits you can expect fr

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  • Blog: What is Data-Driven Decision Making? (And Why It's So Important)

    What is Data-Driven Decision Making? (And Why It's So Important)

    As human beings, we often make split-second decisions based on feeling and intuition, without taking the outcome or consequence into account. We can’t always help it, we are emotional and empathetic creatures after all! When it comes to making business decisions, however, it is crucial to take all external factors into account before taking any decisive action. Through the process of data-driven decision making (DDDM) you can ensure that your business needs and objectives are guided by cold

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  • Blog: Case Study: Mothers Participate in Qualitative Research for Kids Learning Games

    Case Study: Mothers Participate in Qualitative Research for Kids Learning Games

    It is no secret parents of young children are strapped for time. This can make it even more challenging to find mothers to participate in qualitative research. However, for organizations such as kids toy brands conducting market research is an important step in developing new products and improving marketing strategies. This was certainly the case for a recent client who contacted our market research company, Drive Research. They wanted to conduct online focus groups with mothers of 3-years

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