Whether you are gathering feedback from current patients or a general market area – a telemedicine perception questionnaire is an effective tool in offering the best patient experience and improving retention rates during this rising digital age.
- What is the first thing that comes to mind when patients think of your healthcare practice?
- How would patients describe their last telemedicine experience?
- When looking for healthcare services, how important is it for practices to offer virtual appointments?
Answers gathered from these telemedicine perception survey questions provide healthcare teams with data-driven insights for better decision-making.
To assure you are collecting the highest quality data, our healthcare market research company shares 5 tips when conducting a telemedicine perception questionnaire below.
1. The Shorter the Survey, The Better
For those new to market research, this concept is a hard one to grasp. Heck, the whole reason you are conducting a telemedicine perception survey is because you have many questions you want to be answered. But hear me out.
Do you have the time to spend 20+ minutes filling out a survey? Your patients likely don't either.
Our healthcare market research company recommends including no more than 15 to 20 questions in a telemedicine perception questionnaire. On average, this will take respondents anywhere from 3 to 5 minutes to complete.
Anything longer and our research firm starts to see extreme survey dropout rates. This means you will have wasted time writing and programming questions very few people will answer.
2. Optimize the Telemedicine Perception Survey for Mobile
Nowadays everything can be done from our mobile devices – in fact, we have come to expect it. For this reason, it is important to optimize your telemedicine perception survey for mobile viewing.
When respondents receive the email invitation, chances are they will open it on their phones. If the survey is not mobile-friendly, respondents will get agitated and close out the questionnaire before fully completing it.
Incorporating aspects such as large text and shorter sentences can make all the difference in response rate and engagement. For more best practices, read our blog post: 4 Tips to Make Your Online Survey More Mobile-Friendly.
Offer an Incentive for Taking the Telemedicine Perception Questionnaire
Offering a reward or an incentive for participation in market research is always recommended. This is especially important if respondents taking the survey are not current patients.
Without the promise or thought of getting something in return, there is nothing persuading a respondent to provide their time and feedback.
Depending on your budget, the choice of reward can range.
Here are a few incentive options our healthcare market research firm often suggest:
- $5 Amazon gift cards to each respondent
- Raffle off a $50 Visa gift card to 1 or 2 respondents
- $125 cash or check to 1 respondent
The type of incentive also depends on what is asked of patients. For example, the reward should be higher if you are asking respondents to include 5 video responses compared to a simple 10-question multiple-choice survey.
Consider a Third-Party Healthcare Market Research Company
There are many reasons healthcare organizations choose to partner with a third-party market research company to conduct a telemedicine perception questionnaire. Here are 3.
Save Time and Resources
First and foremost, you and your team are spread thin as it is. Do you have the time it takes to write, program, field, and analyze a telemedicine perception questionnaire?
Rely on a market research company, like Drive Research to carry the heavy lifting. We work as fast as you need us to, delivering high-quality results that are critical to your organization.
The main purpose of this study is to gather perceptions and sentiments regarding your practice. If your logo is shown throughout the questionnaire, it will bias results.
For context, if at a restaurant a waitress asks how her table waiting service was, are you more likely to provide honest feedback to her face or on an anonymous comment card?
The same can be said of market research. Having a market research company act as the middleman is the best way to obtain the most accurate results possible.
Trusted Third-Party Source
Lastly, to increase the return-on-investment of market research many organizations repurpose survey findings in their marketing materials.
Think: “9 in 10 dentists recommend our toothpaste.”
It is important to back these findings with a trusted, third-party source. Otherwise, patients are skeptical to believe these statistics because healthcare facilities can skew the results in their favor.
Drive Research, a national market research company located in New York, specializes in quantitative and qualitative services. Our team has years of experience working with healthcare organizations across the country.
To receive a quote for a telemedicine perception questionnaire with our team, contact us below!
- Message us on our website
- Email us at [email protected]
- Call us at 888-725-DATA
- Text us at 315-303-2040
A SUNY Cortland graduate, Emily has taken her passion for social and content marketing to Drive Research as the Marketing Coordinator. She has earned certificates for both Google Analytics and Google AdWords.
Learn more about Emily, here.