Drive Research strikes a perfect balance of engaging yet informative focus groups in all of the sessions we design and moderate. We have 3 rules for our participants: relax, have fun, and be honest.
What is a Focus Group?
Focus groups are a form of qualitative research which involve group dialogue among 4 to 12 participants with a trained and experienced moderator to guide the discussion. Drive can manage your focus groups in Syracuse, NY and in Upstate, NY or anywhere in the country.
Clients utilize our Syracuse focus group facility. We assist with recruiting for focus groups, moderating focus groups, transcribing focus groups, and reporting.
How do Focus Groups work?
Focus group participants are pre-screened to ensure they fit your qualification criteria. The moderator follows a pre-written guide of questions to inquire about opinions and thoughts about your product, service, or concept. Focus groups typically last 60 minutes to 2 hours and are held at a facility equipped with a one-way viewing mirror for clients.
Why Focus Groups with Drive Research?
Drive Research designs focus groups to offer engaging, yet insightful, activities for our participants and clients alike. We invite all of our clients to sit in and watch their focus groups so they can interact with the moderator during breaks and request additional questions or feedback on-the-go. Focus groups are all about interaction and dialogue. Through these conversations, Drive Research extracts the insights you need.