Focus Groups

  • must have qualities focus group moderator syracuse ny

    10 Must-Have Qualities of a Focus Group Moderator | Syracuse, NY

    A few years back I read a book titled Secrets of a Master Moderator written by Naomi Henderson from Riva Market Research & Training Institute. The book was a good read and offered insights and actionable takeaways which I could incorporate into my work as a focus group moderator in Syracuse, NY. Moderating can be a challenging task and many learn they do not fit the profile the hard way (while actually conducting a focus group live.) It takes a person who has a combination of skills which they c

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  • what is a moderators guide focus groups

    What is a Moderator's Guide? | Focus Groups Upstate NY

    What is a moderator's guide in market research? A moderator's guide is a document used by a focus group moderator or interviewer to help standardize and add structure to the focus group or interview by asking a series a sequenced questions which are pre-written before the fieldwork. A moderator's guide is a useful tool to ensure the discussion stays on track and that all objectives are addressed for your client. The term moderator is used synonymous with interviewer for in-depth interviews (IDIs

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  • how do focus groups work

    How Do Focus Groups Work? | Focus Group Moderator Syracuse NY

    Focus groups are a form of qualitative market research aimed at exploring thoughts and perceptions of a group of participants. Focus groups can range in size from 4 to 12. Once you have more than 10 to 12 participants, it is difficult to obtain feedback from all respondents. An easy calculation for this is dividing the number of minutes your focus group lasts by the number of participants. For example, let's say your focus group lasts 120 minutes and has 12 participants. Speaking time per parti

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  • focus group company syracuse ny drive research

    Focus Group Company | Syracuse, NY

    A focus group is a form of qualitative research in which a moderator guides a general group discussion with 4 to 12 people on specific topics to generate conversation and obtain feedback. Focus groups in market research can range from new product concept testing, to advertising testing, to employee feedback groups, to a variety of other topics. Focus groups typically last anywhere from 60 minutes to 2 hours. Participants of the focus group are typically pre-recruited through online surveys or th

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